{"id":12550,"date":"2020-07-01T15:19:20","date_gmt":"2020-07-01T15:19:20","guid":{"rendered":"https:\/\/www.criteo.com\/es\/insights\/infographic-how-to-increase-app-retention\/"},"modified":"2025-01-23T20:06:34","modified_gmt":"2025-01-23T20:06:34","slug":"infografia-como-aumentar-la-retencion-en-cualquier-tipo-de-app","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/es\/blog\/infografia-como-aumentar-la-retencion-en-cualquier-tipo-de-app\/","title":{"rendered":"[Infograf\u00eda] C\u00f3mo aumentar la retenci\u00f3n en cualquier tipo de App"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Nuestra reciente encuesta sobre apps en EE. UU. puso de manifiesto que en los \u00faltimos 15-30 d\u00edas de la pandemia del coronavirus, un tercio de los encuestados en EE. UU. se ha descargado una app de juegos, una app de streaming de v\u00eddeo o una app de compra retail. Y m\u00e1s de un tercio de aquellos que se descargaron una nueva app dicen que tienen posibilidades de realizar una compra In-App.<a name=\"_ftnref1\"><\/a><a href=\"#_ftn1\">[1]<\/a><\/p>\n<p>Pero eso solo pasar\u00e1 si la app sobrevive al primer d\u00eda. Otra investigaci\u00f3n de Criteo indica que casi la mitad de ellos abandonar\u00e1n la app despu\u00e9s del primer d\u00eda<a name=\"_ftnref2\"><\/a><a href=\"#_ftn2\">[2]<\/a> y que el 30% solo registrar\u00e1 una sesi\u00f3n con la app<a name=\"_ftnref3\"><\/a><a href=\"#_ftn3\">[3]<\/a>.<\/p>\n<p>As\u00ed que, \u00bfc\u00f3mo aumentas la retenci\u00f3n In-App e incrementas las conversiones In-App y la fidelizaci\u00f3n del cliente? Desc\u00fabrelo en nuestra siguiente infograf\u00eda:<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/06\/Criteo-Infographic-How-to-Increase-App-Retention.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12551 size-full\" src=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Infographic-AppUser-2020-ES.png\" alt=\"How to Increase App Retention Infographic\" width=\"3720\" height=\"23516\" srcset=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Infographic-AppUser-2020-ES.png 2048w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Infographic-AppUser-2020-ES-162x1024.png 162w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Infographic-AppUser-2020-ES-768x4855.png 768w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Infographic-AppUser-2020-ES-243x1536.png 243w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Infographic-AppUser-2020-ES-324x2048.png 324w\" sizes=\"auto, (max-width: 3720px) 100vw, 3720px\" \/><\/a><\/p>\n<p><span lang=\"ES\">Descarga tu copia de la infograf\u00eda <a href=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Infographic-AppUser-2020-ES.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.<\/span><\/p>\n<p><span lang=\"ES\">Para m\u00e1s insights sobre marketing In-App, consulta nuestro webinar <a href=\"https:\/\/www.criteo.com\/resources\/webinar\/app-marketing-master-class-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>App Marketing Master Class<\/strong><\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/resources\/webinar\/app-marketing-master-class-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12553 size-full\" src=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Criteo-Webinar-App-Marketing-Master-Class-2020-Blog-ES.png\" alt=\"App Marketing Master Class 2020 Webinar\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Criteo-Webinar-App-Marketing-Master-Class-2020-Blog-ES.png 600w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Criteo-Webinar-App-Marketing-Master-Class-2020-Blog-ES-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a name=\"_ftn1\"><\/a><a href=\"#_ftnref1\">[1]<\/a> Fuente: Encuesta mundial In-App de Criteo, EE. UU., abril de 2020 n=976<\/p>\n<p><a name=\"_ftn2\"><\/a><a href=\"#_ftnref2\">[2]<\/a> Fuente: Datos del Criteo de 15 pa\u00edses muy activos del jueves, 05 de diciembre de 2019 al mi\u00e9rcoles, 08 de enero de 2020, n=1.091<\/p>\n<p><a name=\"_ftn3\"><\/a><a href=\"#_ftnref3\">[3]<\/a> Fuente: Datos del Criteo de 15 pa\u00edses muy activos del 25 de noviembre de 2019 al 29 de diciembre de 2019, n=865<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nuestra reciente encuesta sobre apps en EE. UU. puso de manifiesto que en los \u00faltimos 15-30 d\u00edas de la pandemia del coronavirus, un tercio de los encuestados en EE. UU. se ha descargado una app de juegos, una app de streaming de v\u00eddeo o una app de compra retail. Y m\u00e1s de un tercio [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":12555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"coauthors":[541],"class_list":{"0":"post-12550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Infograf\u00eda] C\u00f3mo aumentar la retenci\u00f3n en cualquier tipo de App | ES - Criteo<\/title>\n<meta name=\"description\" content=\"Turn new users into active customers with these app retention tips for both commerce apps and loyalty apps.\" \/>\n<meta name=\"robots\" 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