{"id":17264,"date":"2022-06-28T03:23:44","date_gmt":"2022-06-28T03:23:44","guid":{"rendered":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/"},"modified":"2024-10-09T09:54:16","modified_gmt":"2024-10-09T09:54:16","slug":"retail-media","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/","title":{"rendered":"Retail Media"},"featured_media":0,"template":"","class_list":{"0":"post-17264","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-r","6":"criteo-solution-retail-media","7":"criteo-platform-commerce-max","8":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"abbr":"","term_description":"<p>Una disciplina que incluye la compra y venta de publicidad en los sitios web y las aplicaciones de retailers. El formato de anuncio m\u00e1s habitual es el de producto patrocinado, que suele mostrarse en los resultados de b\u00fasqueda, en la categor\u00eda y\/o en las p\u00e1ginas de detalles del producto.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<h4><strong>\u00bfQu\u00e9 es el Retail Media?<\/strong><\/h4>\n<p>Cuando hablamos de Retail Media, nos referimos a los anuncios presentados en el sitio web de ecommerce o App de un retailer por una marca para influir en el cliente en el punto de compra.<\/p>\n<p>El Retail Media permite a las marcas aumentar su visibilidad en el \u201cespacio digital\u201d, de forma similar a lo que ocurre con las cabeceras de g\u00f3ndola o los elementos especiales de los pasillos de las tiendas f\u00edsicas.<\/p>\n<h4><strong>\u00bfQu\u00e9 aspecto tienen los anuncios de Retail Media y d\u00f3nde se muestran?<\/strong><\/h4>\n<p>Los anuncios de Retail Media pueden ser anuncios nativos o <a href=\"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/display-advertising\/\"><strong>anuncios de display<\/strong><\/a>. Los anuncios nativos se integran perfectamente en los resultados de b\u00fasqueda, parecen un producto m\u00e1s de la lista, pero tienen una peque\u00f1a etiqueta de \u201cpatrocinado\u201d en la parte inferior o superior del anuncio. Los anuncios de display presentan una creatividad m\u00e1s impactante, combinando los mensajes de la marca con caracter\u00edsticas din\u00e1micas y espec\u00edficas comerciales, como los precios en tiempo real.<\/p>\n<p>Los anuncios Retail Media pueden mostrarse en la p\u00e1gina de inicio, en la p\u00e1gina de categor\u00edas, en la p\u00e1gina de resultados de b\u00fasqueda o en la p\u00e1gina de detalles de los productos para llegar a los consumidores en las distintas etapas de su proceso de compra. Algunas soluciones de Retail Media tambi\u00e9n permiten a las marcas hacer retargeting entre la audiencia de los retailers mientras navegan por el internet abierto.<\/p>\n<p>Este es un ejemplo de anuncio nativo en los resultados de b\u00fasqueda:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16127,"id":16127,"title":"Screen-Shot-2021-02-22-at-3.15.41-PM","filename":"Screen-Shot-2021-02-22-at-3.15.41-PM.png","filesize":68577,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM.png","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/screen-shot-2021-02-22-at-3-15-41-pm\/","alt":"","author":"55","description":"","caption":"","name":"screen-shot-2021-02-22-at-3-15-41-pm","status":"inherit","uploaded_to":17264,"date":"2022-06-28 03:05:13","modified":"2022-11-04 14:45:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":1233,"height":617,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-768x384.png","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-1024x512.png","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM.png","1536x1536-width":1233,"1536x1536-height":617,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM.png","2048x2048-width":1233,"2048x2048-height":617,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-630x315.png","success-story-width":630,"success-story-height":315,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p>Este es un ejemplo de anuncio de display en los resultados de b\u00fasqueda:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16144,"id":16144,"title":"Screen-Shot-2021-02-22-at-3.18.50-PM","filename":"Screen-Shot-2021-02-22-at-3.18.50-PM.png","filesize":71198,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/screen-shot-2021-02-22-at-3-18-50-pm\/","alt":"","author":"55","description":"","caption":"","name":"screen-shot-2021-02-22-at-3-18-50-pm","status":"inherit","uploaded_to":17264,"date":"2022-06-28 03:05:16","modified":"2022-11-04 14:45:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":1235,"height":615,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-300x149.png","medium-width":300,"medium-height":149,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-768x382.png","medium_large-width":640,"medium_large-height":318,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-1024x510.png","large-width":640,"large-height":319,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","1536x1536-width":1235,"1536x1536-height":615,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","2048x2048-width":1235,"2048x2048-height":615,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-630x314.png","success-story-width":630,"success-story-height":314,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p><strong>\u00a0<\/strong>A continuaci\u00f3n te presentamos un ejemplo de un anuncio de display en la p\u00e1gina de inicio:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16168,"id":16168,"title":"retail-media-display-ad-home-page","filename":"retail-media-display-ad-home-page.png","filesize":106615,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/retail-media-display-ad-home-page\/","alt":"","author":"55","description":"","caption":"","name":"retail-media-display-ad-home-page","status":"inherit","uploaded_to":17264,"date":"2022-06-28 03:05:19","modified":"2022-11-04 14:45:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":714,"height":447,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-300x188.png","medium-width":300,"medium-height":188,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","medium_large-width":640,"medium_large-height":401,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","large-width":640,"large-height":401,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","1536x1536-width":714,"1536x1536-height":447,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","2048x2048-width":714,"2048x2048-height":447,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-630x394.png","success-story-width":630,"success-story-height":394,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p>Este es el aspecto de un anuncio de Retail Media fuera del sitio. Se trata de hacer retargeting a alguien que visit\u00f3 el retailer, mir\u00f3 las sartenes y luego abandon\u00f3 el sitio web para ir a otro:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16192,"id":16192,"title":"retail-media-ad-example-offsite","filename":"retail-media-ad-example-offsite.png","filesize":35535,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/retail-media-ad-example-offsite\/","alt":"","author":"55","description":"","caption":"","name":"retail-media-ad-example-offsite","status":"inherit","uploaded_to":17264,"date":"2022-06-28 03:05:22","modified":"2022-11-04 14:45:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":756,"height":381,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-300x151.png","medium-width":300,"medium-height":151,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","medium_large-width":640,"medium_large-height":323,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","large-width":640,"large-height":323,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","1536x1536-width":756,"1536x1536-height":381,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","2048x2048-width":756,"2048x2048-height":381,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-630x318.png","success-story-width":630,"success-story-height":318,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h4><strong>\u00bfQu\u00e9 es el ecosistema de Retail Media?<\/strong><\/h4>\n<p>Al igual que en la naturaleza, donde diferentes entidades deben trabajar juntas para mantener el equilibrio, el \u00e9xito del Retail Media requiere la colaboraci\u00f3n entre sus participantes. Su <a href=\"https:\/\/www.criteo.com\/es\/blog\/el-ecosistema-de-commerce-media-explicado\/\"><strong>ecosistema<\/strong><\/a>\u00a0incluye:<\/p>\n<p><strong>Marcas<\/strong>: Act\u00faan como la Demanda del ecosistema.\u00a0Ejemplos de ello son P&amp;G, Levis, Honest Company, L \u2019Oreal, Estee Lauder.<\/p>\n<p><strong>Retailers:\u00a0<\/strong>Act\u00faan como la Oferta del ecosistema. Ejemplos de ello podr\u00edan ser retailers como Target, Best Buy, Shipt, Costco y Ulta.<\/p>\n<p><strong>Agencias:<\/strong>\u00a0La otra parte del Demand Side, como representante de los clientes de su marca.\u00a0Ejemplos de ello son Wavemaker, Publicis, Group M.<\/p>\n<p><strong>Consumidores:<\/strong>\u00a0Por qu\u00e9 todo esto importa. Las expectativas de los consumidores en cuanto a una experiencia personalizada moldean la tecnolog\u00eda y la oferta del Retail Media. Tanto los retailers como las marcas trabajan juntos para asegurarse de que los anuncios sean relevantes y se preserve la experiencia de compra.<\/p>\n<h4><strong>\u00bfCu\u00e1les son las ventajas del Retail Media?<\/strong><\/h4>\n<p>Cada agente del ecosistema se beneficia de diferente manera del Retail Media:<\/p>\n<p>Beneficios del\u00a0<a href=\"https:\/\/www.criteo.com\/es\/products\/retail-media-for-brands\/\"><strong>Retail Media para marcas\/ agencias<\/strong><\/a>:<\/p>\n<ul>\n<li>Llegar a los compradores justo en el punto de venta digital con campa\u00f1as medibles que pueden vincularse a las ventas online y en tienda f\u00edsica a nivel de SKU<\/li>\n<li>Garantizar la visibilidad de los productos en el espacio digital y mantener el valor de la marca<\/li>\n<li>Ejecutar campa\u00f1as utilizando los\u00a0<a href=\"https:\/\/www.criteo.com\/es\/blog\/diferentes-tipos-de-datos-datos-de-primeros-vs-datos-de-terceros\/\"><strong>datos propios de los retailers<\/strong><\/a> que no dependen de cookies de terceros<\/li>\n<li>Realizar campa\u00f1as en\u00a0<a href=\"https:\/\/www.criteo.com\/es\/blog\/6-reasons-commerce-media-is-on-the-rise\/\"><strong>entornos seguros para la marca<\/strong><\/a><\/li>\n<li>Para las agencias, una plataforma de Retail Media como la de Criteo agiliza la compra de medios ofreci\u00e9ndoles un lugar donde pueden comprar anuncios y gestionar campa\u00f1as en varios retailers<\/li>\n<\/ul>\n<p>Beneficios del\u00a0<a href=\"https:\/\/www.criteo.com\/es\/products\/retail-media-for-retailers\/\"><strong>Retail Media para Retailers<\/strong><\/a>:<\/p>\n<ul>\n<li>Incorporar una nueva fuente de ingresos ofreciendo formatos publicitarios de inventario nuevos y \u00fanicos que no se limitan \u00fanicamente a dar respuesta a las necesidades de marketing de los compradores<\/li>\n<li>Vender directamente a marcas y controlar qui\u00e9n tiene acceso al inventario y a los datos<\/li>\n<li>Disfrutar del control necesario para garantizar que los anuncios ofrezcan una experiencia positiva al comprador<\/li>\n<\/ul>\n<h4><strong>La Criteo Retail Media Platform<\/strong><\/h4>\n<p>Nuestra tecnolog\u00eda ha sido expresamente dise\u00f1ada para mejorar la colaboraci\u00f3n entre retailers y marcas y as\u00ed generar m\u00e1s ventas de productos y m\u00e1s valor para todos. Si eres un retailer y quieres aumentar tus ingresos procedentes de la publicidad o eres una marca y quieres lograr una mayor visibilidad para tus productos y aumentar as\u00ed tus ventas, nuestra\u00a0<a href=\"https:\/\/www.criteo.com\/es\/technology\/retail-media-platform\/\"><strong>Retail Media Platform<\/strong><\/a>\u00a0tiene todas las herramientas que necesitas para triunfar.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<h4><strong>\u00bfQu\u00e9 es el Retail Media?<\/strong><\/h4>\n<p>Cuando hablamos de Retail Media, nos referimos a los anuncios presentados en el sitio web de ecommerce o App de un retailer por una marca para influir en el cliente en el punto de compra.<\/p>\n<p>El Retail Media permite a las marcas aumentar su visibilidad en el \u201cespacio digital\u201d, de forma similar a lo que ocurre con las cabeceras de g\u00f3ndola o los elementos especiales de los pasillos de las tiendas f\u00edsicas.<\/p>\n<h4><strong>\u00bfQu\u00e9 aspecto tienen los anuncios de Retail Media y d\u00f3nde se muestran?<\/strong><\/h4>\n<p>Los anuncios de Retail Media pueden ser anuncios nativos o <a href=\"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/display-advertising\/\"><strong>anuncios de display<\/strong><\/a>. Los anuncios nativos se integran perfectamente en los resultados de b\u00fasqueda, parecen un producto m\u00e1s de la lista, pero tienen una peque\u00f1a etiqueta de \u201cpatrocinado\u201d en la parte inferior o superior del anuncio. Los anuncios de display presentan una creatividad m\u00e1s impactante, combinando los mensajes de la marca con caracter\u00edsticas din\u00e1micas y espec\u00edficas comerciales, como los precios en tiempo real.<\/p>\n<p>Los anuncios Retail Media pueden mostrarse en la p\u00e1gina de inicio, en la p\u00e1gina de categor\u00edas, en la p\u00e1gina de resultados de b\u00fasqueda o en la p\u00e1gina de detalles de los productos para llegar a los consumidores en las distintas etapas de su proceso de compra. Algunas soluciones de Retail Media tambi\u00e9n permiten a las marcas hacer retargeting entre la audiencia de los retailers mientras navegan por el internet abierto.<\/p>\n<p>Este es un ejemplo de anuncio nativo en los resultados de b\u00fasqueda:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16127,"id":16127,"title":"Screen-Shot-2021-02-22-at-3.15.41-PM","filename":"Screen-Shot-2021-02-22-at-3.15.41-PM.png","filesize":68577,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM.png","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/screen-shot-2021-02-22-at-3-15-41-pm\/","alt":"","author":"55","description":"","caption":"","name":"screen-shot-2021-02-22-at-3-15-41-pm","status":"inherit","uploaded_to":17264,"date":"2022-06-28 03:05:13","modified":"2022-11-04 14:45:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":1233,"height":617,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-768x384.png","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-1024x512.png","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM.png","1536x1536-width":1233,"1536x1536-height":617,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM.png","2048x2048-width":1233,"2048x2048-height":617,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-630x315.png","success-story-width":630,"success-story-height":315,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.15.41-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p>Este es un ejemplo de anuncio de display en los resultados de b\u00fasqueda:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16144,"id":16144,"title":"Screen-Shot-2021-02-22-at-3.18.50-PM","filename":"Screen-Shot-2021-02-22-at-3.18.50-PM.png","filesize":71198,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/screen-shot-2021-02-22-at-3-18-50-pm\/","alt":"","author":"55","description":"","caption":"","name":"screen-shot-2021-02-22-at-3-18-50-pm","status":"inherit","uploaded_to":17264,"date":"2022-06-28 03:05:16","modified":"2022-11-04 14:45:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":1235,"height":615,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-300x149.png","medium-width":300,"medium-height":149,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-768x382.png","medium_large-width":640,"medium_large-height":318,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-1024x510.png","large-width":640,"large-height":319,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","1536x1536-width":1235,"1536x1536-height":615,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM.png","2048x2048-width":1235,"2048x2048-height":615,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-630x314.png","success-story-width":630,"success-story-height":314,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/Screen-Shot-2021-02-22-at-3.18.50-PM-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p><strong>\u00a0<\/strong>A continuaci\u00f3n te presentamos un ejemplo de un anuncio de display en la p\u00e1gina de inicio:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16168,"id":16168,"title":"retail-media-display-ad-home-page","filename":"retail-media-display-ad-home-page.png","filesize":106615,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/retail-media-display-ad-home-page\/","alt":"","author":"55","description":"","caption":"","name":"retail-media-display-ad-home-page","status":"inherit","uploaded_to":17264,"date":"2022-06-28 03:05:19","modified":"2022-11-04 14:45:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":714,"height":447,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-300x188.png","medium-width":300,"medium-height":188,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","medium_large-width":640,"medium_large-height":401,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","large-width":640,"large-height":401,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","1536x1536-width":714,"1536x1536-height":447,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page.png","2048x2048-width":714,"2048x2048-height":447,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-630x394.png","success-story-width":630,"success-story-height":394,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-display-ad-home-page-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<p>Este es el aspecto de un anuncio de Retail Media fuera del sitio. Se trata de hacer retargeting a alguien que visit\u00f3 el retailer, mir\u00f3 las sartenes y luego abandon\u00f3 el sitio web para ir a otro:<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16192,"id":16192,"title":"retail-media-ad-example-offsite","filename":"retail-media-ad-example-offsite.png","filesize":35535,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","link":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/retail-media-ad-example-offsite\/","alt":"","author":"55","description":"","caption":"","name":"retail-media-ad-example-offsite","status":"inherit","uploaded_to":17264,"date":"2022-06-28 03:05:22","modified":"2022-11-04 14:45:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":756,"height":381,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-300x151.png","medium-width":300,"medium-height":151,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","medium_large-width":640,"medium_large-height":323,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","large-width":640,"large-height":323,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","1536x1536-width":756,"1536x1536-height":381,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite.png","2048x2048-width":756,"2048x2048-height":381,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-630x318.png","success-story-width":630,"success-story-height":318,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2022\/06\/retail-media-ad-example-offsite-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h4><strong>\u00bfQu\u00e9 es el ecosistema de Retail Media?<\/strong><\/h4>\n<p>Al igual que en la naturaleza, donde diferentes entidades deben trabajar juntas para mantener el equilibrio, el \u00e9xito del Retail Media requiere la colaboraci\u00f3n entre sus participantes. Su <a href=\"https:\/\/www.criteo.com\/es\/blog\/el-ecosistema-de-commerce-media-explicado\/\"><strong>ecosistema<\/strong><\/a>\u00a0incluye:<\/p>\n<p><strong>Marcas<\/strong>: Act\u00faan como la Demanda del ecosistema.\u00a0Ejemplos de ello son P&amp;G, Levis, Honest Company, L \u2019Oreal, Estee Lauder.<\/p>\n<p><strong>Retailers:\u00a0<\/strong>Act\u00faan como la Oferta del ecosistema. Ejemplos de ello podr\u00edan ser retailers como Target, Best Buy, Shipt, Costco y Ulta.<\/p>\n<p><strong>Agencias:<\/strong>\u00a0La otra parte del Demand Side, como representante de los clientes de su marca.\u00a0Ejemplos de ello son Wavemaker, Publicis, Group M.<\/p>\n<p><strong>Consumidores:<\/strong>\u00a0Por qu\u00e9 todo esto importa. Las expectativas de los consumidores en cuanto a una experiencia personalizada moldean la tecnolog\u00eda y la oferta del Retail Media. Tanto los retailers como las marcas trabajan juntos para asegurarse de que los anuncios sean relevantes y se preserve la experiencia de compra.<\/p>\n<h4><strong>\u00bfCu\u00e1les son las ventajas del Retail Media?<\/strong><\/h4>\n<p>Cada agente del ecosistema se beneficia de diferente manera del Retail Media:<\/p>\n<p>Beneficios del\u00a0<a href=\"https:\/\/www.criteo.com\/es\/products\/retail-media-for-brands\/\"><strong>Retail Media para marcas\/ agencias<\/strong><\/a>:<\/p>\n<ul>\n<li>Llegar a los compradores justo en el punto de venta digital con campa\u00f1as medibles que pueden vincularse a las ventas online y en tienda f\u00edsica a nivel de SKU<\/li>\n<li>Garantizar la visibilidad de los productos en el espacio digital y mantener el valor de la marca<\/li>\n<li>Ejecutar campa\u00f1as utilizando los\u00a0<a href=\"https:\/\/www.criteo.com\/es\/blog\/diferentes-tipos-de-datos-datos-de-primeros-vs-datos-de-terceros\/\"><strong>datos propios de los retailers<\/strong><\/a> que no dependen de cookies de terceros<\/li>\n<li>Realizar campa\u00f1as en\u00a0<a href=\"https:\/\/www.criteo.com\/es\/blog\/6-reasons-commerce-media-is-on-the-rise\/\"><strong>entornos seguros para la marca<\/strong><\/a><\/li>\n<li>Para las agencias, una plataforma de Retail Media como la de Criteo agiliza la compra de medios ofreci\u00e9ndoles un lugar donde pueden comprar anuncios y gestionar campa\u00f1as en varios retailers<\/li>\n<\/ul>\n<p>Beneficios del\u00a0<a href=\"https:\/\/www.criteo.com\/es\/products\/retail-media-for-retailers\/\"><strong>Retail Media para Retailers<\/strong><\/a>:<\/p>\n<ul>\n<li>Incorporar una nueva fuente de ingresos ofreciendo formatos publicitarios de inventario nuevos y \u00fanicos que no se limitan \u00fanicamente a dar respuesta a las necesidades de marketing de los compradores<\/li>\n<li>Vender directamente a marcas y controlar qui\u00e9n tiene acceso al inventario y a los datos<\/li>\n<li>Disfrutar del control necesario para garantizar que los anuncios ofrezcan una experiencia positiva al comprador<\/li>\n<\/ul>\n<h4><strong>La Criteo Retail Media Platform<\/strong><\/h4>\n<p>Nuestra tecnolog\u00eda ha sido expresamente dise\u00f1ada para mejorar la colaboraci\u00f3n entre retailers y marcas y as\u00ed generar m\u00e1s ventas de productos y m\u00e1s valor para todos. Si eres un retailer y quieres aumentar tus ingresos procedentes de la publicidad o eres una marca y quieres lograr una mayor visibilidad para tus productos y aumentar as\u00ed tus ventas, nuestra\u00a0<a href=\"https:\/\/www.criteo.com\/es\/technology\/retail-media-platform\/\"><strong>Retail Media Platform<\/strong><\/a>\u00a0tiene todas las herramientas que necesitas para triunfar.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n"}]},"anchor":"retail-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el Retail Media?<\/title>\n<meta name=\"description\" content=\"Retail Media es la estrategia de anunciarse en webs de retailers para promover la visibilidad de las marcas en la &quot;estanter\u00eda digital&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Retail Media?\" \/>\n<meta property=\"og:description\" content=\"Retail Media es la estrategia de anunciarse en webs de retailers para promover la visibilidad de las marcas en la &quot;estanter\u00eda digital&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/\" \/>\n<meta property=\"og:site_name\" content=\"ES - Criteo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T09:54:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/\",\n\t            \"url\": \"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/\",\n\t            \"name\": \"\u00bfQu\u00e9 es el Retail Media?\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/es\/#website\"\n\t            },\n\t            \"datePublished\": \"2022-06-28T03:23:44+00:00\",\n\t            \"dateModified\": \"2024-10-09T09:54:16+00:00\",\n\t            \"description\": \"Retail Media es la estrategia de anunciarse en webs de retailers para promover la visibilidad de las marcas en la \\\"estanter\u00eda digital\\\"\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"es-ES\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/es\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Glossary\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Retail Media\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/es\/#website\",\n\t            \"url\": \"https:\/\/www.criteo.com\/es\/\",\n\t            \"name\": \"ES - Criteo\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/es\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.criteo.com\/es\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"es-ES\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/es\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/es\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"es-ES\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/es\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/es\/#\/schema\/logo\/image\/\"\n\t            }\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el Retail Media?","description":"Retail Media es la estrategia de anunciarse en webs de retailers para promover la visibilidad de las marcas en la \"estanter\u00eda digital\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el Retail Media?","og_description":"Retail Media es la estrategia de anunciarse en webs de retailers para promover la visibilidad de las marcas en la \"estanter\u00eda digital\"","og_url":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/","og_site_name":"ES - Criteo","article_modified_time":"2024-10-09T09:54:16+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/","url":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/","name":"\u00bfQu\u00e9 es el Retail Media?","isPartOf":{"@id":"https:\/\/www.criteo.com\/es\/#website"},"datePublished":"2022-06-28T03:23:44+00:00","dateModified":"2024-10-09T09:54:16+00:00","description":"Retail Media es la estrategia de anunciarse en webs de retailers para promover la visibilidad de las marcas en la \"estanter\u00eda digital\"","breadcrumb":{"@id":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/retail-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/es\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.criteo.com\/es\/digital-advertising-glossary\/"},{"@type":"ListItem","position":3,"name":"Retail Media"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/es\/#website","url":"https:\/\/www.criteo.com\/es\/","name":"ES - Criteo","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/es\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.criteo.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/es\/wp-json\/wp\/v2\/glossary\/17264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/es\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.criteo.com\/es\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":3,"href":"https:\/\/www.criteo.com\/es\/wp-json\/wp\/v2\/glossary\/17264\/revisions"}],"predecessor-version":[{"id":18079,"href":"https:\/\/www.criteo.com\/es\/wp-json\/wp\/v2\/glossary\/17264\/revisions\/18079"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/es\/wp-json\/wp\/v2\/media?parent=17264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}