Webinars

Digital Marketers


June 20, 2019 11:00 am EDT

'Why We Buy' Part 3: How to Get Distracted Consumers to Pay Attention

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‘Why We Buy’ Webinar Series

In this three-part webinar series, we’ll talk through our exclusive research about what makes consumers loyal and how marketers are building effective upper-funnel campaigns that positively impact their bottom line.

Part 3: How to Get Distracted Consumers to Pay Attention

A new customer discovered your brand, but they haven’t made a purchase yet.

Why not?

They’re in the consideration phase, right in the middle of the purchase funnel. Brands of all shapes and sizes think this phase is the most challenging. Out of all the products and retailers online, how do you convince a customer to consider buying from you?

Watch the webinar “Part 3: How to Get Distracted Consumers to Pay Attention” on-demand to get the results of our new marketer survey, and find out how to drive customers through the purchase funnel and right to conversion.

You’ll learn:

  • The framework for a consideration campaign
  • The biggest challenges when helping consumers evaluate a brand
  • The top 5 channels and tactics that help reach consumers

 

 

 

 

Stewart Emerson

Director of Marketing, Criteo

 

ON DEMAND:

Part 1: Why Your Loyal Customers Leave & How to Fix It

In our “Why We Buy” study, we asked 1,000 consumers from the US and 1,000 from the UK why they buy what they buy—how they find brands, why they choose them, and what makes them stay loyal. Listen to this on-demand webinar to get the results and learn four big lessons for building lasting customer relationships. Watch Now>

Part 2: Are You Doing Brand Awareness Right?

Criteo ran a survey of 300 marketers, “Why We Buy: Awareness in the Age of the Connected Consumer,” to find out exactly how marketers think about brand awareness today. We discovered their favorite channels, strategies, and the biggest challenges. Watch Now>