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Descubre recursos dise\u00f1ados para profesionales del marketing con poco tiempo que quieren tener una visi\u00f3n global de nuestras soluciones de audiencias.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"AYUDA","title":"El Centro de ayuda de Criteo","description":"Conoce las \u00faltimas novedades sobre nuestras soluciones y consulta nuestras gu\u00edas y consejos para conseguir los mejores resultados.","link":{"title":"M\u00e1s informaci\u00f3n","url":"https:\/\/www.criteo.com\/es\/help-center\/","target":""}},{"type":"WEBINAR","title":"\u00bfQu\u00e9 incluye una audiencia?","description":"Accede a nuestro webinar a la carta y conoce mejor los datos que hay detr\u00e1s de una Commerce Audience.","link":{"title":"M\u00e1s informaci\u00f3n [en ingl\u00e9s]","url":"https:\/\/experiences.criteo.com\/anatomy-of-commerce-data","target":"_blank"}},{"type":"GU\u00cdA","title":"Commerce Audiences 101","description":"Descarga nuestra gu\u00eda gratuita especializada sobre el qu\u00e9, el porqu\u00e9 y el c\u00f3mo de las Commerce Audiences.","link":{"title":"M\u00e1s informaci\u00f3n [en ingl\u00e9s]","url":"https:\/\/www4.criteo.com\/en\/commerce-audiences\/","target":"_blank"}}],"additional_note":"Encuentra m\u00e1s recursos en nuestro Centro de recursos<\/a>. ","additional_link":""}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Audiencias construidas seg\u00fan la forma en la que compramos hoy en d\u00eda<\/h2>\n

Las mejores campa\u00f1as comienzan con una mejor segmentaci\u00f3n. Te mostraremos por d\u00f3nde empezar.<\/p>\n","link":{"title":"Cont\u00e1ctanos","url":"https:\/\/www.criteo.com\/es\/talk-to-an-expert\/","target":""}}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Preguntas frecuentes","title":"\u00bfTienes alguna pregunta? Nosotros tenemos las respuestas.","faqs":[{"faq_title":"\u00bfDe d\u00f3nde se obtienen las se\u00f1ales comerciales para crear Commerce Audiences?","faq_content":"

Las Commerce Audiences se construyen a partir de se\u00f1ales determin\u00edsticas y\/o probabil\u00edsticas recogidas con consentimiento<\/strong> y observadas a lo largo de la red de Criteo, compuesta por m\u00e1s de 17.000 sitios de ecommerce, m\u00e1s de 200 retailers y miles de sitios web de publishers<\/strong>. Transformamos estas se\u00f1ales en dos tipos de atributo:<\/p>\n

    \n
  • Atributos del producto.<\/strong> Categor\u00edas, marcas y cuantiles de precios.<\/li>\n
  • Atributos del usuario.<\/strong> Pa\u00eds, g\u00e9nero, poder adquisitivo y consumo de contenido.<\/li>\n<\/ul>\n

    Las se\u00f1ales provienen de actividades reales como b\u00fasquedas, visualizaciones de productos, compras, visualizaciones de contenido e interacciones con anuncios<\/strong>.<\/p>\n"},{"faq_title":"\u00bfQu\u00e9 se\u00f1ales construyen las Commerce Audiences y cu\u00e1ntas hay por segmento?","faq_content":"

    Depende del segmento y del comportamiento de los compradores. Algunas audiencias est\u00e1n definidas por una acci\u00f3n de alto valor<\/strong> (como una b\u00fasqueda de producto espec\u00edfica o la actividad en el carrito). Otras combinan m\u00faltiples se\u00f1ales<\/strong> (b\u00fasqueda + visualizaciones + compras + contenido + interacci\u00f3n con anuncios). En resumen: cada audiencia utiliza los datos necesarios para reflejar la intenci\u00f3n real, no un n\u00famero fijo.<\/p>\n"},{"faq_title":"\u00bfC\u00f3mo construye Criteo las Commerce Audiences?","faq_content":"

    Las Commerce Audiences se construyen con machine learning que convierte se\u00f1ales comerciales recogidas con consentimiento en segmentos de audiencia din\u00e1micos. Nuestros modelos analizan patrones en el comportamiento de los compradores, y luego eval\u00faan y clasifican<\/strong> a los usuarios seg\u00fan la probabilidad de que realicen acciones espec\u00edficas, como interactuar, generar conversi\u00f3n o comprar.<\/p>\n

    Estas audiencias no son listas est\u00e1ticas. Se generan autom\u00e1ticamente y se actualizan dos veces al d\u00eda (cada 12 horas)<\/strong> en funci\u00f3n de las \u00faltimas interacciones del usuario, por lo que tu segmentaci\u00f3n se mantiene alineada con la intenci\u00f3n de compra real y actual.<\/p>\n"},{"faq_title":"\u00bfCu\u00e1l es el precio de las Commerce Audiences?","faq_content":"

    El precio depende del tipo de audiencia<\/strong> y de la soluci\u00f3n<\/strong> en la que la activas. A continuaci\u00f3n tienes una tabla con precios orientativos generales:<\/p>\n

      \n
    • Commerce Growth: <\/strong>Audiencias de Criteo, Audiencias de anunciantes y Custom Audiences: Sin cuotas extra<\/strong>. Audiencias de retailer: n\/a<\/strong>.<\/li>\n
    • Commerce Grid: <\/strong>Audiencias de Criteo y Custom Audiences: CPM plano<\/strong>. Audiencias de retailer: CPM plano o coste de compartir medios (var\u00eda seg\u00fan retailer)<\/strong>. Audiencias de anunciantes: sin cuotas adicionales<\/strong>.<\/li>\n
    • Commerce Max: <\/strong>Audiencias de retailers: CPM plano<\/strong>. Otros tipos de audiencias: n\/a<\/strong>.<\/li>\n<\/ul>\n

      Para consultar t\u00e9rminos exactos y espec\u00edficos para retailers, ponte en contacto con el equipo de marketing de productos correspondiente para cada soluci\u00f3n de la Commerce Media Platform.<\/p>\n"}]}}],"additional_code":"","enable_slide-in":false},"yoast_head":"\nCommerce Audiences | ES - Criteo<\/title>\n<meta name=\"description\" content=\"Convierte la intenci\u00f3n de compra en resultados comerciales con segmentos de audiencia creados a partir de datos reales de compradores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/es\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce Audiences | ES - Criteo\" \/>\n<meta property=\"og:description\" content=\"Convierte la intenci\u00f3n de compra en resultados comerciales con segmentos de audiencia creados a partir de datos reales de compradores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/es\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"ES - 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