{"id":16492,"date":"2020-06-26T14:58:40","date_gmt":"2020-06-26T14:58:40","guid":{"rendered":"https:\/\/www.criteo.com\/de\/?p=16492"},"modified":"2021-06-30T21:37:49","modified_gmt":"2021-06-30T21:37:49","slug":"451-research-criteo-oeffnet-seine-retail-media-plattform","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/de\/blog\/451-research-criteo-oeffnet-seine-retail-media-plattform\/","title":{"rendered":"451 Research &#8211; Criteo \u00f6ffnet seine Retail Media Plattform"},"content":{"rendered":"<p>In seinem Report\u00a0<em>&#8222;<strong>Criteo Opens Up its Retail Media Platform<\/strong><\/em>\u00a0&#8220; (ver\u00f6ffentlicht am 22. Juni) spricht\u00a0<a href=\"https:\/\/451research.com\/analyst-team\/analyst\/Scott+Denne\" target=\"_blank\" rel=\"noopener\">Scott Denne<\/a>, Analyst bei\u00a0<a href=\"https:\/\/www.451research.com\/\" target=\"_blank\" rel=\"noopener\">451 Research<\/a>, \u00fcber die Chancen der noch immer wachsenden Retail Media-Industrie und den einzigartigen Raum, den Criteo mit seiner\u00a0<a href=\"https:\/\/www.criteo.com\/de\/products\/retail-media-for-brands\/\">Self-Service-Plattform f\u00fcr Retail Media<\/a>\u00a0geschaffen hat.<\/p>\n<p>\u201e<em>Criteo positioniert sich seit langem als die Advertising-Alternative zu den geschlossenen \u00d6kosystemen von Facebook und Google im offenen Internet. Die \u00d6ffnung des Retail Media-Gesch\u00e4fts ist ein notwendiger Step in dieser Positionierung. Aber der Schritt hat viele potenzielle Vorteile, abgesehen davon, dass er Retail Media mit der erkl\u00e4rten Strategie von Criteo in Einklang bringt.<\/em>\u201d<em>\u00a0\u2013 Scott Denne, 451 Research, 22. Juni 2020<\/em><\/p>\n<p>Er gibt einen \u00dcberblick \u00fcber die Entwicklung der Plattform, die Vorteile, die sie Retailern und Brands bietet, und wirft einen Blick auf die Wettbewerbslandschaft.<\/p>\n<p>Die wichtigsten Punkte des Reports sind:<\/p>\n<ul>\n<li>Criteo Retail Media bietet Retailern die M\u00f6glichkeit, ihre Margen zu vergr\u00f6\u00dfern, ohne die Preise zu erh\u00f6hen, und die Self-Service-Plattform gibt sowohl Retailern als auch Brands ein h\u00f6heres Ma\u00df an Kontrolle.<\/li>\n<li>Die Plattform erm\u00f6glicht es Criteo, ein offenes \u00d6kosystem f\u00fcr Retail Media aufzubauen, in das sich jederzeit neue Demand-Quellen und neue Serviceanbieter integrieren lassen.<\/li>\n<li>Es gibt keine Plattform, die direkt mit der von Criteo konkurriert, aber die enorme Gr\u00f6\u00dfe von Amazon stellt weiterhin eine Herausforderung dar.<\/li>\n<\/ul>\n<p>Hier findet ihr Informationen zu Criteo Retail Media f\u00fcr <a href=\"https:\/\/www.criteo.com\/de\/products\/retail-media-for-brands\/\">Brands<\/a> und <a href=\"https:\/\/www.criteo.com\/de\/products\/retail-media-for-retailers\/\">Retailer<\/a>.<\/p>\n<p><strong><em>Hier k\u00f6nnt ihr den vollst\u00e4ndigen Report herunterladen, mit freundlicher Genehmigung von Criteo.\u00a0Dieses Forschungspapier wurde von 451 Research unabh\u00e4ngig verfasst und kann von der offiziellen Position von Criteo abweichen.<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/06\/451_Reprint_Criteo_22JUN2020.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16493 size-medium\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/06\/451_Reprint_Criteo_22JUN2020_Page_1-232x300.jpg\" alt=\"Hero image - Criteo opens up its retail media platform - Scott Denne - 451 Research\" width=\"232\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In seinem Report\u00a0&#8222;Criteo Opens Up its Retail Media Platform\u00a0&#8220; (ver\u00f6ffentlicht am 22. Juni) spricht\u00a0Scott Denne, Analyst bei\u00a0451 Research, \u00fcber die Chancen der noch immer wachsenden Retail Media-Industrie und den einzigartigen Raum, den Criteo mit seiner\u00a0Self-Service-Plattform f\u00fcr Retail Media\u00a0geschaffen hat. \u201eCriteo positioniert sich seit langem als die Advertising-Alternative zu den geschlossenen \u00d6kosystemen von Facebook und Google [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"coauthors":[],"class_list":{"0":"post-16492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>451 Research - Criteo \u00f6ffnet seine Retail Media Plattform | DE - Criteo.com<\/title>\n<meta name=\"description\" content=\"451 Research-Analyst Scott Denne stellt seine Meinung zur Criteo Retail Media-Plattform vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/de\/blog\/451-research-criteo-oeffnet-seine-retail-media-plattform\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"451 Research - Criteo \u00f6ffnet seine Retail Media Plattform | DE - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"451 Research-Analyst Scott Denne stellt seine Meinung zur Criteo Retail Media-Plattform vor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/de\/blog\/451-research-criteo-oeffnet-seine-retail-media-plattform\/\" \/>\n<meta property=\"og:site_name\" content=\"DE - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-26T14:58:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T21:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/451-research-logo-200h.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"415\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/451-research-criteo-oeffnet-seine-retail-media-plattform\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/451-research-criteo-oeffnet-seine-retail-media-plattform\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"451 Research &#8211; 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