{"id":20866,"date":"2025-10-14T11:53:17","date_gmt":"2025-10-14T15:53:17","guid":{"rendered":"https:\/\/www.criteo.com\/?page_id=416224"},"modified":"2026-06-12T16:06:26","modified_gmt":"2026-06-12T14:06:26","slug":"commerce-ai","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/es\/technology\/commerce-ai\/","title":{"rendered":"Commerce AI"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":1,"featured_media":0,"parent":5413,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[542],"class_list":["post-20866","page","type-page","status-publish","post-password-required"],"acf":{"track_page_in_segment":false,"segment_page_name":"","remove_header":false,"remove_footer":false,"add_password_protected_layout":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"use_transparent_header":true,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","layouts":[{"acf_fc_layout":"customer_segments_hero_2025","customer_segments_hero_2025":{"caption":"COMMERCE AI","title_subtitle":"

Conoce la IA que piensa como tus clientes<\/h1>\n

Crea mejores campa\u00f1as con una IA entrenada con datos de comportamientos de compra reales. 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La capa de datos de comercio<\/h5>\n

Nuestra inteligencia de productos proviene de las integraciones directas de retailers, no de datos scrapeados ni conjeturas. Nuestro cat\u00e1logo universal incluye millones de SKUs, precios en tiempo real y transacciones reales. Todo esto, proporiciona a nuesta IA el contexto que necesita para presentar a los consumidores aquellos productos que les enamorar\u00e1n en el momento perfecto.<\/p>\n","columns":"4","image":{"ID":20501,"id":20501,"title":"commerce data layer_img v2","filename":"commerce-data-layer_img-v2.svg","filesize":36856,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","link":"https:\/\/www.criteo.com\/es\/technology\/commerce-ai\/commerce-data-layer_img-v2\/","alt":"","author":"55","description":"","caption":"","name":"commerce-data-layer_img-v2","status":"inherit","uploaded_to":20866,"date":"2026-02-23 22:17:55","modified":"2026-06-12 13:46:59","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":451,"height":208,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","thumbnail-width":451,"thumbnail-height":208,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","medium-width":451,"medium-height":208,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","medium_large-width":451,"medium_large-height":208,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","large-width":451,"large-height":208,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","1536x1536-width":451,"1536x1536-height":208,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","2048x2048-width":451,"2048x2048-height":208,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","success-story-width":451,"success-story-height":208,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","profile_24-width":451,"profile_24-height":208,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","profile_48-width":451,"profile_48-height":208,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","profile_96-width":451,"profile_96-height":208,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","profile_150-width":451,"profile_150-height":208,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/commerce-data-layer_img-v2.svg","profile_300-width":451,"profile_300-height":208}},"stretch_image":false},{"type":"Text and image","copy":"

La base del deep learning<\/h5>\n

Nuestros modelos convierten el texto del producto, las im\u00e1genes, los atributos y las se\u00f1ales de comportamiento en embeddings enriquecidos que ayudan a nuestra IA a entender la intenci\u00f3n del usuario, destacar los productos adecuados y activar creatividades en el momento exacto.<\/p>\n","columns":"8","image":{"ID":20502,"id":20502,"title":"deep learning foundation_img","filename":"deep-learning-foundation_img-1.svg","filesize":236067,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","link":"https:\/\/www.criteo.com\/es\/technology\/commerce-ai\/deep-learning-foundation_img\/","alt":"","author":"55","description":"","caption":"","name":"deep-learning-foundation_img","status":"inherit","uploaded_to":20866,"date":"2026-02-23 22:17:55","modified":"2026-06-12 13:46:59","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/deep-learning-foundation_img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

El ecosistema de Agentic AI<\/h5>\n

Las capacidades ag\u00e9nticas permiten a nuestra Commerce AI abordar tareas de varios pasos con instrucciones simples. Tanto si est\u00e1s consultando insights, planificando una campa\u00f1a o solucionando problemas, la IA se encarga de las t\u00e1cticas mientras t\u00fa tomas decisiones.<\/p>\n","columns":"6","image":{"ID":20503,"id":20503,"title":"Agentic AI network_img","filename":"Agentic-AI-network_img-1.svg","filesize":23708,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","link":"https:\/\/www.criteo.com\/es\/technology\/commerce-ai\/agentic-ai-network_img\/","alt":"","author":"55","description":"","caption":"","name":"agentic-ai-network_img","status":"inherit","uploaded_to":20866,"date":"2026-02-23 22:17:55","modified":"2026-06-12 13:46:59","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2026\/02\/Agentic-AI-network_img-1.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Control con supervisi\u00f3n humana<\/h5>\n

T\u00fa diriges la estrategia en todo momento. 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Aprendizaje y feedback continuo<\/h5>\n

Nuestras se\u00f1ales de comercio se actualizan peri\u00f3dicamente, lo que significa que el sistema de Criteo AI puede alinearse con el comportamiento real de compra a medida que cambia. 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Un modelo unificado adaptado al comercio<\/h6>\n

Los productos, las personas y el contexto comparten un \u00fanico espacio, que permite que los agentes logren una visi\u00f3n completa.<\/p>\n"},{"copy":"

Dise\u00f1ado para ser abierto.<\/h6>\n

MCP significa que los agentes pueden consultar productos, dise\u00f1ar creatividades, lanzar campa\u00f1as y mucho m\u00e1s.<\/p>\n"},{"copy":"

Controlado por el ser humano<\/h6>\n

Cada decisi\u00f3n de los agentes est\u00e1 guiada por l\u00edmites de seguridad, controles de equidad y una l\u00f3gica transparente.<\/p>\n"}],"bento_boxes":false,"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"remove_image_background":true}},{"acf_fc_layout":"text_only_2025","text_only_2025":{"caption":"DEMOSTRACI\u00d3N","title":"Observa nuestros agentes en acci\u00f3n","description":"