In this special report, Technology Business Research, Inc. (TBR) analyst Seth Ulinski distills his views on Criteo’s strategic direction on how the business is working to provide what retailers and brands need most: data.
Today’s consumers are used to bouncing between online and offline channels, presenting retailers with a number of data‐driven opportunities and challenges. This trend is disrupting the retail industry in major ways, impacting even the largest brick‐and‐mortar retailers. In 2016 Walmart closed over 100 stores, while Macy’s announced plans to close 100 stores in 2017. Moving forward, companies big and small will need to find ways to stay relevant in a fragmented media landscape where consumers control how, when, and where brand engagement occurs.
To thrive in the current consumer‐centric world and capitalize on omnichannel marketing and commerce, brands and retailers will need to shift their sales and marketing strategies and capabilities. In addition, privacy and personal data regulations such as the European Union’s General Data Protection Regulation (GDPR) are emerging, requiring retailers to comply with data best practices designed to protect consumers, or face strong penalties.
Criteo’s commerce marketing ecosystem addresses industry needs, providing retailers with an open, unified solution that enables data‐driven, omnichannel marketing. Learn more, and find out why forward‐thinking brands and retailers that embrace a collaborative approach to data sharing will be best positioned to succeed in the future.