{"id":7436,"date":"2018-01-10T17:19:47","date_gmt":"2018-01-10T17:19:47","guid":{"rendered":"http:\/\/www.criteo.com\/de\/?p=7436"},"modified":"2020-12-30T16:05:12","modified_gmt":"2020-12-30T16:05:12","slug":"trends-im-commerce-2018","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/","title":{"rendered":"Voice Shopping, die EU-Datenschutz-Grundverordnung und sechs weitere Trends im Commerce, die 2018 von Bedeutung sind"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Bei Criteo sind wir stolz darauf, bei den sich immer schneller wandelnden Trends im Commerce stets vorne mit dabei zu sein. Unsere direkten Beziehungen zu mehr als 17.000 Werbetreibenden und Tausenden von Publishern erlaubt es uns, Trends zu beobachten, die gerade erst im Entstehen begriffen sind. So gewinnen wir Insights, die wir mit euch teilen m\u00f6chten.<\/p>\n<p>In unserem aktuellen Bericht\u00a0<a href=\"http:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/2018-Criteo-Trends-DE.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u201eCommerce und Digitales Marketing \u2013 Prognosen f\u00fcr 2018\u201c <\/a> sprechen wir unter anderem \u00fcber die steigende Bedeutung von Voice Shopping und die zunehmende Integration von Online und Offline.<\/p>\n<p>Wir werfen zudem einen Blick in das neue Zeitalter f\u00fcr den Datenschutz und besch\u00e4ftigen uns mit der zunehmenden Notwendigkeit f\u00fcr Datenkooperation. Auch 2018 stehen uns gro\u00dfe Ver\u00e4nderungen bevor. Doch wir k\u00f6nnen und werden Retailer und Werbetreibende dabei unterst\u00fctzen, die damit verbundenen Herausforderungen zu \u00fcberwinden und die Zukunftschancen effektiv zu nutzen \u2013 auch \u00fcber das Jahr 2018 hinaus.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/2018-Criteo-Trends-DE.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Hier k\u00f6nnt ihr den Bericht ansehen und herunterladen.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Bei Criteo sind wir stolz darauf, bei den sich immer schneller wandelnden Trends im Commerce stets vorne mit dabei zu sein. Unsere direkten Beziehungen zu mehr als 17.000 Werbetreibenden und Tausenden von Publishern erlaubt es uns, Trends zu beobachten, die gerade erst im Entstehen begriffen sind. So gewinnen wir Insights, die wir mit euch [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164],"coauthors":[],"class_list":{"0":"post-7436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commerce Trends 2018: Voice Shopping, DSGVO und mehr<\/title>\n<meta name=\"description\" content=\"In unserem aktuellen Bericht \u201eCommerce und Digitales Marketing \u2013 Prognosen f\u00fcr 2018\u201c sprechen wir \u00fcber die steigende Bedeutung von Voice Shopping und die zunehmende Integration von Online und Offline, au\u00dferdem \u00fcber die DSGVO und die Gesch\u00e4ftschance Datenkooperation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce Trends 2018: Voice Shopping, DSGVO und mehr\" \/>\n<meta property=\"og:description\" content=\"In unserem aktuellen Bericht \u201eCommerce und Digitales Marketing \u2013 Prognosen f\u00fcr 2018\u201c sprechen wir \u00fcber die steigende Bedeutung von Voice Shopping und die zunehmende Integration von Online und Offline, au\u00dferdem \u00fcber die DSGVO und die Gesch\u00e4ftschance Datenkooperation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"DE - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-10T17:19:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-30T16:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/Criteo-commerce-trends-2018.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"Voice Shopping, die EU-Datenschutz-Grundverordnung und sechs weitere Trends im Commerce, die 2018 von Bedeutung sind\",\n\t            \"datePublished\": \"2018-01-10T17:19:47+00:00\",\n\t            \"dateModified\": \"2020-12-30T16:05:12+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/\"\n\t            },\n\t            \"wordCount\": 171,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/Criteo-commerce-trends-2018.jpeg\",\n\t            \"keywords\": [\n\t                \"Consumer Trends\",\n\t                \"Omnichannel\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Commerce Media\"\n\t            ],\n\t            \"inLanguage\": \"de-DE\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"de-DE\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/Criteo-commerce-trends-2018.jpeg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/Criteo-commerce-trends-2018.jpeg\",\n\t            \"width\": 1280,\n\t            \"height\": 853\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/de\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Voice Shopping, die EU-Datenschutz-Grundverordnung und sechs weitere Trends im Commerce, die 2018 von Bedeutung sind\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"de-DE\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"de-DE\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commerce Trends 2018: Voice Shopping, DSGVO und mehr","description":"In unserem aktuellen Bericht \u201eCommerce und Digitales Marketing \u2013 Prognosen f\u00fcr 2018\u201c sprechen wir \u00fcber die steigende Bedeutung von Voice Shopping und die zunehmende Integration von Online und Offline, au\u00dferdem \u00fcber die DSGVO und die Gesch\u00e4ftschance Datenkooperation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/","og_locale":"de_DE","og_type":"article","og_title":"Commerce Trends 2018: Voice Shopping, DSGVO und mehr","og_description":"In unserem aktuellen Bericht \u201eCommerce und Digitales Marketing \u2013 Prognosen f\u00fcr 2018\u201c sprechen wir \u00fcber die steigende Bedeutung von Voice Shopping und die zunehmende Integration von Online und Offline, au\u00dferdem \u00fcber die DSGVO und die Gesch\u00e4ftschance Datenkooperation.","og_url":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/","og_site_name":"DE - Criteo.com","article_published_time":"2018-01-10T17:19:47+00:00","article_modified_time":"2020-12-30T16:05:12+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/Criteo-commerce-trends-2018.jpeg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"Voice Shopping, die EU-Datenschutz-Grundverordnung und sechs weitere Trends im Commerce, die 2018 von Bedeutung sind","datePublished":"2018-01-10T17:19:47+00:00","dateModified":"2020-12-30T16:05:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/"},"wordCount":171,"publisher":{"@id":"https:\/\/www.criteo.com\/de\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/Criteo-commerce-trends-2018.jpeg","keywords":["Consumer Trends","Omnichannel"],"articleSection":["Commerce Media"],"inLanguage":"de-DE"},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/#primaryimage","url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/Criteo-commerce-trends-2018.jpeg","contentUrl":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/01\/Criteo-commerce-trends-2018.jpeg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/de\/blog\/trends-im-commerce-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/de\/"},{"@type":"ListItem","position":2,"name":"Voice Shopping, die EU-Datenschutz-Grundverordnung und sechs weitere Trends im Commerce, die 2018 von Bedeutung sind"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/de\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/de\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/posts\/7436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/comments?post=7436"}],"version-history":[{"count":7,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/posts\/7436\/revisions"}],"predecessor-version":[{"id":15224,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/posts\/7436\/revisions\/15224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/media\/7438"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/media?parent=7436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/categories?post=7436"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/coauthors?post=7436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}