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Powered by a massive amount of data on shoppers, products, publishers, and their interactions, Predictive Bidding places the right bid at the right price and right time for each individual.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"The right bid at the right time.","sub_title_bottom_copy":"

Without comprehensive insight, your spend won\u2019t make as big of an impact as it could. Our Predictive Bidding technology applies real-time bidding scenarios for paid search and display ads, determining the value-to-cost ratio based on shopper histories, and powers our products to bid at the optimal time and rate for your target audience.<\/p>\n","product_list_title":{"text":[{"line":"Predictive Bidding \u2013 ein wichtiger Motor f\u00fcr unsere Produkte"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

Predictive Bidding hilft dabei, die Performance eurer Kampagnen zu steigern, indem nur die richtigen K\u00e4ufer zum richtigen Zeitpunkt ihrer Customer Journey angesprochen werden.<\/p>\n","cta_buttons":[{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Criteo Customer Acquisition","copy":"

Criteo Customer Acquisition nutzt Predictive Bidding, um neue Kunden anzusprechen, die eurem \u201eidealen\u201c Website-Besucher m\u00f6glichst \u00e4hnlich sind, und zwar auf Basis ihrer Shopping-Vorlieben und ihrer Wahrscheinlichkeit zur Interaktion.<\/p>\n","cta_buttons":[{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/?page_id=6887","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"What Makes Criteo\u2019s Engine
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Predictive Bidding kann das potentielle Engagement eines K\u00e4ufers sowie seine Conversion-Wahrscheinlichkeit und den damit verbundenen Warenkorb-Wert pr\u00e4zise vorhersagen, und bietet daher den richtigen Preis auf das Ad-Inventar, mit dem ihr diesen K\u00e4ufer erreicht. Auf Basis unseres gigantischen Datenbestandes zu K\u00e4ufern, Produkten, Publisher-Websites und den damit verbundenen Interaktionen, ist Predictive Bidding in der Lage, das optimale Wert\/Kosten-Verh\u00e4ltnis f\u00fcr jede einzelne Impression zu bestimmen. Mit so tiefgehenden Insights zum potenziellen Wert eines K\u00e4ufers nutzt ihr jeden investierten Werbe-Euro optimal.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_2_title":[{"line":"Intelligente Gebote \u2013 optimale Kampagnen-Performance"}],"content_2_body_repeat":[{"title":"Holt das Optimum aus eurem Budget heraus!","copy":"

Datengest\u00fctzte Vorhersagen zum potentiellen Engagement, zur Conversion-Wahrscheinlichkeit sowie zum Warenkorb-Wert erlauben der\u00a0Criteo AI Engine<\/a>\u00a0euer Budget auf Basis des Wertes einzusetzen, den ein K\u00e4ufer f\u00fcr euch darstellt.<\/p>\n","background":false,"background_position":false},{"title":"Setzt eure Zielvorgaben um \u2013 mit flexibler Optimierung!","copy":"

Mit unseren Optimierungsmodellen sprechen eure Ads genau die K\u00e4ufer an, mit denen ihr eure Umsatz-, Conversion-, Klick- oder Margen-Zielvorgaben erfolgreich umsetzt.<\/p>\n","background":false,"background_position":false},{"title":"Bietet auf das richtige Ad-Inventar f\u00fcr jeden K\u00e4ufer!","copy":"

Die Engine ist in der Lage, f\u00fcr jede Impression individuell genaue Prognosen zur Performance von Inventar und Publisher-Websites abzugeben. So erreicht ihr eure K\u00e4ufer \u00fcber das am besten f\u00fcr sie geeignete Ad-Inventar.<\/p>\n","background":false,"background_position":false}],"content_2_img1":{"ID":10934,"id":10934,"title":"engine-2","filename":"engine-2.jpg","filesize":5432,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2.jpg","link":"https:\/\/www.criteo.com\/de\/?attachment_id=10934","alt":"","author":"9","description":"","caption":"","name":"engine-2","status":"inherit","uploaded_to":5924,"date":"2019-08-06 16:43:41","modified":"2019-08-06 16:43:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":700,"height":540,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2-300x231.jpg","medium-width":300,"medium-height":231,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2.jpg","medium_large-width":640,"medium_large-height":494,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2.jpg","large-width":640,"large-height":494,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2.jpg","1536x1536-width":700,"1536x1536-height":540,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2.jpg","2048x2048-width":700,"2048x2048-height":540,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2.jpg","success-story-width":630,"success-story-height":486,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2.jpg","profile_150-width":150,"profile_150-height":116,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2019\/08\/engine-2.jpg","profile_300-width":300,"profile_300-height":231}},"content_2_img1_title":"Im Maschinenraum der Criteo Engine: Predictive Bidding","content_2_img1_cta":{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/blog\/explained-predictive-bidding-valuing-the-shopper\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"content_2_img2":false,"content_2_img2_title":"","content_2_img2_cta":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"hide_logo_panel":true,"add_retargeting_examples_section":false,"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Predictive Bidding","caption_is_page_title":true,"title":"Das richtige Gebot f\u00fcr jede Impression","title_size":"h4","description":"

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Predictive Bidding basiert auf 900 TB an Konsumentendaten, die von 720 Millionen K\u00e4ufern und 4,5 Mrd. Produkten stammen. So ermitteln wir f\u00fcr jede Impression das richtige Gebot. Mithilfe von Erkenntnissen zum potenziellen Wert jedes K\u00e4ufers setzt ihr euer Marketingbudget optimal ein.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Die Vorteile von Predictive Bidding ","title_size":"h3","description":"

Unsere umfangreichen und granularen Commerce-Daten liefern ein hohes Ma\u00df an Vorhersagegenauigkeit. So ist sichergestellt, dass ihr im Rahmen eures Budgets bleibt und eure Ziele erreicht.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"sidebar-two-columns","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/Predictive-Bidding-Icon-01.svg","title":"Holt das Beste aus eurem Budget heraus ","description":"

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Zehnmal schneller als ein Wimpernschlag: Predictive Bidding ben\u00f6tigt nur 10 Mikrosekunden, um die relevante Ad auszuw\u00e4hlen, alle Variablen zu berechnen und das passende Gebot abzugeben.<\/p>\n"}]}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

Erzeugt jetzt mehr Wachstum im Unternehmen!<\/h4>\n

Findet eure besten Kunden, sprecht sie mit der perfekten Ad an und setzt eure Unternehmensziele erfolgreich um. Criteo Commerce Growth schafft Werbekampagnen, mit denen ihr eure Sales steigert und Kunden gewinnt.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"Jetzt loslegen","link_internal":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Predictive Bidding \u2013 ein wichtiger Motor f\u00fcr unsere Produkte","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"DYNAMIC RETARGETING","description":"

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Criteo Customer Acquisition nutzt Predictive Bidding, um neue Kunden anzusprechen, die eurem \u201eidealen\u201c Website-Besucher m\u00f6glichst \u00e4hnlich sind, und zwar auf Basis ihrer Shopping-Vorlieben und ihrer Wahrscheinlichkeit zur Interaktion.<\/p>\n","link":"https:\/\/www.criteo.com\/de\/solutions\/customer-acquisition\/"}]}}],"use_transparent_header":true,"remove_footer":false,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"background_color_modular":"white"},"yoast_head":"\nPredictive Bidding | DE - Criteo.com<\/title>\n<meta name=\"description\" content=\"Predictive Bidding kann das potentielle Engagement eines K\u00e4ufers sowie seine Conversion-Wahrscheinlichkeit und den damit verbundenen Warenkorb-Wert pr\u00e4zise vorhersagen und so stets die richtigen Gebote abgeben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/de\/technology\/predictive-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predictive Bidding | DE - 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