Industry Reports

Digital Marketers


July 4, 2018

Ovum - French ad tech firm Criteo doubles down on AI with €20m investment

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Following the Criteo AI Lab launch in Paris on the 27th June 2018, Ovum’s Practice Leader for Consumer Technology, Ronan de Renesse (@Ronan_Ovum) published a quick take on the announcement.

He praised Criteo’s management for its audacity and commented:

The results and/or products that will come out of the company’s AI Lab could have a disruptive impact on the markets in which its clients operate. Making the company’s new ad products more effective could provide significant growth in advertising revenues for internet publishers, and more particularly for retail companies.

Check the report for more details.

Selected insights from top industry watchers on the industry and Criteo. The opinions expressed by these independent industry analysts may differ from Criteo’s position and investor guidance. Criteo has secured distribution rights for the reports below. However, copyright and IP remains with the analyst firms. Citation usually requires express prior approval from these analyst firms.

For More Information Contact: Ludovic Leforestier, Criteo Influencer Relations, ar@criteo.com