CXP Group industry analysts David Gautier (@dagautier) and Olivier Rafal (@olivierrafal) published a research report analysing how marketing can -and should- leverage artificial intelligence (AI): CXP Expert View: AI as an ideal means to avoid the pitfalls of marketing (July 2018).
The report details how with the exponential growth of digital marketing, we’re fast approaching the stage where messages become irrelevant for consumers. According to CXP, AI can help by enabling mass personalisation at scale and it advocates marketeers should invest in AI today.
Selected insights from top industry watchers on the industry and Criteo. The opinions expressed by these independent industry analysts may differ from Criteo’s position and investor guidance. Criteo has secured distribution rights for the reports below. However, copyright and IP remains with the analyst firms. Citation usually requires express prior approval from these analyst firms.
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