{"id":16361,"date":"2021-11-11T22:00:53","date_gmt":"2021-11-11T22:00:53","guid":{"rendered":"https:\/\/www.criteo.com\/fr\/digital-advertising-glossary\/sparrow\/"},"modified":"2023-08-28T14:34:19","modified_gmt":"2023-08-28T14:34:19","slug":"sparrow","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/fr\/digital-advertising-glossary\/sparrow\/","title":{"rendered":"SPARROW"},"featured_media":0,"template":"","class_list":{"0":"post-16361","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-s","6":"criteo-topic-ad-tech"},"acf":{"stae_popup_enable":false,"abbr":"","anchor":"sparrow","term_description":"

Acronyme de \u00ab Secure Private Advertising Remotely Run On Webserver \u00bb. Proposition faite par Criteo pour autoriser le ciblage d\u2019audience dans Chrome, en alternative \u00e0 la proposition TURTLEDOVE de Google, et dont certains \u00e9l\u00e9ments ont \u00e9t\u00e9 int\u00e9gr\u00e9s dans FLEDGE.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"

Acronyme de \u00ab\u00a0Secure Private Advertising Remotely Run On Webserver\u00a0\u00bb, SPARROW est la proposition \u00e9labor\u00e9e par Criteo pour autoriser le ciblage d\u2019audience dans Chrome, en alternative \u00e0 la proposition TURTLEDOVE de Google, et dont certains \u00e9l\u00e9ments ont \u00e9t\u00e9 int\u00e9gr\u00e9s dans FLEDGE.<\/p>\n

SPARROW propose d\u2019autoriser les annonceurs \u00e0 cr\u00e9er des campagnes d\u2019audiences similaires bas\u00e9es sur des groupes d\u2019int\u00e9r\u00eat, respectant la vie priv\u00e9e. SPARROW propose \u00e9galement que ce soit un tiers neutre et ind\u00e9pendant qui ex\u00e9cute l\u2019ench\u00e8re en temps r\u00e9el, et non le navigateur de Google.<\/p>\n

Pour en savoir plus sur SPARROW,\u00a0cliquez ici<\/strong><\/a>.<\/p>\n

Lisez la proposition compl\u00e8te de\u00a0SPARROW sur github<\/strong><\/a>.<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"

Acronyme de \u00ab\u00a0Secure Private Advertising Remotely Run On Webserver\u00a0\u00bb, SPARROW est la proposition \u00e9labor\u00e9e par Criteo pour autoriser le ciblage d\u2019audience dans Chrome, en alternative \u00e0 la proposition TURTLEDOVE de Google, et dont certains \u00e9l\u00e9ments ont \u00e9t\u00e9 int\u00e9gr\u00e9s dans FLEDGE.<\/p>\n

SPARROW propose d\u2019autoriser les annonceurs \u00e0 cr\u00e9er des campagnes d\u2019audiences similaires bas\u00e9es sur des groupes d\u2019int\u00e9r\u00eat, respectant la vie priv\u00e9e. SPARROW propose \u00e9galement que ce soit un tiers neutre et ind\u00e9pendant qui ex\u00e9cute l\u2019ench\u00e8re en temps r\u00e9el, et non le navigateur de Google.<\/p>\n

Pour en savoir plus sur SPARROW,\u00a0cliquez ici<\/strong><\/a>.<\/p>\n

Lisez la proposition compl\u00e8te de\u00a0SPARROW sur github<\/strong><\/a>.<\/p>\n"}]}},"yoast_head":"\nSPARROW | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Acronyme de \u00ab\u00a0Secure Private Advertising Remotely Run On Webserver\u00a0\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/fr\/digital-advertising-glossary\/sparrow\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPARROW | FR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Acronyme de \u00ab\u00a0Secure Private Advertising Remotely Run On Webserver\u00a0\u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/digital-advertising-glossary\/sparrow\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T14:34:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/digital-advertising-glossary\/sparrow\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/fr\/digital-advertising-glossary\/sparrow\/\",\n\t \"name\": \"SPARROW | FR - 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