Learn about the latest digital marketing trends, new market research, and more with Criteo’s “Conversations in Commerce” webinar series, developed to educate and inspire brands, retailers, and the marketers who support them. Watch our product webinars for a deeper understanding of Criteo’s solutions, and come back often to find out about upcoming live webinars.
Technology now underpins almost everything marketers do—especially digital marketers. Delivering the best customer experience possible is the new holy grail, and organizations are shifting from piecemeal solutions to marketing technologies that can holistically support all aspects of a customer-centric strategy. But what exactly does that look like? And what technologies will win in 2019?
In the world of dynamic retargeting, millions of variations of ads can be triggered depending on the specific shopper, publisher, device, and other variables. This can lead to off brand or poorly designed creatives…but not when Criteo Creative Services is involved!
FACT: Delivering truly personalized, omnichannel experiences is still really hard, despite having more data and tools than ever before.
FACT: In this on-demand webinar, eMarketer and Criteo can help you get closer to achieving a data-driven, tailored brand experience.
In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.
In this insights-packed on-demand session on advertising best practices and trends for ecommerce, Criteo’s Platinum Client Partner Shobha Nikam and Shopify Plus Editor-in-Chief Aaron Orendorff share tips to help you prepare your advertising strategy for a successful end of the year.
The Data Centric Revolution – Part 2
Jaysen Gillespie, VP, Head of Analytics & Data Science at Criteo teams up with Darren Moore, Product Marketing, Measurement Lead at LiveRamp to talk through the current landscape of cross channel ROI and the right methodologies for tracking attribution.
The Data Centric Revolution, Part 1
Jonathan Margulies, Managing Director at Winterberry Group, takes us through Winterberry’s research and addresses the challenges facing marketers today. Gilles Giudicelli, Head of Research at Criteo, discusses data-first companies and the strategies you need to build a data-centric model.
To re-engage lapsed customers and bring them back to buy, you can’t rely on paid display or email campaigns. You need to reach outside of your retargeting cookie pool and leverage your CRM data. Learn how Criteo Audience Match can help you bring back lapsed shoppers.
Nowadays, attention is fragmented across devices and social networks. Budgets are tight and you want to make sure your ads are delivered to the best possible audience. Learn how Criteo Customer Acquisition can help marketers solve for that exact problem.
The New World of Commerce Marketing – Part 3
From data strategy and machine learning to experiential marketing, a commerce marketing strategy is key for any marketing campaign that creates a consistent cross-channel journey. In this webinar, learn how to get started with commerce marketing.