Brands and retailers are dropping the ‘e’ in ecommerce. Shoppers are buying across channels and thinking only of their experience, not the device or website they use to research and purchase. The rise of voice shopping, new changes for data management, and social commerce will all have a big impact this year, too.
In short, 2018 is going to be the year where marketers have to reevaluate how they reach audiences and connect with shoppers. In this webinar, Kathryn Koegel, Director of Content at Criteo, explores our research on the emerging trends of 2018 and discusses why we are entering the age of commerce marketing.
The top behaviors, products, and times that people shopped during the holidays
Research around the 8 biggest digital and commerce marketing trends for the year