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Warum Retail Media f\u00fcr Brands?<\/h6>\n

Verbessert eure Position im digitalen Schaufenster, gewinnt neue Kunden und steigert euren Umsatz. Erreicht Shopper mit relevanten Ads am digitalen Point of Sale, auf den Websites und Apps unserer Retailer-Partner, sowie mit Offsite-Ads im Open Web.<\/p>\n","bulletts":[{"bullet":"Startet Retail Media-Kampagnen \u00fcber unsere Plattform f\u00fcr Advertiser."}],"stats":false,"cta_button":{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/platform\/commerce-max\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Warum Retail Media f\u00fcr Retailer?<\/h6>\n

Erzielt neuen Umsatz durch die Monetarisierung eurer Zielgruppen und digitalen Kan\u00e4le. Geht \u00fcber herk\u00f6mmliche Promotions hinaus und bietet Brands gezielte Ad-Platzierungen an. Diese steigern die Rentabilit\u00e4t, verbessern das Shopper-Erlebnis und f\u00f6rdern langfristige Investitionen.<\/p>\n","bulletts":[{"bullet":"Skaliert euer Retail Media-Programm \u00fcber unsere Plattform f\u00fcr Retailer."}],"stats":false,"cta_button":{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/platform\/commerce-yield\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},"2":{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"Die Belohnung: ein Win-Win f\u00fcr Brands und Retailer","subtitle":"Retail Media bietet gro\u00dfe Vorteile f\u00fcr das gesamte \u00d6kosystem.","add_labels":false,"info_boxes":[{"label":"","title":"Sprecht Shopper kanal\u00fcbergreifend an","description":"Advertiser k\u00f6nnen das Premium-Inventar der Retailer sowie deren umfangreiche First Party-Daten nutzen, um Shopper dort zu erreichen, wo sie einkaufen. So bleibt die Marke im Vordergrund.","optional_link":null},{"label":"","title":"Wachstum f\u00fcr euer Gesch\u00e4ft","description":"Egal ob Retailer oder Marke: Retail Media erschlie\u00dft neue Umsatzm\u00f6glichkeiten und sorgt f\u00fcr messbares Sales-Wachstum.","optional_link":null},{"label":"","title":"Erreicht Shopper im Moment des Kaufs","description":"Sprecht Shopper mit hoher Kaufabsicht an, w\u00e4hrend sie in Kauflaune sind, und beeinflusst die entscheidenden Momente.","optional_link":null},{"label":"","title":"First-Party Daten, die eure Werbung voranbringt","description":"Nutzt die Leistungsf\u00e4higkeit der First-Party Daten von Retailern f\u00fcr pr\u00e4zises Targeting, st\u00e4rkere Kundenbindung und messbare Ergebnisse.","optional_link":null}]}},"3":{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"FEATURES","title":"Criteo: Die L\u00f6sung f\u00fcr gl\u00fccklichere<\/i> Shopper und st\u00e4rkere<\/i> Ergebnisse","bento_boxes":[{"button_label":"Features","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Smartere Ads mit KI-Power<\/h6>\n

Verbessert das Shopping-Erlebnis und steigert euer Wachstum mit Werbung, die auf KI und First-Party Daten basiert. Unsere hochmodernen Relevanz- und Performance-Engines liefern Pr\u00e4zision und Ergebnisse f\u00fcr Retailer und Brands gleicherma\u00dfen.<\/p>\n","columns":"4","image":{"ID":22906,"id":22906,"title":"RM_Smarter Ads Img","filename":"RM_Smarter-Ads-Img.svg","filesize":48547,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/retail-media\/rm_smarter-ads-img\/","alt":"","author":"9","description":"","caption":"","name":"rm_smarter-ads-img","status":"inherit","uploaded_to":22903,"date":"2026-03-24 14:17:57","modified":"2026-03-24 14:22:45","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Closed Loop-Erfolgsmessung und Reporting<\/h6>\n

Verschafft euch den umfassenden \u00dcberblick auf eure Werbe-Performance. Unsere Closed Loop-Erfolgsmessung und unser Echtzeit-Reporting zeigen die Auswirkungen auf den Umsatz bis hinunter auf SKU-Ebene und liefern tiefgehende Shopper-Insights. So investiert ihr smarter.<\/p>\n","columns":"8","image":{"ID":22907,"id":22907,"title":"RM_Closed Loop Img","filename":"RM_Closed-Loop-Img-1.svg","filesize":242813,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/retail-media\/rm_closed-loop-img\/","alt":"","author":"9","description":"","caption":"","name":"rm_closed-loop-img","status":"inherit","uploaded_to":22903,"date":"2026-03-24 14:17:57","modified":"2026-03-24 14:22:45","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Creatives f\u00fcr Aufmerksamkeit und Conversions<\/h6>\n

Sorgt f\u00fcr mitrei\u00dfende Werbeerlebnisse in Display und Video. Personalisiert die Creatives f\u00fcr alle Shopper, egal ob sie auf einer Retailer-Umgebung oder im offenen Internet unterwegs sind.<\/p>\n","columns":"8","image":{"ID":22908,"id":22908,"title":"RM_creative that attracts Img","filename":"RM_creative-that-attracts-Img-1.svg","filesize":33038,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/retail-media\/rm_creative-that-attracts-img\/","alt":"","author":"9","description":"","caption":"","name":"rm_creative-that-attracts-img","status":"inherit","uploaded_to":22903,"date":"2026-03-24 14:17:58","modified":"2026-03-24 14:22:45","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Retail Media nach euren Vorstellungen<\/h6>\n

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Schaut euch unsere Retail Media<\/em> Success Stories an<\/p>\n","description":"

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