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Findet heraus, warum bereits\u00a0\u00fcber 17.000<\/strong> Advertiser weltweit\u00a0mit Criteo zusammenarbeiten.<\/p>\n","buttons":[{"button":{"type":"external","text":"Alle Beitr\u00e4ge anzeigen","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/de\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"external","text":"Kontakt zum Vertrieb","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":8875,"post_author":"9","post_date":"2018-07-17 16:46:22","post_date_gmt":"2018-07-17 16:46:22","post_content":"","post_title":"Sephora","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sephora","to_ping":"","pinged":"","post_modified":"2026-06-22 12:38:30","post_modified_gmt":"2026-06-22 12:38:30","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.criteo.com\/de\/?post_type=success-stories&p=8875","menu_order":9,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":15907,"post_author":"9","post_date":"2021-04-27 14:11:24","post_date_gmt":"2021-04-27 14:11:24","post_content":"","post_title":"Fnac Darty","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fnac-darty","to_ping":"","pinged":"","post_modified":"2023-02-23 18:14:46","post_modified_gmt":"2023-02-23 18:14:46","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.criteo.com\/de\/?post_type=success-stories&p=15907","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":23205,"post_author":"169","post_date":"2026-03-19 12:58:53","post_date_gmt":"2026-03-19 16:58:53","post_content":"","post_title":"Interdiscount","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"interdiscount","to_ping":"","pinged":"","post_modified":"2026-06-19 16:55:35","post_modified_gmt":"2026-06-19 16:55:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=417836","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":false}},{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Insights","caption_is_page_title":false,"title":"Erhaltet exklusive Einblicke in Commerce Audiences","title_size":"h4","description":"

Diese Ressourcen bieten Marketern einen umfassenden Einblick in unsere Zielgruppenl\u00f6sungen.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"HILFE","title":"Das Criteo Help Center","description":"Entdeckt die neuesten Updates f\u00fcr unsere L\u00f6sungen und findet Leitf\u00e4den & Tipps, mit denen ihr euren Erfolg maximieren k\u00f6nnt.","link":{"title":"Mehr erfahren","url":"https:\/\/www.criteo.com\/de\/help-center\/","target":""}},{"type":"WEBINAR","title":"Was macht eine Zielgruppe aus?","description":"In unserem On-Demand Webinar stellen wir euch die Daten vor, die eine Commerce Audience ausmachen.","link":{"title":"Mehr erfahren [Auf Englisch]","url":"https:\/\/experiences.criteo.com\/anatomy-of-commerce-data","target":"_blank"}},{"type":"LEITFADEN","title":"Commerce Audiences 101","description":"Ladet euch unseren kostenlosen Leitfaden herunter, der sich eingehend mit den Grundlagen von Commerce Audiences befasst.","link":{"title":"Mehr erfahren [Auf Englisch]","url":"https:\/\/www4.criteo.com\/en\/commerce-audiences\/","target":"_blank"}}],"additional_note":"Weitere wertvolle Ressourcen findet ihr in unserem Ressourcen-Center<\/a>. ","additional_link":""}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Zielgruppen, die so sind, wie wir heute shoppen<\/h2>\n

Bessere Kampagnen beginnen mit besserem Targeting. So legt ihr los.<\/p>\n","link":{"title":"Kontaktiert uns","url":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","target":""}}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"FAQs","title":"Ihr habt Fragen? Wir haben die Antworten.","faqs":[{"faq_title":"Woher stammen die Commerce-Signale f\u00fcr die Erstellung von Commerce Audiences?","faq_content":"

Commerce Audiences werden aus den von Nutzern eingewilligten<\/strong> deterministischen und\/oder probabilistischen Signalen erstellt, die Criteo in seinem Netzwerk aus mehr als 17.000 E-Commerce-Sites, \u00fcber 200 Retailern und Tausenden von Publisher-Sites<\/strong> erkennt. Wir gliedern diese Signale in zwei Attribute-Typen:<\/p>\n

    \n
  • Produktattribute.<\/strong> Kategorien, Brands und Preisquantile.<\/li>\n
  • Nutzerattribute.<\/strong> Land, Geschlecht, Kaufkraft und Konsum von Inhalten.<\/li>\n<\/ul>\n

    Die Signale stammen aus echten Aktivit\u00e4ten wie Suchanfragen, Produktansichten, K\u00e4ufen, Content Views und Ad-Interaktionen<\/strong>.<\/p>\n"},{"faq_title":"Welche Signale formen Commerce Audiences, und wie viele sind es pro Segment?","faq_content":"

    Das h\u00e4ngt vom Segment ab und davon, wie sich die Kunden verhalten. Manche Zielgruppen werden durch eine einzige starke Aktion <\/strong>definiert (wie eine bestimmte Produktsuche oder Warenkorbaktivit\u00e4t). Andere nutzenmehrere Signale <\/strong>(Suche + Views + K\u00e4ufe + Inhalte + Ad-Interaktionen). Kurz gesagt: Jede Zielgruppe nutzt so viele Datenpunkte wie n\u00f6tig, um die tats\u00e4chliche Absicht widerzuspiegeln, eine feste Zahl gibt es nicht.<\/p>\n"},{"faq_title":"Wie baut Criteo Commerce Audiences auf?","faq_content":"

    Commerce Audiences werden mit Machine Learning erstellt. Dabei werden vom Nutzer eingewilligte Commerce-Signale in dynamische Zielgruppensegmente umgewandelt. Unsere Modelle analysieren Muster im Kaufverhalten und bewerten die <\/strong>Nutzer danach, wie wahrscheinlich es ist, dass sie bestimmte Aktionen wie Engagement, Conversion oder Kauf durchf\u00fchren.<\/p>\n

    Diese Zielgruppen sind keine statischen Listen. Sie werden automatisch generiert und zweimal t\u00e4glich (alle 12 Stunden) auf Grundlage der neuesten Nutzerinteraktionen aktualisiert, <\/strong>damit euer Targeting immer auf die tats\u00e4chlichen, aktuellen Kaufabsichten abgestimmt ist.<\/p>\n"},{"faq_title":"Was kosten Commerce Audiences?","faq_content":"

    Die Preise h\u00e4ngen vom Zielgruppentyp<\/strong>\u00a0und der L\u00f6sung <\/strong>ab, in der ihr sie aktiviert. Diese Tabelle gibt euch eine allgemeine Orientierung:<\/p>\n

      \n
    • Commerce Growth: <\/strong>Criteo, Advertiser und nutzerdefinierte Zielgruppen: Keine zus\u00e4tzlichen Geb\u00fchren<\/strong>. Retailer-Zielgruppen: k.A<\/strong>.<\/li>\n
    • Commerce Grid: <\/strong>Criteo und nutzerdefinierte Zielgruppen: Flat CPM<\/strong>. Retailer-Zielgruppen: Flat CPM oder Anteil an den Media-Kosten (variiert je nach Retailer)<\/strong>. Advertiser-Zielgruppen: Keine zus\u00e4tzlichen Geb\u00fchren<\/strong>.<\/li>\n
    • Commerce Max: <\/strong>Retailer-Zielgruppen: Flat CPM<\/strong>. Andere Zielgruppentypen: n\/a<\/strong>.<\/li>\n<\/ul>\n

      Die genauen Preise und Retailer-spezifischen Bedingungen erfahrt ihr beim entsprechenden Produktmarketing-Team f\u00fcr die jeweilige L\u00f6sung unserer Commerce Media Platform.<\/p>\n"}]}}],"additional_code":"","enable_slide-in":false},"yoast_head":"\nCommerce Audiences | DE - Criteo.com<\/title>\n<meta name=\"description\" content=\"Verwandelt Absichten in Commerce-Ergebnisse \u2013 mit Zielgruppensegmenten, die auf echten Shopper-Daten basieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/de\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce Audiences | DE - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Verwandelt Absichten in Commerce-Ergebnisse \u2013 mit Zielgruppensegmenten, die auf echten Shopper-Daten basieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/de\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"DE - 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