{"id":8522,"date":"2018-12-03T17:43:31","date_gmt":"2018-12-03T17:43:31","guid":{"rendered":"http:\/\/www.criteo.com\/es\/?p=8522"},"modified":"2019-02-28T15:50:40","modified_gmt":"2019-02-28T15:50:40","slug":"el-trafico-web-y-las-ventas-aumentan-durante-toda-la-semana-del-black-friday","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/es\/blog\/el-trafico-web-y-las-ventas-aumentan-durante-toda-la-semana-del-black-friday\/","title":{"rendered":"El tr\u00e1fico web y las ventas aumentan durante toda la semana del Black Friday"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The name of Black Friday has been cut short. <\/span><span style=\"vertical-align: inherit;\">Due to the increase in sales volume in Spain, it must be renamed &#8220;Big Black Friday&#8221;. <\/span><span style=\"vertical-align: inherit;\">Surely not even that is enough to explain the almost 500% increase in sales and the growth of 193% in web traffic if we take any other day of October as a reference.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The striking fact is that not only multiply sales and web traffic during Black Friday, but they occur throughout the week, resulting in the Cyber \u200b\u200bWeek effect. <\/span><span style=\"vertical-align: inherit;\">This data can be found in <\/span><\/span><a href=\"https:\/\/www.criteo.com\/blog\/black-friday-2018\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">this graph presented by Criteo<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , which compares the increase in sales and web traffic during the Black Friday week with any day in October.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8523\" src=\"http:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/12\/black-friday-graph-min.png\" alt=\"this graphic presented by Criteo\" width=\"1742\" height=\"990\" srcset=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/12\/black-friday-graph-min.png 1742w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/12\/black-friday-graph-min-300x170.png 300w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/12\/black-friday-graph-min-768x436.png 768w, https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2018\/12\/black-friday-graph-min-1024x582.png 1024w\" sizes=\"auto, (max-width: 1742px) 100vw, 1742px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In Spain, Wednesday of the Black Friday week started with a 176% increase in sales and 142% more web traffic compared to the previous month, on Thursday the numbers continued to increase to reach 282% and 164% respectively and these data reach the top with the figures recorded in Black Friday.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The Cyber \u200b\u200bWeek effect has set in Spain and a lot. <\/span><span style=\"vertical-align: inherit;\">After Black Friday and until Cyber \u200b\u200bMonday there was an increase in sales between 200% and 300% and an increase in web traffic between 130% and 160%.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Another curious fact that is observed in the results is that Cyber \u200b\u200bMonday in Spain is not yet consolidated, with a percentage of sales behind Thursday and Sunday. <\/span><span style=\"vertical-align: inherit;\">In other countries such as the US, Canada and Australia, Cyber \u200b\u200bMonday has a great impact, having sales figures very similar to those registered during Black Friday.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This data matches perfectly with the initial forecasts of what was going to happen in 2018. Black Friday and the Cyber \u200b\u200bWeek effect in the retail category is a fact. <\/span><span style=\"vertical-align: inherit;\">And anticipating, launching offers throughout the week can be the key to success in a campaign.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If you want to sell, become omni-channel<\/span><\/span><\/strong><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">At this point, no one doubts the benefits of an omnichannel strategy. <\/span><span style=\"vertical-align: inherit;\">It is over that of spending hours and hours rummaging through the shop windows or, in a more modern way, browsing and spending megas in the search for offers that satisfy us. <\/span><span style=\"vertical-align: inherit;\">If the virtue is at the midpoint <\/span><\/span><a href=\"https:\/\/www.criteo.com\/es\/blog\/que-aportara-el-omnicanal-a-los-compradores\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">, the omnichannel<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> offers precisely the option to browse and compare from the store itself. <\/span><span style=\"vertical-align: inherit;\">Worldwide, more than 3 out of 4 buyers complete online purchases that started offline and vice versa.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">How to facilitate better moments for customers<\/span><\/span><\/strong><\/h3>\n<ul>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Development of <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">always-on<\/span><\/span><\/em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> strategy <\/span><span style=\"vertical-align: inherit;\">for any point of the purchase process. <\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">With regard to omnichannel (physical store, apps, mobile web &#8230;) retailers and their marketers should promote their products at each point of contact with customers.<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Web optimized for in-app and mobile transactions. <\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">You manage to drive traffic to your app, but once in it you do not distinguish the products well and there is no intuitive navigation that favors the conversion. <\/span><span style=\"vertical-align: inherit;\">This is precisely the error that must be avoided. <\/span><span style=\"vertical-align: inherit;\">If you invite someone to your house, do whatever is necessary to make them feel comfortable and come back.<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Who has the data has the power. <\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Everybody knows. <\/span><span style=\"vertical-align: inherit;\">The more data you have from your customers about their behaviors and buying habits, the better. <\/span><span style=\"vertical-align: inherit;\">You will be able to personalize your campaigns in a better way and do it, in an omni-channel way.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">As conclusion is clear the obligation that retailers have to be incisive and accurate with their campaigns, not only on Black Friday or Cyber \u200b\u200bMonday, but in the previous days where these purchases are precisely gestated. <\/span><span style=\"vertical-align: inherit;\">This means taking advantage of and launching offers throughout the Cyber \u200b\u200bWeek.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Lastly, brands and retailers must take into account the omnichannel factor, giving consumers the convenience of making purchases regardless of the search and conversion device.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The name of Black Friday has been cut short. Due to the increase in sales volume in Spain, it must be renamed &#8220;Big Black Friday&#8221;. Surely not even that is enough to explain the almost 500% increase in sales and the growth of 193% in web traffic if we take any other day of [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":8524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"coauthors":[],"class_list":{"0":"post-8522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El tr\u00e1fico web y las ventas aumentan durante toda la semana del Black Friday | ES - Criteo<\/title>\n<meta name=\"description\" content=\"Se ha quedado corto el apelativo de Black Friday. 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