{"id":20550,"date":"2025-12-12T11:23:20","date_gmt":"2025-12-12T16:23:20","guid":{"rendered":"https:\/\/www.criteo.com\/?page_id=415892"},"modified":"2026-05-07T10:41:43","modified_gmt":"2026-05-07T08:41:43","slug":"trust-center","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/es\/trust-center\/","title":{"rendered":"Trust Center"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":167,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[593],"class_list":["post-20550","page","type-page","status-publish"],"acf":{"track_page_in_segment":false,"segment_page_name":"","additional_code":"","use_transparent_header":true,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","layouts":[{"acf_fc_layout":"customer_segments_hero_2025","customer_segments_hero_2025":{"caption":"CENTRO DE CONFIANZA","title_subtitle":"

Conf\u00eda en cada conexi\u00f3n<\/h1>\n

Descubre c\u00f3mo generamos confianza a trav\u00e9s de la integridad y los m\u00e1s altos est\u00e1ndares en \u00e9tica, privacidad, seguridad y protecci\u00f3n.<\/p>\n

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Confianza y seguridad de la publicidad<\/h5>\n

Garantizamos un ecosistema publicitario seguro y de confianza a trav\u00e9s de nuestras rigurosas medidas de protecci\u00f3n para marcas, consumidores y propietarios de medios, IA avanzada y s\u00f3lidas asociaciones a nivel mundial. Invertimos continuamente para proteger los intereses de nuestros clientes y fomentar una interacci\u00f3n segura y significativa a escala.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"M\u00e1s informaci\u00f3n","link_internal":"","link_media":false,"link_external":"https:\/\/www.criteo.com\/es\/trust-center\/ad-trust-and-safety\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Privacidad<\/h5>\n

Creemos que dar prioridad a la privacidad beneficia a nuestros clientes, socios y a los usuarios a los que sirven. Adem\u00e1s de cumplir con las leyes y regulaciones aplicables en los pa\u00edses donde operamos, incluido el Reglamento General de Protecci\u00f3n de Datos (RGPD) y la Ley de Privacidad del Consumidor de California (CCPA), adoptamos los est\u00e1ndares y las mejores pr\u00e1cticas del sector para proteger la privacidad del usuario.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"M\u00e1s informaci\u00f3n","link_internal":"","link_media":false,"link_external":"https:\/\/www.criteo.com\/es\/trust-center\/privacy-commitment\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Seguridad<\/h5>\n

Utilizamos tecnolog\u00edas y procesos l\u00edderes en el sector para proteger los datos de los usuarios frente a accesos no autorizados, p\u00e9rdidas o usos indebidos. Nuestro equipo de seguridad supervisa y mejora constantemente nuestras medidas de seguridad para adelantarnos a las posibles amenazas, garantizando que los datos de clientes, socios y usuarios permanezcan seguros, y que nuestros sistemas sigan siendo resilientes.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"M\u00e1s informaci\u00f3n","link_internal":"","link_media":false,"link_external":"https:\/\/www.criteo.com\/es\/trust-center\/security\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Integridad empresarial<\/h5>\n

La integridad gu\u00eda nuestra forma de hacer negocios cada d\u00eda. Nos comprometemos a llevar a cabo nuestras operaciones de forma \u00e9tica, transparente y de conformidad con todas las leyes y reglamentos aplicables. Actuando con honestidad y responsabilidad, pretendemos reforzar la confianza que nuestros clientes, socios y empleados tienen depositada en nosotros.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"M\u00e1s informaci\u00f3n","link_internal":"https:\/\/www.criteo.com\/es\/platform\/commerce-yield\/","link_media":false,"link_external":"https:\/\/www.criteo.com\/es\/trust-center\/business-integrity\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":["Open in a new tab"],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"light_blue","subtitle":"

Comit\u00e9 de \u00e9tica de productos<\/h4>\n

Nuestro Comit\u00e9 de \u00e9tica de productos (PEC) garantiza que nuestros productos publicitarios basados en IA se desarrollen y operen con imparcialidad, transparencia y responsabilidad. Compuesto por expertos de los equipos de Producto, I+D, Legal y Comercial, el PEC ayuda a mantener los est\u00e1ndares \u00e9ticos de Criteo mediante el dise\u00f1o y la innovaci\u00f3n de los productos.<\/p>\n","link":{"title":"M\u00e1s informaci\u00f3n","url":"https:\/\/www.criteo.com\/trust-center\/product-ethics\/","target":""}}},{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"RECURSOS ADICIONALES","caption_is_page_title":false,"title":"M\u00e1s informaci\u00f3n","title_size":"h4","description":"

Accede a nuestros documentos de gobernanza, conoce nuestras certificaciones y mucho m\u00e1s.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"ACTUALIZACIONES","title":"Certificaciones TAG","description":"Criteo ampl\u00eda sus certificaciones TAG, garantizando una publicidad digital m\u00e1s segura","link":{"title":"Leer m\u00e1s","url":"https:\/\/www.criteo.com\/blog\/criteo-expands-its-tag-certifications\/","target":""}},{"type":"RECURSO","title":"Directrices publicitarias de Criteo","description":"Para garantizar un ecosistema publicitario digno de confianza, Criteo exige a todos sus socios publicitarios que mantengan altos est\u00e1ndares \u00e9ticos.","link":{"title":"M\u00e1s informaci\u00f3n","url":"https:\/\/www.criteo.com\/es\/advertising-guidelines\/","target":""}},{"type":"GOBERNANZA","title":"Gobernanza y c\u00f3digo de conducta","description":"Las pol\u00edticas y directrices que siguen nuestro consejo y nuestra empresa.","link":{"title":"Descargar","url":"https:\/\/criteo.investorroom.com\/download\/Criteo+Code+of+Business+Conduct+and+Ethics_Branding+version+29+July+2022.pdf","target":"_blank"}}],"additional_note":"","additional_link":""}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Preguntas frecuentes","title":"\u00bfTienes preguntas? Nosotros tenemos las respuestas.","faqs":[{"faq_title":"\u00bfC\u00f3mo garantiza Criteo la privacidad de los datos?","faq_content":"

Criteo utiliza principios de “Privacy by Design”, seudonimizaci\u00f3n de datos y proporciona a los consumidores el control sobre sus datos mediante opciones de opt-out y medidas de transparencia.<\/p>\n"},{"faq_title":"\u00bfCu\u00e1les son las principales pr\u00e1cticas de Criteo en materia de privacidad?","faq_content":"

Criteo no recopila informaci\u00f3n de identificaci\u00f3n personal (PII), utiliza identificadores hash, respeta los opt-outs voluntarios de los usuarios y cumple con las normativas de protecci\u00f3n de datos como el RGPD y la CCPA.<\/p>\n"},{"faq_title":"\u00bfCumple Criteo la legislaci\u00f3n mundial sobre protecci\u00f3n de datos?","faq_content":"

S\u00ed, Criteo cumple con normativas como el RGPD (UE), la CCPA (California) y otras leyes regionales de privacidad de datos, y colabora estrechamente con organismos reguladores y equipos legales para mantenerse al d\u00eda.<\/p>\n"},{"faq_title":"\u00bfQu\u00e9 opciones tienen los usuarios para controlar sus datos con Criteo?","faq_content":"

Los usuarios pueden darse de baja de la publicidad de Criteo, acceder a la configuraci\u00f3n de privacidad y saber c\u00f3mo se utilizan sus datos a trav\u00e9s de portales transparentes de derechos del consumidor.<\/p>\n"},{"faq_title":"\u00bfC\u00f3mo apoya Criteo la transparencia?","faq_content":"

Criteo ofrece documentaci\u00f3n clara, recursos para el consumidor y puntos de contacto directos para garantizar que los usuarios y los socios comprenden sus pr\u00e1cticas en materia de datos.<\/p>\n"}]}}],"remove_header":false,"remove_footer":false,"add_password_protected_layout":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"enable_slide-in":false},"yoast_head":"\nTrust Center | ES - Criteo<\/title>\n<meta name=\"description\" content=\"Nuestras pr\u00e1cticas en materia de \u00e9tica, privacidad, seguridad e integridad empresarial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/es\/trust-center\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trust Center | ES - Criteo\" \/>\n<meta property=\"og:description\" content=\"Nuestras pr\u00e1cticas en materia de \u00e9tica, privacidad, seguridad e integridad empresarial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/es\/trust-center\/\" \/>\n<meta property=\"og:site_name\" content=\"ES - 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