{"id":8516,"date":"2018-05-14T17:35:34","date_gmt":"2018-05-14T17:35:34","guid":{"rendered":"http:\/\/www.criteo.com\/de\/?p=8516"},"modified":"2020-12-30T17:15:12","modified_gmt":"2020-12-30T17:15:12","slug":"webinar-die-neue-welt-des-commerce-marketing","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/","title":{"rendered":"[Webinar] Die neue Welt des Commerce Marketing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Im vergangenen Jahr hat Criteo intensiv erforscht, wie Kunden heute im Internet surfen, sich informieren und kaufen.<\/p>\n<p>Die Ergebnisse best\u00e4tigen, was viele Werbetreibende bereits wussten oder zumindest geahnt haben: K\u00e4ufer machen heute keinen Unterschied mehr zwischen E-Commerce und station\u00e4rem Retail. W\u00e4hrend sie vergleichen, Angebote bewerten und schlie\u00dflich ihre Kaufentscheidung treffen, wechseln sie kontinuierlich zwischen Endger\u00e4ten und Kan\u00e4len hin und her.<\/p>\n<p>Daher sind wir davon \u00fcberzeugt: Es ist an der Zeit, dass \u201eE\u201c aus E-Commerce ersatzlos zu streichen und so auch offiziell das Zeitalter des Commerce Marketing einzul\u00e4uten. Doch welche Verhaltensmuster der K\u00e4ufer bef\u00f6rdern diesen Trend? Und wie entwickelt man auf Basis dieser Erkenntnisse eine wirklich wirksame Strategie f\u00fcr das Commerce Marketing?<\/p>\n<p>\u00dcber genau diese Themen (und viele mehr) sprechen wir in unserer dreiteiligen Webinar-Serie \u201eDie neue Welt des Commerce Marketing\u201c:<\/p>\n<ul>\n<li>Exklusive Forschungsergebnisse zum K\u00e4uferverhalten in der Weihnachtssaison und zum kanal\u00fcbergreifenden Shopping<\/li>\n<li>Die durch unsere Forschung ermittelten wichtigsten Trends f\u00fcr 2018<\/li>\n<li>Beispiele f\u00fcr Unternehmen, die erfolgreich ihre Gesch\u00e4ftsmodelle transformieren<\/li>\n<li>Insights zu den Trends im Mobile Commerce weltweit<\/li>\n<li>Grundlagen einer effektiven Strategie f\u00fcr das Commerce Marketing<\/li>\n<\/ul>\n<p>Registriert euch jetzt, um an allen drei Webinaren teilzunehmen!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Im vergangenen Jahr hat Criteo intensiv erforscht, wie Kunden heute im Internet surfen, sich informieren und kaufen. Die Ergebnisse best\u00e4tigen, was viele Werbetreibende bereits wussten oder zumindest geahnt haben: K\u00e4ufer machen heute keinen Unterschied mehr zwischen E-Commerce und station\u00e4rem Retail. W\u00e4hrend sie vergleichen, Angebote bewerten und schlie\u00dflich ihre Kaufentscheidung treffen, wechseln sie kontinuierlich zwischen [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164],"coauthors":[],"class_list":{"0":"post-8516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"hide_featured_image":false,"has_download":true,"download_url":"http:\/\/www2.criteo.com\/commerce-marketing-webinars\/?utm_source=Website+Insights&utm_medium=Website+Referral&utm_content=Resource+Thumbnail&utm_campaign=18Q1.GBL.WB.VFCME.WebinarSeries.Q1","download_button_text":"Jetzt anmelden!","has_embed":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Webinar] Die neue Welt des Commerce Marketing | DE - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u00dcber genau diese Themen (und viele mehr) sprechen wir in unserer dreiteiligen Webinar-Serie \u201eDie neue Welt des Commerce Marketing\u201c:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Webinar] Die neue Welt des Commerce Marketing | DE - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u00dcber genau diese Themen (und viele mehr) sprechen wir in unserer dreiteiligen Webinar-Serie \u201eDie neue Welt des Commerce Marketing\u201c:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"DE - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-14T17:35:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-30T17:15:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/05\/new-world-of-commerce-marketing-webinar-min.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"[Webinar] Die neue Welt des Commerce Marketing\",\n\t            \"datePublished\": \"2018-05-14T17:35:34+00:00\",\n\t            \"dateModified\": \"2020-12-30T17:15:12+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/\"\n\t            },\n\t            \"wordCount\": 207,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/05\/new-world-of-commerce-marketing-webinar-min.jpeg\",\n\t            \"keywords\": [\n\t                \"Digital Marketing\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Commerce Media\"\n\t            ],\n\t            \"inLanguage\": \"de-DE\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"de-DE\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/05\/new-world-of-commerce-marketing-webinar-min.jpeg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/05\/new-world-of-commerce-marketing-webinar-min.jpeg\",\n\t            \"width\": 1024,\n\t            \"height\": 540\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/de\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"[Webinar] Die neue Welt des Commerce Marketing\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"de-DE\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"de-DE\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Webinar] Die neue Welt des Commerce Marketing | DE - Criteo.com","description":"\u00dcber genau diese Themen (und viele mehr) sprechen wir in unserer dreiteiligen Webinar-Serie \u201eDie neue Welt des Commerce Marketing\u201c:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/","og_locale":"de_DE","og_type":"article","og_title":"[Webinar] Die neue Welt des Commerce Marketing | DE - Criteo.com","og_description":"\u00dcber genau diese Themen (und viele mehr) sprechen wir in unserer dreiteiligen Webinar-Serie \u201eDie neue Welt des Commerce Marketing\u201c:","og_url":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/","og_site_name":"DE - Criteo.com","article_published_time":"2018-05-14T17:35:34+00:00","article_modified_time":"2020-12-30T17:15:12+00:00","og_image":[{"width":1024,"height":540,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/05\/new-world-of-commerce-marketing-webinar-min.jpeg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"[Webinar] Die neue Welt des Commerce Marketing","datePublished":"2018-05-14T17:35:34+00:00","dateModified":"2020-12-30T17:15:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/"},"wordCount":207,"publisher":{"@id":"https:\/\/www.criteo.com\/de\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/05\/new-world-of-commerce-marketing-webinar-min.jpeg","keywords":["Digital Marketing"],"articleSection":["Commerce Media"],"inLanguage":"de-DE"},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/#primaryimage","url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/05\/new-world-of-commerce-marketing-webinar-min.jpeg","contentUrl":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/05\/new-world-of-commerce-marketing-webinar-min.jpeg","width":1024,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/de\/blog\/webinar-die-neue-welt-des-commerce-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/de\/"},{"@type":"ListItem","position":2,"name":"[Webinar] Die neue Welt des Commerce Marketing"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/de\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/de\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/posts\/8516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/comments?post=8516"}],"version-history":[{"count":1,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/posts\/8516\/revisions"}],"predecessor-version":[{"id":8517,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/posts\/8516\/revisions\/8517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/media\/8518"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/media?parent=8516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/categories?post=8516"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/coauthors?post=8516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}