{"id":9344,"date":"2019-05-28T13:52:20","date_gmt":"2019-05-28T13:52:20","guid":{"rendered":"https:\/\/www.criteo.com\/es\/?p=9344"},"modified":"2020-08-25T17:12:41","modified_gmt":"2020-08-25T17:12:41","slug":"diseno-web-responsive-un-must","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/es\/blog\/diseno-web-responsive-un-must\/","title":{"rendered":"Dise\u00f1o web responsive: un must"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Bajo las siglas en ingl\u00e9s RWD (Responsive Web Design), el dise\u00f1o web <em>responsive<\/em> (dise\u00f1o que adapta el contenido web independientemente del dispositivo empleado) se ha convertido en un elemento imprescindible para solucionar los problemas de que una web no haya sido dise\u00f1ada para adaptarse, en cuanto a tiempo de carga o dise\u00f1o, a cualquier canal.<\/p>\n<p>Con el desarrollo de la navegaci\u00f3n en internet, los ingenieros y dise\u00f1adores han tenido que afrontar tres grandes retos. En primer lugar, aprendieron a dise\u00f1ar para encajar toda la informaci\u00f3n de cada URL en el navegador. M\u00e1s adelante, cuando aparecieron los distintos navegadores, se trabaj\u00f3 en el dise\u00f1o web para que funcionaran independientemente de si se acced\u00eda a ellos mediante Explorer, Chrome u otros.<\/p>\n<p>El RWD aparece como respuesta al tercer reto: los consumidores recurren a varios dispositivos (ordenador de mesa, smartphone o Tablet) y cada vez que visitamos una web queremos que sea acorde al dispositivo y que la carga sea r\u00e1pida. Esto no suced\u00eda siempre: a falta de dise\u00f1o adaptado,<\/p>\n<p>algunas websites eran incapaces de adaptar las pantallas completas, de desplegar men\u00fas o de activar distintos botones y su funcionamiento. De esta manera, nace el t\u00e9rmino \u201cresponsive\u201d para que una web est\u00e9 adaptada tanto a smartphones, tablets, ordenadores o incluso Smart TV, optimizando el dise\u00f1o incontenido para que la experiencia de la navegaci\u00f3n sea positiva.<\/p>\n<h2><strong>Cifras que lo avalan<\/strong><\/h2>\n<p>Hoy en d\u00eda, con pa\u00edses donde <a href=\"https:\/\/www.criteo.com\/es\/blog\/el-diseno-web-responsive-y-la-importancia-del-mobile\/\">el consumo de Internet a trav\u00e9s del m\u00f3vil<\/a> supera el 70% y con distintos estudios que aseguran que m\u00e1s de la mitad de los usuarios abandonan la navegaci\u00f3n si el tiempo de carga es superior a los 3 segundos, se evita cualquier elemento que entorpezca la experiencia.<\/p>\n<p>El dise\u00f1o web <em>responsive<\/em> se adapta a todos los dispositivos. No hace falta que se dupliquen contenidos, lo que permite un ahorro en tiempo y recursos.<\/p>\n<h2><strong>El refuerzo del SEO<\/strong><\/h2>\n<p>Y s\u00ed, lleg\u00f3 la palabra m\u00e1gica de los buscadores. <a href=\"https:\/\/www.ciudadano2cero.com\/posicionamiento-seo-google\/\">El criterio SEO<\/a> es tan determinante para los motores de b\u00fasqueda de Google que incentiva el dise\u00f1o, posicionando mejor las webs.<\/p>\n<p>As\u00ed, el dise\u00f1o web <em>responsive<\/em> y la adaptaci\u00f3n omnicanal es una de las principales tendencias del sector y uno de los grandes retos de los retailers que buscan que sus consumidores tengan una experiencia adaptada a sus necesidades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Bajo las siglas en ingl\u00e9s RWD (Responsive Web Design), el dise\u00f1o web responsive (dise\u00f1o que adapta el contenido web independientemente del dispositivo empleado) se ha convertido en un elemento imprescindible para solucionar los problemas de que una web no haya sido dise\u00f1ada para adaptarse, en cuanto a tiempo de carga o dise\u00f1o, a cualquier [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":9345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,93],"coauthors":[],"class_list":{"0":"post-9344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dise\u00f1o web responsive: un must | ES - Criteo<\/title>\n<meta name=\"description\" content=\"El dise\u00f1o web responsive se ha convertido en un elemento imprescindible 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