{"id":13079,"date":"2020-09-24T16:49:06","date_gmt":"2020-09-24T16:49:06","guid":{"rendered":"https:\/\/www.criteo.com\/es\/?p=13079"},"modified":"2025-12-28T21:51:00","modified_gmt":"2025-12-28T20:51:00","slug":"criteo-seasonal-sales-dashboard-insights","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/es\/blog\/criteo-seasonal-sales-dashboard-insights\/","title":{"rendered":"La herramienta de planificaci\u00f3n de ventas de Criteo: Insights interactivos sobre picos de ventas, tr\u00e1fico del sitio web y mucho m\u00e1s"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u00bfAlguna vez te has preguntado c\u00f3mo est\u00e1 comprando tu audiencia esta Temporada de Fiestas? \u00bfY qu\u00e9 d\u00eda est\u00e1 siendo el m\u00e1s popular? \u00bfY qu\u00e9 regi\u00f3n?<\/p>\n<p><!--more--><\/p>\n<p>\u00a1Deja de pregunt\u00e1rtelo y desc\u00fabrelo!<\/p>\n<p>Con la nueva Herramienta de planificaci\u00f3n de ventas de Criteo, podr\u00e1s analizar todos los picos de ventas que han tenido lugar durante la Temporada de Fiestas. Puesto que vemos 23.100 millones de interacciones de consumidores cada mes, podemos mostrar exactamente c\u00f3mo compran las personas en las diferentes categor\u00edas. Estos insights exclusivos pueden ayudarte a planificar tus campa\u00f1as de marketing para hoy, ma\u00f1ana y el pr\u00f3ximo a\u00f1o.<\/p>\n<p>La experiencia interactiva se carga con datos de m\u00e1s de 15 pa\u00edses de todo el mundo y las 5 principales categor\u00edas retail (Ropa, Salud y belleza, Hogar, Art\u00edculos deportivos, Mayoristas).<\/p>\n<p>En la herramienta, puedes seleccionar un pa\u00eds, una categor\u00eda retail y las fechas para generar un gr\u00e1fico. Las visualizaciones de datos din\u00e1micas te permiten ver tendencias en los principales periodos estacionales, como Black Friday y Cyber Week II. Cons\u00faltalas para ver cosas como:<\/p>\n<ul>\n<li>Ventas indexadas<\/li>\n<li>Visitantes del sitio web indexados<\/li>\n<li>Cuota mobile de ventas<\/li>\n<li>\u00a1Y mucho m\u00e1s!<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13080 size-full\" src=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/Spain.png\" alt=\"\" width=\"1882\" height=\"777\" srcset=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/Spain.png 1882w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/Spain-300x124.png 300w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/Spain-1024x423.png 1024w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/Spain-768x317.png 768w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/Spain-1536x634.png 1536w\" sizes=\"auto, (max-width: 1882px) 100vw, 1882px\" \/><\/p>\n<p>Puedes incluso descargar una hoja Excel, un PDF o un libro de trabajo de Tableu con las cifras brutas.<\/p>\n<p>Tal y como muestran nuestros recientes informes de la <a href=\"http:\/\/www2.criteo.com\/download-2018-holiday-report?utm_source=website-insights&amp;utm_medium=referral&amp;utm_content=us-holiday-report&amp;utm_campaign=2018.GBL.Brand.ON.CTADownload.HolidayReport\">\u00a0<\/a><a href=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/20-Sheet-Holiday-Audiences-Commerce-ES.pdf\">Temporada de Fiestas<\/a> y la <a href=\"http:\/\/www2.criteo.com\/download-2018-festive-season-report?utm_source=website-insights&amp;utm_medium=referral&amp;utm_content=festive-season-report-emea&amp;utm_campaign=2018.GBL.Brand.ON.CTADownload.HolidayReport\">\u00a0<\/a>Temporada Navide\u00f1a, estar presente en los diferentes puntos del proceso de compra del consumidor <em>on-the-go <\/em>de hoy en d\u00eda es crucial. Con la ayuda de esta herramienta, estar\u00e1s listo para la Temporada m\u00e1s rentable de la historia.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/criteo-seasonal-sales-dashboard\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13082 size-full\" src=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/20-Blog-CTA-Criteo-Seasonal-Sales-Dashboard-01-ES.png\" alt=\"\" width=\"1250\" height=\"313\" srcset=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/20-Blog-CTA-Criteo-Seasonal-Sales-Dashboard-01-ES.png 1250w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/20-Blog-CTA-Criteo-Seasonal-Sales-Dashboard-01-ES-300x75.png 300w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/20-Blog-CTA-Criteo-Seasonal-Sales-Dashboard-01-ES-1024x256.png 1024w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/09\/20-Blog-CTA-Criteo-Seasonal-Sales-Dashboard-01-ES-768x192.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00bfAlguna vez te has preguntado c\u00f3mo est\u00e1 comprando tu audiencia esta Temporada de Fiestas? \u00bfY qu\u00e9 d\u00eda est\u00e1 siendo el m\u00e1s popular? \u00bfY qu\u00e9 regi\u00f3n?<\/p>\n","protected":false},"author":55,"featured_media":13084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"coauthors":[541],"class_list":{"0":"post-13079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Criteo Seasonal Sales Dashboard: Interactive Marketing Insights<\/title>\n<meta name=\"description\" content=\"With the Criteo Seasonal Sales Dashboard, you can view trends from last holiday season to help inform 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