{"id":13982,"date":"2020-06-17T17:40:47","date_gmt":"2020-06-17T17:40:47","guid":{"rendered":"http:\/\/www.criteo.com\/de\/?p=13982"},"modified":"2024-10-07T16:50:01","modified_gmt":"2024-10-07T16:50:01","slug":"infografik-die-retention-fuer-jede-art-von-apps-steigern","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/de\/blog\/infografik-die-retention-fuer-jede-art-von-apps-steigern\/","title":{"rendered":"[Infografik] Die Retention f\u00fcr jede Art von Apps steigern"},"content":{"rendered":"

 <\/p>\n

Unsere j\u00fcngste App-Umfrage hat ergeben, dass w\u00e4hrend der Corona-Pandemie ein Drittel der Befragten in den letzten 15 bis 30 Tagen eine Gaming-App, eine Streaming-Video-App oder eine Retail-App heruntergeladen haben. Und mehr als ein Drittel derer, die eine neue App heruntergeladen haben, geben dar\u00fcber hinaus an, dass sie wahrscheinlich einen In-App-Kauf t\u00e4tigen werden.<\/a>[1]<\/a><\/p>\n

Doch das geschieht nur, wenn eure App den ersten Tag \u00fcberlebt. Andere Untersuchungen von Criteo zeigen, dass fast die H\u00e4lfte aller User eine App bereits nach einem Tag nicht mehr nutzt.<\/a>[2]<\/a> Fast 30 Prozent der Apps werden nur ein einziges Mal aufgerufen.<\/a>[3]<\/a><\/p>\n

Wie also k\u00f6nnt ihr die App Retention \u2013 und damit letztlich die In-App-Conversions und Kundenbindung \u2013 steigern? Das zeigt unsere Infografik:<\/p>\n

\"\"<\/a>Die Infografik k\u00f6nnt ihr hier herunterladen<\/a>.<\/span><\/p>\n

 <\/p>\n

<\/a>[1]<\/a> Quelle: Criteo Global App Survey, USA, April 2020, n=976<\/p>\n

<\/a>[2]<\/a> Quelle: Criteo-Daten aus 15 h\u00f6chst aktiven L\u00e4ndern vom 5. Dezember 2019 \u2013 8. Januar 2020, n=1.091<\/p>\n

<\/a>[3]<\/a> Quelle: Criteo-Daten aus 15 h\u00f6chst aktiven L\u00e4ndern vom Montag, 25. November 2019 \u2013 Sonntag, 29. Dezember 2019, n=865<\/p>\n","protected":false},"excerpt":{"rendered":"

  Unsere j\u00fcngste App-Umfrage hat ergeben, dass w\u00e4hrend der Corona-Pandemie ein Drittel der Befragten in den letzten 15 bis 30 Tagen eine Gaming-App, eine Streaming-Video-App oder eine Retail-App heruntergeladen haben. Und mehr als ein Drittel derer, die eine neue App heruntergeladen haben, geben dar\u00fcber hinaus an, dass sie wahrscheinlich einen In-App-Kauf t\u00e4tigen werden.[1] Doch das […]<\/p>\n","protected":false},"author":9,"featured_media":13991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164],"coauthors":[619],"class_list":{"0":"post-13982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n[Infografik] Die Retention f\u00fcr jede Art von Apps steigern | DE - Criteo.com<\/title>\n<meta name=\"description\" content=\"Mit diesen Tipps zur App Retention f\u00fcr Commerce- und Kundenbindung-Apps verwandelt ihr neue User in aktive Kunden.\" 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