{"id":10040,"date":"2019-11-20T19:10:02","date_gmt":"2019-11-20T19:10:02","guid":{"rendered":"https:\/\/www.criteo.com\/es\/?p=10040"},"modified":"2023-09-12T16:22:48","modified_gmt":"2023-09-12T16:22:48","slug":"explained-predictive-bidding-valuing-the-shopper","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/es\/blog\/explained-predictive-bidding-valuing-the-shopper\/","title":{"rendered":"Predictive Bidding &#8211; Valoraci\u00f3n del comprador &#8211; Ad Tech en profundidad"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":10041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"coauthors":[546],"class_list":{"0":"post-10040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"criteo-solution-retail-media","9":"criteo-technology-predictive-bidding","10":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predictive Bidding - Valoraci\u00f3n del comprador - Ad Tech en profundidad | ES - Criteo<\/title>\n<meta name=\"description\" content=\"El Criteo AI Engine se basa en tecnolog\u00eda de machine learning, que utiliza el activo de datos abierto sobre compradores m\u00e1s grande del mundo, para impulsar la optimizaci\u00f3n de maneras que la gesti\u00f3n manual de campa\u00f1as jam\u00e1s podr\u00e1 igualar. 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