{"id":8214,"date":"2018-10-16T14:10:41","date_gmt":"2018-10-16T14:10:41","guid":{"rendered":"http:\/\/www.criteo.com\/es\/insights\/criteo-si-aggiudica-la-medaglia-dargento-per-lappsflyer-performance-index\/"},"modified":"2023-12-11T18:41:56","modified_gmt":"2023-12-11T18:41:56","slug":"criteo-gana-la-medalla-de-plata-en-el-appsflyer-performance-index","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/es\/blog\/criteo-gana-la-medalla-de-plata-en-el-appsflyer-performance-index\/","title":{"rendered":"\u00a1Criteo gana la medalla de plata en el AppsFlyer Performance Index!"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Para asegurarte de que no pasas desapercibido entre la gran multitud del marketing digital, necesitas un partner que pueda\u00a0<a href=\"http:\/\/www.criteo.com\/es\/blog\/retargeting-en-apps\/\">garantizarte eficacia y escalabilidad<\/a>.\u00a0Estamos muy orgullosos de haber sido galardonados con la medalla de plata en los premios Performance Index de AppsFlyer en 2018 precisamente por ofrecer excelentes resultados en ambos puntos.<\/p>\n<p>AppsFlyer Performance Index es un referente del sector que clasifica a \u00ablas mejores fuentes multimedia en publicidad m\u00f3vil desde 2015\u00bb. El \u00edndice ofrece tambi\u00e9n a los marketers de apps completos informes sobre el rendimiento de fuentes multimedia desde la segunda mitad del 2017 en las ocho regiones mundiales y, por primera vez, incluye un \u00edndice de retargeting \u201cindustry-first\u201d.<\/p>\n<p>Seg\u00fan la metodolog\u00eda de AppsFlyer, \u00abel paso de la adquisici\u00f3n de usuarios al uso de apps ha llevado a los marketers a aumentar significativamente su inversi\u00f3n en retargeting\u00bb, que ha pasado a convertirse ahora en un componente central de la estrategia de re-engagement de muchos marketers. De hecho, el AppsFlyer Index indica que han visto \u00abtriplicar el n\u00famero de conversiones de retargeting interanual\u00bb y nos enorgullece decir que Criteo, junto con Facebook, llevan la voz cantante por lo que respecta a\u00a0<a href=\"http:\/\/www.criteo.com\/es\/blog\/app-retargeting-como-funciona-y-por-que-lo-necesitas\/\">app retargeting<\/a><\/p>\n<figure id=\"attachment_13023\" aria-describedby=\"caption-attachment-13023\" style=\"width: 784px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.appsflyer.com\/wp-content\/uploads\/2018\/02\/Index_2018_PDF%20FINAL.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8215 size-full\" src=\"http:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/10\/Screen-Shot-2018-05-11-at-2.27.31-PM.png\" alt=\"Criteo APpsFlyer Performance Index\" width=\"784\" height=\"1122\" srcset=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/10\/Screen-Shot-2018-05-11-at-2.27.31-PM.png 784w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/10\/Screen-Shot-2018-05-11-at-2.27.31-PM-210x300.png 210w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/10\/Screen-Shot-2018-05-11-at-2.27.31-PM-768x1099.png 768w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/10\/Screen-Shot-2018-05-11-at-2.27.31-PM-716x1024.png 716w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\" \/><\/a><figcaption id=\"caption-attachment-13023\" class=\"wp-caption-text\">Fuente: AppsFlyer Performance Index Rankings<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Seg\u00fan AppsFlyer, Criteo \u00abse ha adaptado muy bien a la era m\u00f3vil con una importante escalabilidad de inventario in-app\u00bb. Hemos logrado la plata tanto para el \u00edndice AppsFlyer\u2019s Power Ranking como para el Volumen Ranking y estamos deseando seguir logrando reconocimientos en los pr\u00f3ximos a\u00f1os.<\/p>\n<p>Gracias a AppsFlyer y a todos nuestros partners por escoger a Criteo. Inf\u00f3rmate m\u00e1s sobre nuestra\u00a0<a href=\"http:\/\/www.criteo.com\/es\/blog\/app-retargeting-como-funciona-y-por-que-lo-necesitas\/\">tecnolog\u00eda de app retargeting<\/a>\u00a0y\u00a0<a href=\"https:\/\/www.appsflyer.com\/index\">consulta la lista completa de los Rankings de AppsFlyer aqu\u00ed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Para asegurarte de que no pasas desapercibido entre la gran multitud del marketing digital, necesitas un partner que pueda\u00a0garantizarte eficacia y escalabilidad.\u00a0Estamos muy orgullosos de haber sido galardonados con la medalla de plata en los premios Performance Index de AppsFlyer en 2018 precisamente por ofrecer excelentes resultados en ambos puntos. AppsFlyer Performance Index es [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":8217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"coauthors":[541],"class_list":{"0":"post-8214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a1Criteo gana la medalla de plata en el AppsFlyer Performance Index! | ES - Criteo<\/title>\n<meta name=\"description\" content=\"Per essere sicuri di distinguere nel panorama affollato del marketing digitale, hai bisogno di un partner in grado di affrontare sia l&#039;efficienza che le dimensioni. 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