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\u00bfPor qu\u00e9 retail media para las marcas?<\/h6>\n

Mejora tu visibilidad en el entorno retail digital para atraer nuevos clientes y aumentar tus ventas. Impacta a los compradores con anuncios relevantes en el digital shelf, webs y apps de retailers y ampl\u00eda tu alcance en la open web con campa\u00f1as offsite.<\/p>\n","bulletts":[{"bullet":"Pon en marcha campa\u00f1as de retail media a trav\u00e9s de nuestra plataforma para anunciantes."}],"stats":false,"cta_button":{"type":"external","text":"M\u00e1s informaci\u00f3n","link_internal":"","link_media":false,"link_external":"https:\/\/www.criteo.com\/es\/platform\/commerce-max\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

\u00bfPor qu\u00e9 retail media para retailers?<\/h6>\n

Obt\u00e9n nuevos ingresos monetizando tus audiencias y canales digitales. No te quedes en las acciones comerciales tradicionales y ofrece a las marcas ubicaciones publicitarias espec\u00edficas que potencien su rentabilidad, mejoren la experiencia del comprador y aumenten la inversi\u00f3n a largo plazo.<\/p>\n","bulletts":[{"bullet":"Inicia o ampl\u00eda tu programa de retail media con nuestra plataforma para retailers."}],"stats":false,"cta_button":{"type":"external","text":"M\u00e1s informaci\u00f3n","link_internal":"https:\/\/www.criteo.com\/es\/platform\/commerce-yield\/","link_media":false,"link_external":"https:\/\/www.criteo.com\/es\/platform\/commerce-yield\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},"2":{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"La recompensa: una propuesta win-win para marcas y retailers","subtitle":"El retail media aporta grandes beneficios a todo el ecosistema.","add_labels":false,"info_boxes":[{"label":"","title":"Atrae a consumidores a trav\u00e9s de los diferentes canales","description":"Al aprovechar el inventario premium de los retailers y su first-party data, los anunciantes pueden llegar a los consumidores sea donde sea que compren, logrando que su marca est\u00e9 siempre presente.","optional_link":""},{"label":"","title":"Conecta con los compradores en el momento de compra","description":"Atrae a los compradores con alta intenci\u00f3n de compra cuando est\u00e1n realmente con ganas de comprar. Logra influir en los momentos realmente decisivos.","optional_link":""},{"label":"","title":"Haz crecer tu negocio","description":"Tanto si eres un retailer como una marca, el retail media te abre las puertas a nuevas oportunidades de ingresos e impulsa un crecimiento de las ventas medible.","optional_link":""},{"label":"","title":"Publicidad basada en datos propios","description":"Benef\u00edciate del potencial del first-party data de los retailers para conseguir una segmentaci\u00f3n precisa, conexiones m\u00e1s fuertes con los compradores y resultados medibles.","optional_link":""}]}},"3":{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"CARACTER\u00cdSTICAS","title":"Criteo: La soluci\u00f3n para clientes m\u00e1s felices <\/i> y resultados m\u00e1s s\u00f3lidos<\/i>","bento_boxes":[{"button_label":"Features","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Anuncios m\u00e1s inteligentes, impulsados por IA<\/h6>\n

Mejora la experiencia de compra e impulsa el crecimiento con publicidad basada en IA y en first-party data. Nuestros avanzados motores de relevancia y rendimiento ofrecen precisi\u00f3n y resultados tanto para retailers como para marcas.<\/p>\n","columns":"4","image":{"ID":20593,"id":20593,"title":"RM_Smarter Ads Img","filename":"RM_Smarter-Ads-Img.svg","filesize":48547,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","link":"https:\/\/www.criteo.com\/es\/solutions\/retail-media\/rm_smarter-ads-img\/","alt":"","author":"195","description":"","caption":"","name":"rm_smarter-ads-img","status":"inherit","uploaded_to":20590,"date":"2026-04-10 10:54:53","modified":"2026-04-10 11:18:13","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Smarter-Ads-Img.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Medici\u00f3n e informes closed-loop<\/h6>\n

Obt\u00e9n una visi\u00f3n global de los resultados que ofrecen tus campa\u00f1as de publicidad. Nuestra medici\u00f3n closed-loop y nuestros informes en tiempo real revelan el impacto en las ventas hasta a nivel de SKU, con insights detallados sobre tendencias de compra para realizar inversiones m\u00e1s inteligentes.<\/p>\n","columns":"8","image":{"ID":20594,"id":20594,"title":"RM_Closed Loop Img","filename":"RM_Closed-Loop-Img-1.svg","filesize":242813,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","link":"https:\/\/www.criteo.com\/es\/solutions\/retail-media\/rm_closed-loop-img\/","alt":"","author":"195","description":"","caption":"","name":"rm_closed-loop-img","status":"inherit","uploaded_to":20590,"date":"2026-04-10 10:54:53","modified":"2026-04-10 11:18:13","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_Closed-Loop-Img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Creatividades que atraen y convierten<\/h6>\n

Ofrece experiencias publicitarias atractivas en display y v\u00eddeo. Personaliza tus creatividades para cada comprador, tanto si navega en el entorno de un retailer como si est\u00e1 en la open web.<\/p>\n","columns":"8","image":{"ID":20595,"id":20595,"title":"RM_creative that attracts Img","filename":"RM_creative-that-attracts-Img-1.svg","filesize":33038,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","link":"https:\/\/www.criteo.com\/es\/solutions\/retail-media\/rm_creative-that-attracts-img\/","alt":"","author":"195","description":"","caption":"","name":"rm_creative-that-attracts-img","status":"inherit","uploaded_to":20590,"date":"2026-04-10 10:54:53","modified":"2026-04-10 11:18:13","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/04\/RM_creative-that-attracts-Img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Retail media, a tu manera<\/h6>\n

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Consulta nuestros casos de \u00e9xito de retail media<\/em><\/span><\/span><\/p>\n","description":"

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