{"id":6853,"date":"2017-12-19T17:08:33","date_gmt":"2017-12-19T17:08:33","guid":{"rendered":"http:\/\/www.criteo.com\/es\/?p=6853"},"modified":"2024-10-21T22:59:14","modified_gmt":"2024-10-21T22:59:14","slug":"3-companias-de-viajes-que-se-dispararon-con-dynamic-retargeting","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/es\/blog\/3-companias-de-viajes-que-se-dispararon-con-dynamic-retargeting\/","title":{"rendered":"3 compa\u00f1\u00edas de viajes que se dispararon con Dynamic Retargeting"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Seg\u00fan\u00a0la encuesta <a href=\"http:\/\/www.travelweekly.com\/IndustrySurvey2017\/Mobile-matters\">Travel Industry Survey 2017 de Travel Weekly<\/a>, los agentes de viajes conf\u00edan cada vez m\u00e1s en el mobile marketing para atraer cliente: un 17% de los encuestados indic\u00f3 que es un canal importante tanto para llegar a nuevos clientes como para fidelizar a los actuales. No obstante, esto es algo que ya sab\u00edan los clientes de Travel de todo el mundo que conf\u00edan en Criteo.<\/p>\n<p>Bravofly en Italia, Atr\u00e1palo en Espa\u00f1a e Interpark Tour en Corea del Sur registraron aumentos en su ROI, tasa de conversi\u00f3n e ingresos despu\u00e9s de implementar\u00a0<a href=\"https:\/\/www.criteo.com\/es\/solutions\/criteo-dynamic-retargeting\/\">Criteo Dynamic Retargeting<\/a>\u00a0en sus campa\u00f1as de marketing, sin mencionar la cantidad de nuevos clientes que tambi\u00e9n captaron. \u00a1Lee y descubre sus casos de \u00e9xito a continuaci\u00f3n!<\/p>\n<h2><strong>Atr\u00e1palo<\/strong><\/h2>\n<p><a href=\"https:\/\/youtu.be\/Epu32HxKUy8\">https:\/\/youtu.be\/Epu32HxKUy8<\/a><\/p>\n<p>En Espa\u00f1a, <a href=\"https:\/\/www.atrapalo.com\/\">Atr\u00e1palo<\/a> logr\u00f3 espectaculares resultados expandi\u00e9ndose a Latinoam\u00e9rica con la estrategia de marketing online impulsada por Criteo. Al implementar las soluciones mobile e in-app de Criteo, incluida App Advertising, Criteo se convirti\u00f3 para Atr\u00e1palo en la segunda fuente m\u00e1s importante de tr\u00e1fico de pago y gener\u00f3 el 60% de sus ingresos totales en 2016 en Latinoam\u00e9rica.<\/p>\n<h2><strong>Bravofly<\/strong><\/h2>\n<p><a href=\"https:\/\/youtu.be\/VAJyt_eC7AA\">https:\/\/youtu.be\/VAJyt_eC7AA<\/a><\/p>\n<p>\u201cSomos una de las principales agencias de viajes online y como tal deb\u00edamos apostar por tecnolog\u00eda de vanguardia y marketing online y, por ello, nos decantamos por Criteo\u201d, coment\u00f3 Franceso Sala, Director de Marketing de <a href=\"http:\/\/www.bravofly.com\/\">Bravofly Rumbo Group<\/a> en Italia.<\/p>\n<p>Desde los inicios de su relaci\u00f3n con Criteo hace ocho a\u00f1os, Bravofly ha utilizado Criteo Dynamic Travel Segmentation para aumentar el tr\u00e1fico, la exposici\u00f3n de marca y las ventas. No solo eso, sino que Criteo ha ayudado tambi\u00e9n a mantener a los usuarios fieles de Bravofly activos y a convertir a nuevos usuarios en clientes, con el consiguiente crecimiento de la tasa de conversi\u00f3n del 25%.<\/p>\n<h2><strong>Interpark Tour<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"Results with Criteo - Interpark Tour, Korea\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wbWWPhg9vkw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Al otro lado del mundo,\u00a0<a href=\"http:\/\/tour.interpark.com\/\">Interpark Tour<\/a>, la agencia de viajes l\u00edder en Corea se asoci\u00f3 con Criteo para aumentar su presupuesto y eficiencia en el mercado, con un 168% m\u00e1s de impresiones y un 400% m\u00e1s de clics. Criteo ofreci\u00f3 a Interpark Tours una gesti\u00f3n de campa\u00f1as flexible y un enfoque m\u00e1s s\u00f3lido en sus eventos estrat\u00e9gicos.<\/p>\n<p>Ahora, con la ayuda de Criteo, Interpark Tour se est\u00e1 centrando en los usuarios cross-device y considerando el crecimiento futuro.<\/p>\n<p>Despu\u00e9s de todo, dice Wang Hee-Soon, Director General de Planificaci\u00f3n de Interpark Tour, \u201c<a href=\"https:\/\/www.criteo.com\/es\/technology\/ai-engine\/\">la tecnolog\u00eda de big data\u00a0de Criteo<\/a> no es solo una soluci\u00f3n de publicidad en PC y dispositivos m\u00f3viles. Criteo transforma el marketing digital en una experiencia de compra personalizada. Este es el motivo por el que trabajamos con Criteo\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Seg\u00fan\u00a0la encuesta Travel Industry Survey 2017 de Travel Weekly, los agentes de viajes conf\u00edan cada vez m\u00e1s en el mobile marketing para atraer cliente: un 17% de los encuestados indic\u00f3 que es un canal importante tanto para llegar a nuevos clientes como para fidelizar a los actuales. No obstante, esto es algo que ya [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"coauthors":[552],"class_list":{"0":"post-6853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 compa\u00f1\u00edas de viajes que se dispararon con Dynamic Retargeting<\/title>\n<meta name=\"description\" content=\"3 empresas del sector travel que tuvieron grandes resultados utilizando Criteo Dynamic Retargeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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