Gartner Magic Quadrants are vendor evaluations plotting offerings against two XY axes: completeness of vision and ability to execute. In our own view, although MQ’s looks only bi-dimensional, each axis is made of respectively (for this MQ) 8 and 7 criterion. New this year is the addition of Gartner Peer Insights reviews by technology users into the web version (available to Gartner subscribers only).
There’s been quite some change in a year, the quadrant going from eight to ten vendors, starting (naturally) with Criteo (NASDAQ: CRTO). Criteo went from being mentioned last year to being positioned in the Challenger quadrant this year, as Criteo transforms to a multi-product company, going beyond retargeting and performance.
Selected insights from top industry watchers on the industry and Criteo. The opinions expressed by these independent industry analysts may differ from Criteo’s position and investor guidance. Criteo has secured distribution rights for the reports below. However, copyright and IP remains with the analyst firms. Citation usually requires express prior approval from these analyst firms.
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