{"id":22890,"date":"2025-10-14T11:53:17","date_gmt":"2025-10-14T15:53:17","guid":{"rendered":"https:\/\/www.criteo.com\/?page_id=416224"},"modified":"2026-06-19T13:31:50","modified_gmt":"2026-06-19T13:31:50","slug":"commerce-ai","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/","title":{"rendered":"Commerce AI"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":9,"featured_media":0,"parent":5924,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[619],"class_list":["post-22890","page","type-page","status-publish","post-password-required"],"acf":{"track_page_in_segment":false,"segment_page_name":"","remove_header":false,"remove_footer":false,"add_password_protected_layout":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"use_transparent_header":true,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","layouts":{"0":{"acf_fc_layout":"customer_segments_hero_2025","customer_segments_hero_2025":{"caption":"COMMERCE KI","title_subtitle":"

Sag Hallo zur KI, die wie ein Shopper denkt<\/h1>\n

Schafft bessere Kampagnen mit Commerce KI, die mit echtem Shopping-Verhalten trainiert wurde. Keine vagen Signale. Kein R\u00e4tselraten. Nur Commerce-Intelligenz, die versteht, was und warum gekauft wird.<\/p>\n","logos_title":"TRAINIERT MIT 4,5 MRD. PRODUKTEN UND 720 MIO. SHOPPERN PRO TAG","logos":false,"hero_right_image":{"ID":22891,"id":22891,"title":"Commerce AI_Hero v6","filename":"Commerce-AI_Hero-v6.svg","filesize":318856,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/commerce-ai_hero-v6\/","alt":"","author":"9","description":"","caption":"","name":"commerce-ai_hero-v6","status":"inherit","uploaded_to":22890,"date":"2026-03-19 15:59:48","modified":"2026-03-19 17:07:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":689,"height":438,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","thumbnail-width":689,"thumbnail-height":438,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","medium-width":689,"medium-height":438,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","medium_large-width":689,"medium_large-height":438,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","large-width":689,"large-height":438,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","1536x1536-width":689,"1536x1536-height":438,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","2048x2048-width":689,"2048x2048-height":438,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","success-story-width":689,"success-story-height":438,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","profile_24-width":689,"profile_24-height":438,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","profile_48-width":689,"profile_48-height":438,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","profile_96-width":689,"profile_96-height":438,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","profile_150-width":689,"profile_150-height":438,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Commerce-AI_Hero-v6.svg","profile_300-width":689,"profile_300-height":438}},"background_gradient":"C-max","cta_button":{"type":"external","text":"Kontakt aufnehmen","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"additional_buttons":false}},"1":{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"KI, die so schnell lernt, wie Commerce eben ist","subtitle":"Die Criteo KI basiert auf zwei Jahrzehnten echter Commerce-Daten, die so keine andere Plattform hat.","add_labels":false,"info_boxes":[{"label":"Build with AI","title":"Die umfassendsten Commerce-Daten der Welt bringen euch voran","description":"Unsere KI hat Zugriff auf Daten zu 4,5 Milliarden Produkten, 17.000 Brands und mehr als 200 Retailern. So lernt sie enorm viel aus echtem Shopping-Verhalten. Mehr Datenwahrheit bedeutet mehr Leistung bei Planung, Targeting und Performance.","optional_link":""},{"label":"Work with AI","title":"Deep Learning ist in unserer DNA","description":"Wir trainieren die Criteo KI kontinuierlich anhand realer Commerce-Aktivit\u00e4ten - deshalb kann sie alles optimieren: von der Zielgruppenqualit\u00e4t \u00fcber die Creative-Performance bis hin zur Bidding-Effizienz. Und sie lernt blitzschnell.","optional_link":""},{"label":"Shop with AI","title":"Agents, die euch l\u00e4stige Arbeitsschritte abnehmen","description":"Die Commerce KI-Agenten und MCP-Endpunkte von Criteo verhindern, dass eure Teams ausgebremst werden. Sie verkn\u00fcpfen Tools und optimieren Arbeitsabl\u00e4ufe. So k\u00f6nnt ihr euch auf gro\u00dfe Ideen, bessere Strategien und mehr Wachstum zu konzentrieren.","optional_link":""},{"label":"","title":"KI, die wei\u00df, was Shopper wollen \u2013 bevor sie es selbst wissen","description":"Die Criteo KI nutzt echte Commerce-Signale, um Menschen mit den Produkten zusammenzubringen, die sie lieben, und sie bei der Produktentdeckung zu unterst\u00fctzen. Das ist KI, bei der Shopper sagen: \u201eIch wusste gar nicht, dass ich das brauche.\u201c","optional_link":""}]}},"2":{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"SO FUNKTIONIERT\u2018S","title":"Weniger k\u00fcnstlich. Daf\u00fcr intelligenter.<\/i>","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Die Commerce-Datenschicht<\/h5>\n

Unsere Produkt Intellicence basiert auf direkten Retailer-Integrationen \u2013 nicht auf Daten-Scraping oder Spekulationen. Unser Universal Catalog umfasst Milliarden Produkt-SKUs, Live-Preise und echte Transaktionen. So hat die Criteo KI den Kontext, um Produkte zu finden, die von Shoppern geliebt werden.<\/p>\n","columns":"4","image":{"ID":22892,"id":22892,"title":"commerce data layer_img v2","filename":"commerce-data-layer_img-v2.svg","filesize":36856,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/commerce-data-layer_img-v2\/","alt":"","author":"9","description":"","caption":"","name":"commerce-data-layer_img-v2","status":"inherit","uploaded_to":22890,"date":"2026-03-19 15:59:50","modified":"2026-03-19 17:07:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":451,"height":208,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","thumbnail-width":451,"thumbnail-height":208,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","medium-width":451,"medium-height":208,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","medium_large-width":451,"medium_large-height":208,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","large-width":451,"large-height":208,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","1536x1536-width":451,"1536x1536-height":208,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","2048x2048-width":451,"2048x2048-height":208,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","success-story-width":451,"success-story-height":208,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","profile_24-width":451,"profile_24-height":208,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","profile_48-width":451,"profile_48-height":208,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","profile_96-width":451,"profile_96-height":208,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","profile_150-width":451,"profile_150-height":208,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/commerce-data-layer_img-v2.svg","profile_300-width":451,"profile_300-height":208}},"stretch_image":false},{"type":"Text and image","copy":"

Deep Learning als Grundlage<\/h5>\n

Unsere Modelle wandeln Produkttexte, Bilder, Attribute und Verhaltenssignale in Rich Embeddings. Diese helfen der Criteo KI, Absichten zu erkennen, relevante Produkte zu finden und perfekt abgestimmte Creatives auszuspielen. Das f\u00fchlt sich fast magisch an.<\/p>\n","columns":"8","image":{"ID":22893,"id":22893,"title":"deep learning foundation_img","filename":"deep-learning-foundation_img-1.svg","filesize":236067,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/deep-learning-foundation_img\/","alt":"","author":"9","description":"","caption":"","name":"deep-learning-foundation_img","status":"inherit","uploaded_to":22890,"date":"2026-03-19 15:59:54","modified":"2026-03-19 17:07:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/deep-learning-foundation_img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Das Agentic AI-Netzwerk<\/h5>\n

Agentenbasierte F\u00e4higkeiten helfen unserer Commerce KI, mehrstufige Aufgaben mit einfachen Prompts zu erledigen. Ganz gleich, ob ihr Erkenntnisse gewinnen, eine Kampagne planen oder Probleme l\u00f6sen m\u00f6chtet: Die KI \u00fcbernimmt die Taktik, w\u00e4hrend ihr das Sagen habt.<\/p>\n","columns":"6","image":{"ID":22894,"id":22894,"title":"Agentic AI network_img","filename":"Agentic-AI-network_img-1.svg","filesize":23708,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/agentic-ai-network_img\/","alt":"","author":"9","description":"","caption":"","name":"agentic-ai-network_img","status":"inherit","uploaded_to":22890,"date":"2026-03-19 15:59:54","modified":"2026-03-19 17:07:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Agentic-AI-network_img-1.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Human in the Loop-Kontrolle<\/h5>\n

Ihr bestimmt die Strategie. Die Commerce KI l\u00e4uft innerhalb eurer Vorgaben und liefert euch klare Erkenntnisse dar\u00fcber, welche Faktoren die Ergebnisse beeinflussen. So wisst ihr immer, wo Anpassungen erforderlich sind.<\/p>\n","columns":"6","image":{"ID":22895,"id":22895,"title":"Human-in-the-loop control_img","filename":"Human-in-the-loop-control_img-1.svg","filesize":35429,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/human-in-the-loop-control_img\/","alt":"","author":"9","description":"","caption":"","name":"human-in-the-loop-control_img","status":"inherit","uploaded_to":22890,"date":"2026-03-19 15:59:54","modified":"2026-03-19 17:07:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":665,"height":204,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","thumbnail-width":665,"thumbnail-height":204,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","medium-width":665,"medium-height":204,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","medium_large-width":665,"medium_large-height":204,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","large-width":665,"large-height":204,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","1536x1536-width":665,"1536x1536-height":204,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","2048x2048-width":665,"2048x2048-height":204,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","success-story-width":665,"success-story-height":204,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","profile_24-width":665,"profile_24-height":204,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","profile_48-width":665,"profile_48-height":204,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","profile_96-width":665,"profile_96-height":204,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","profile_150-width":665,"profile_150-height":204,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Human-in-the-loop-control_img-1.svg","profile_300-width":665,"profile_300-height":204}},"stretch_image":false},{"type":"Image Only","copy":"","columns":"4","image":{"ID":22896,"id":22896,"title":"bento_5_img","filename":"bento_5_img.png","filesize":373815,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img.png","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/bento_5_img\/","alt":"","author":"9","description":"","caption":"","name":"bento_5_img","status":"inherit","uploaded_to":22890,"date":"2026-03-19 15:59:55","modified":"2026-03-19 17:07:20","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":858,"height":900,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-286x300.png","medium-width":286,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-768x806.png","medium_large-width":640,"medium_large-height":672,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img.png","large-width":640,"large-height":671,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img.png","1536x1536-width":858,"1536x1536-height":900,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img.png","2048x2048-width":858,"2048x2048-height":900,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-601x630.png","success-story-width":601,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/bento_5_img-300x300.png","profile_300-width":300,"profile_300-height":300}},"stretch_image":false},{"type":"Text and image","copy":"

Kontinuierliches Lernen und Feedback<\/h5>\n

Unsere Commerce-Signale werden regelm\u00e4\u00dfig aktualisiert, damit die Criteo KI mit dem sich \u00e4ndernden Shopping-Verhalten Schritt h\u00e4lt. So entsteht ein Kreislauf von Erfolg zu Erfolg.<\/p>\n","columns":"8","image":{"ID":22897,"id":22897,"title":"Continuous learning_img","filename":"Continuous-learning_img-1.svg","filesize":62915,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/continuous-learning_img\/","alt":"","author":"9","description":"","caption":"","name":"continuous-learning_img","status":"inherit","uploaded_to":22890,"date":"2026-03-19 16:00:00","modified":"2026-03-19 17:07:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":901,"height":291,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","thumbnail-width":901,"thumbnail-height":291,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","medium-width":901,"medium-height":291,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","medium_large-width":901,"medium_large-height":291,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","large-width":901,"large-height":291,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","1536x1536-width":901,"1536x1536-height":291,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","2048x2048-width":901,"2048x2048-height":291,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","success-story-width":901,"success-story-height":291,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","profile_24-width":901,"profile_24-height":291,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","profile_48-width":901,"profile_48-height":291,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","profile_96-width":901,"profile_96-height":291,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","profile_150-width":901,"profile_150-height":291,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/Continuous-learning_img-1.svg","profile_300-width":901,"profile_300-height":291}},"stretch_image":false}]}]}],"apply_platform_page_styles":false}},"3":{"acf_fc_layout":"customer_data_bento","customer_data_bento":{"caption":"AGENTIC COMMERCE","title":"Entwickelt f\u00fcr die Zukunft mit Agentic AI","description":"Agentic Commerce f\u00fchlt sich zwar neu an, aber die Criteo KI wurde vom ersten Tag an auf Interoperabilit\u00e4t entwickelt.","image":{"ID":22898,"id":22898,"title":"agentic future_img","filename":"agentic-future_img.png","filesize":787027,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img.png","link":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/agentic-future_img\/","alt":"","author":"9","description":"","caption":"","name":"agentic-future_img","status":"inherit","uploaded_to":22890,"date":"2026-03-19 16:00:01","modified":"2026-03-19 17:07:20","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1610,"height":1062,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-300x198.png","medium-width":300,"medium-height":198,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-768x507.png","medium_large-width":640,"medium_large-height":423,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-1024x675.png","large-width":640,"large-height":422,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-1536x1013.png","1536x1536-width":1536,"1536x1536-height":1013,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img.png","2048x2048-width":1610,"2048x2048-height":1062,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-630x416.png","success-story-width":630,"success-story-height":416,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/agentic-future_img-300x300.png","profile_300-width":300,"profile_300-height":300}},"items":[{"copy":"

Ein einheitliches, auf Commerce abgestimmtes Modell<\/h6>\n

Produkte, Menschen und Kontext sind alle an einem Ort vereint, damit Agenten ein vollst\u00e4ndiges Bild erhalten.<\/p>\n"},{"copy":"

Open by Design<\/h6>\n

Mit Model Context Protocol (MCP) k\u00f6nnen Agenten Produkte abfragen, Creatives erstellen, Kampagnen starten und vieles mehr.<\/p>\n"},{"copy":"

Menschgef\u00fchrte Steuerung<\/h6>\n

Jede von einem Agent getroffene Entscheidung wird durch Grenzen, Fairness-Checks und eine transparente Logik beeinflusst.<\/p>\n"}],"bento_boxes":false,"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"remove_image_background":true}},"5":{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"RESSOURCEN","caption_is_page_title":false,"title":"Tsch\u00fcss, Buzzwords","title_size":"h2","description":"

Entdeckt die neuesten Analysen, Tests und \u00dcberlegungen zur Zukunft mit Agentic AI \u2013 alles in leicht verst\u00e4ndlichem Englisch.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"Themen-Hub","title":"Commerce-KI","description":"Alles rund um Commerce KI","link":{"title":"Geh jetzt ","url":"https:\/\/www.criteo.com\/de\/blog\/category\/commerce-ai\/","target":""}},{"type":"Blog","title":"KI in der Werbung: Ein praktischer Leitfaden f\u00fcr moderne Marketer","description":"KI in der Werbung ist nicht l\u00e4nger ein Nice-to-have, sondern ein Muss f\u00fcr jeden Marketer. Doch wo f\u00e4ngt man bei dem ganzen Trubel an?","link":{"title":"Weiterlesen","url":"https:\/\/www.criteo.com\/de\/blog\/ai-in-advertising\/","target":""}},{"type":"Blog","title":"KI-gest\u00fctzter und Agentic Commerce: Criteos Vision f\u00fcr die n\u00e4chste KI-\u00c4ra","description":"Unser Chief Product Officer, Todd Parsons, erl\u00e4utert die Vision von Criteo f\u00fcr KI-gest\u00fctzten und Agentic Commerce","link":{"title":"Weiterlesen","url":"https:\/\/www.criteo.com\/de\/blog\/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era\/","target":""}}],"additional_note":"Mehr wertvolle Ressourcen findet ihr in unserem Ressourcen-Center. <\/a>","additional_link":""}},"6":{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v3","color_scheme":"light","color_scheme_2":"dark_blue","subtitle":"

Bereit, Commerce-Signale in echte Ergebnisse zu verwandeln?<\/h2>\n

Transformiert eure Ergebnisse mit der einzigen KI, die die Sprache des Commerce spricht \u2013 f\u00fcr K\u00e4ufer und Verk\u00e4ufer gleicherma\u00dfen.<\/p>\n","link":{"title":"Lasst uns sprechen","url":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","target":""}}}},"additional_code":"","enable_slide-in":false},"yoast_head":"\nCommerce AI | DE - Criteo.com<\/title>\n<meta name=\"description\" content=\"Erkundet die KI f\u00fcr die \u00c4ra der Agentic Werbung. Verbindet Buyer und Seller \u00fcber den weltweit gr\u00f6\u00dften offenen Commerce-Datenbestand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce AI | DE - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Erkundet die KI f\u00fcr die \u00c4ra der Agentic Werbung. Verbindet Buyer und Seller \u00fcber den weltweit gr\u00f6\u00dften offenen Commerce-Datenbestand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"DE - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T13:31:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\\\/\\\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/technology\\\/commerce-ai\\\/\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/technology\\\/commerce-ai\\\/\",\n\t \"name\": \"Commerce AI | DE - Criteo.com\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/#website\"\n\t },\n\t \"datePublished\": \"2025-10-14T15:53:17+00:00\",\n\t \"dateModified\": \"2026-06-19T13:31:50+00:00\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/technology\\\/commerce-ai\\\/#breadcrumb\"\n\t },\n\t \"inLanguage\": \"de-DE\"\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/#website\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/\",\n\t \"name\": \"DE - Criteo.com\",\n\t \"description\": \"\",\n\t \"publisher\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/#organization\"\n\t },\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"de-DE\"\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"de-DE\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/02\\\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/02\\\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n\t }\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commerce AI | DE - Criteo.com","description":"Erkundet die KI f\u00fcr die \u00c4ra der Agentic Werbung. Verbindet Buyer und Seller \u00fcber den weltweit gr\u00f6\u00dften offenen Commerce-Datenbestand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/","og_locale":"de_DE","og_type":"article","og_title":"Commerce AI | DE - Criteo.com","og_description":"Erkundet die KI f\u00fcr die \u00c4ra der Agentic Werbung. Verbindet Buyer und Seller \u00fcber den weltweit gr\u00f6\u00dften offenen Commerce-Datenbestand.","og_url":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/","og_site_name":"DE - Criteo.com","article_modified_time":"2026-06-19T13:31:50+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/","url":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/","name":"Commerce AI | DE - Criteo.com","isPartOf":{"@id":"https:\/\/www.criteo.com\/de\/#website"},"datePublished":"2025-10-14T15:53:17+00:00","dateModified":"2026-06-19T13:31:50+00:00","breadcrumb":{"@id":"https:\/\/www.criteo.com\/de\/technology\/commerce-ai\/#breadcrumb"},"inLanguage":"de-DE"},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/de\/#website","url":"https:\/\/www.criteo.com\/de\/","name":"DE - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/de\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/pages\/22890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/comments?post=22890"}],"version-history":[{"count":8,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/pages\/22890\/revisions"}],"predecessor-version":[{"id":23248,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/pages\/22890\/revisions\/23248"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/pages\/5924"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/media?parent=22890"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/coauthors?post=22890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}