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Gu\u00eda de nuestras pr\u00e1cticas de publicidad<\/h1>\n
El Comit\u00e9 de \u00e9tica de productos act\u00faa como un organismo central y multidisciplinar que promueve una cultura de publicidad \u00e9tica, responsable y confiable basada en la IA (Inteligencia Artificial) en todas las actividades de Criteo.<\/div>\n","logos_title":"","logos":false,"hero_right_image":{"ID":20722,"id":20722,"title":"Ethics - Hero","filename":"Ethics-Hero.png","filesize":209351,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero.png","link":"https:\/\/www.criteo.com\/es\/trust-center\/product-ethics\/ethics-hero\/","alt":"","author":"195","description":"","caption":"","name":"ethics-hero","status":"inherit","uploaded_to":20720,"date":"2026-05-08 07:59:23","modified":"2026-05-08 08:12:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":1378,"height":1080,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-300x235.png","medium-width":300,"medium-height":235,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-768x602.png","medium_large-width":640,"medium_large-height":502,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-1024x803.png","large-width":640,"large-height":502,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero.png","1536x1536-width":1378,"1536x1536-height":1080,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero.png","2048x2048-width":1378,"2048x2048-height":1080,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-630x494.png","success-story-width":630,"success-story-height":494,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Hero-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_gradient":"Publishers","cta_button":{"type":"internal","text":"Cont\u00e1ctanos","link_internal":"https:\/\/www.criteo.com\/es\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"additional_buttons":false}},{"acf_fc_layout":"text_and_image_block_2025","text_and_image_block_2025":{"title":"

Nuestros 4 principios gu\u00eda<\/h2>\n

El Comit\u00e9 de \u00e9tica de productos de Criteo sigue 4 principios clave que respaldan nuestro enfoque de la \u00e9tica publicitaria, en l\u00ednea con las recomendaciones establecidas por la\u00a0World Federation of Advertisers<\/a>.<\/p>\n","image":false,"image_mobile":false,"bottom_logos":false,"remove_background_and_borders":true,"attach_to_previous_section":false}},{"acf_fc_layout":"top_tips_2025","top_tips_2025":{"title":"","image":{"ID":20723,"id":20723,"title":"Ethics-Webpage-Image-01 (1)","filename":"Ethics-Webpage-Image-01-1-1.svg","filesize":2186435,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","link":"https:\/\/www.criteo.com\/es\/trust-center\/product-ethics\/ethics-webpage-image-01-1\/","alt":"","author":"195","description":"","caption":"","name":"ethics-webpage-image-01-1","status":"inherit","uploaded_to":20720,"date":"2026-05-08 07:59:27","modified":"2026-05-08 08:12:56","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":297,"height":204,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","thumbnail-width":297,"thumbnail-height":204,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","medium-width":297,"medium-height":204,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","medium_large-width":297,"medium_large-height":204,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","large-width":297,"large-height":204,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","1536x1536-width":297,"1536x1536-height":204,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","2048x2048-width":297,"2048x2048-height":204,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","success-story-width":297,"success-story-height":204,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","profile_24-width":297,"profile_24-height":204,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","profile_48-width":297,"profile_48-height":204,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","profile_96-width":297,"profile_96-height":204,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","profile_150-width":297,"profile_150-height":204,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/Ethics-Webpage-Image-01-1-1.svg","profile_300-width":297,"profile_300-height":204}},"tips":[{"title":"Transparencia","description":"Garantizar que nuestro uso de los datos sea transparente, f\u00e1cil de entender y accesible para todos. Esto abarca los posibles impactos sociales y \u00e9ticos de dicho uso."},{"title":"Respeto","description":"Comprender y respetar los intereses de todas las partes y proteger los derechos humanos mundialmente aceptados (privacidad, dignidad, diversidad, equidad, igualdad, autonom\u00eda y libertad)."},{"title":"Justicia","description":"Supervisar continuamente la equidad en las pr\u00e1cticas publicitarias para evitar que se reproduzcan prejuicios, discriminaci\u00f3n o exclusi\u00f3n."},{"title":"Responsabilidad","description":"Hacer a Criteo, as\u00ed como a nuestros partners y clientes, responsables por su uso de los datos."}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"light_blue","subtitle":"

CENTRO DE CONFIANZA<\/h4>\n

Descubre c\u00f3mo generamos confianza a trav\u00e9s de la integridad y los m\u00e1s altos est\u00e1ndares en \u00e9tica, privacidad, seguridad y protecci\u00f3n<\/p>\n","link":{"title":"M\u00e1s informaci\u00f3n","url":"https:\/\/www.criteo.com\/es\/solutions\/ad-trust-and-safety\/","target":""}}},{"acf_fc_layout":"top_tips_2025","top_tips_2025":{"title":"","image":{"ID":20724,"id":20724,"title":"direct bidder - image 01","filename":"direct-bidder-image-01.svg","filesize":173496,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","link":"https:\/\/www.criteo.com\/es\/trust-center\/product-ethics\/direct-bidder-image-01-2\/","alt":"","author":"195","description":"","caption":"","name":"direct-bidder-image-01-2","status":"inherit","uploaded_to":20720,"date":"2026-05-08 07:59:28","modified":"2026-05-08 08:12:56","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":806,"height":658,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","thumbnail-width":806,"thumbnail-height":658,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","medium-width":806,"medium-height":658,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","medium_large-width":806,"medium_large-height":658,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","large-width":806,"large-height":658,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","1536x1536-width":806,"1536x1536-height":658,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","2048x2048-width":806,"2048x2048-height":658,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","success-story-width":806,"success-story-height":658,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","profile_24-width":806,"profile_24-height":658,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","profile_48-width":806,"profile_48-height":658,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","profile_96-width":806,"profile_96-height":658,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","profile_150-width":806,"profile_150-height":658,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/05\/direct-bidder-image-01.svg","profile_300-width":806,"profile_300-height":658}},"tips":[{"title":"Nuestro enfoque de \u00e9tica de los productos","description":"Como empresa global de Commerce Media que permite a los Profesionales del Marketing y a los propietarios de medios lograr mejores resultados comerciales, Criteo tiene como objetivo integrar un enfoque \u00e9tico en cada etapa del desarrollo de sus productos y de la cadena de suministro.\r\n"},{"title":"Nuestro comit\u00e9 de \u00e9tica de productos","description":"El Comit\u00e9 de \u00e9tica de productos act\u00faa como un organismo central y multidisciplinar que promueve una cultura de publicidad \u00e9tica, responsable y confiable basada en la IA (Inteligencia Artificial) en todas las actividades de Criteo. Gracias al trabajo del Comit\u00e9 de \u00e9tica de productos, nuestro objetivo es luchar contra la desinformaci\u00f3n, a la vez que entender bien los posibles impactos de los sesgos de nuestros algoritmos, e integrar nuestros valores en todas nuestras campa\u00f1as publicitarias. Mediante la implantaci\u00f3n de nuestras normas \u00e9ticas, el Comit\u00e9 de \u00e9tica de productos tambi\u00e9n nos permite garantizar una publicidad de confianza para nuestros clientes y partners. Los miembros del Comit\u00e9 incluyen representantes senior de todos los departamentos de Criteo y se re\u00fanen trimestralmente."}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Nuestro compromiso con un impacto positivo m\u00e1s all\u00e1 de nuestro sector.<\/h2>\n
\n

Nuestra agenda de Responsabilidad social corporativa no queda en papel mojado. Se traduce en acciones reales que garantizan la protecci\u00f3n de nuestros empleados, contribuyen al avance de la sociedad y a las iniciativas medioambientales y que encarnan los valores de nuestra empresa.<\/p>\n<\/div>\n

<\/div>\n","link":{"title":"Leer m\u00e1s","url":"https:\/\/criteo.investorroom.com\/csr-reports","target":"_blank"}}}],"additional_code":"","remove_footer":false,"use_transparent_header":true,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"enable_slide-in":false},"yoast_head":"\nProduct Ethics<\/title>\n<meta name=\"description\" content=\"The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/es\/trust-center\/product-ethics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Ethics\" \/>\n<meta property=\"og:description\" content=\"The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/es\/trust-center\/product-ethics\/\" \/>\n<meta property=\"og:site_name\" content=\"ES - 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