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Engagez vos nouveaux abonn\u00e9s<\/h3>\n

Encouragez vos utilisateurs \u00e0 parcourir votre appli gr\u00e2ce \u00e0 des annonces personnalis\u00e9es bas\u00e9es sur l’IA, sp\u00e9cialement cr\u00e9\u00e9es pour booster l’engagement in-app.<\/p>\n

R\u00e9installation : mettez toutes les chances de votre c\u00f4t\u00e9<\/h3>\n

Faites revenir les utilisateurs qui ont d\u00e9sinstall\u00e9 votre appli en les informant de vos nouveaut\u00e9s : fonctionnalit\u00e9s ou produits in\u00e9dits, offres sp\u00e9ciales…<\/p>\n

R\u00e9veillez vos abonn\u00e9s inactifs<\/h3>\n

Rappelez \u00e0 vos abonn\u00e9s en latence tout ce qu\u2019ils sont en train de manquer : offres promotionnelles de saison, mise \u00e0 jour d\u2019un produit achet\u00e9… tout ce qui peut les inciter \u00e0 passer \u00e0 l\u2019action.<\/p>\n","right_feature_title":"[Rapport] Shopper Story 2020","right_feature_image":{"ID":7681,"id":7681,"title":"18_Web_Generic_Thumbnails-03","filename":"18_Web_Generic_Thumbnails-03.png","filesize":67438,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/criteo-dynamic-retargeting\/18_web_generic_thumbnails-03\/","alt":"","author":"8","description":"","caption":"","name":"18_web_generic_thumbnails-03","status":"inherit","uploaded_to":128,"date":"2018-03-03 02:59:17","modified":"2018-03-03 03:14:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1251,"height":834,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03-768x512.png","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03-1024x683.png","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","1536x1536-width":1251,"1536x1536-height":834,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","2048x2048-width":1251,"2048x2048-height":834,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","success-story-width":630,"success-story-height":420,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","profile_24-width":24,"profile_24-height":16,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","profile_48-width":48,"profile_48-height":32,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","profile_96-width":96,"profile_96-height":64,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","profile_150-width":150,"profile_150-height":100,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/03\/18_Web_Generic_Thumbnails-03.png","profile_300-width":300,"profile_300-height":200}},"remove_overlay":true,"right_feature_cta_button":{"type":"media","text":"En savoir plus","link_internal":"","link_media":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/02\/Criteo-Shopper-Story-2020-FR.pdf","link_external":"https:\/\/www2.criteo.com\/adagereport","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":["Open in a new tab"],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"acf_fc_layout":"app_install","title":"App Retargeting","sub_title":"Atteignez vos objectifs de croissance en maximisant le potentiel de votre carnet d\u2019utilisateurs.","components":[{"acf_fc_layout":"description","title":"","description_type":"title_description","copy":"","check_descriptions":false,"title_descriptions":[{"title":"Boostez la conversion in-app avec les annonces dynamiques","description":"

Touchez vos abonn\u00e9s actifs sur plus de 550 000 applications et faites-les revenir gr\u00e2ce \u00e0 des annonces ultra-personnalis\u00e9es, bas\u00e9es sur l\u2019analyse de leur comportement d\u2019achat et de navigation, tous appareils confondus.<\/p>\n"},{"title":"G\u00e9n\u00e9rez des revenus suppl\u00e9mentaires en sugg\u00e9rant de nouveaux articles","description":"

Jusqu’\u00e0 28 % des achats sont r\u00e9alis\u00e9s sur des produits qui n’ont jamais \u00e9t\u00e9 consult\u00e9s auparavant. Notre technologie mobilise l\u2019int\u00e9gralit\u00e9 de votre catalogue pour identifier avec pr\u00e9cision les articles qui auront le plus de chances d\u2019int\u00e9resser chaque shopper.<\/p>\n"},{"title":"Renvoyez vos abonn\u00e9s vers les derniers produits consult\u00e9s","description":"

Int\u00e9grez des deep-links vers les pages produit in-app les plus susceptibles d’int\u00e9resser les shoppers.<\/p>\n"}]},{"acf_fc_layout":"phones","title":"Comment \u00e7a marche ?","time_to_swap_phone_images":"4","phones":[{"title":"","description":"","images":[{"image":{"ID":11728,"id":11728,"title":"01_Shopper_App-Retargeting-1","filename":"01_Shopper_App-Retargeting-1.jpg","filesize":34823,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/02\/01_Shopper_App-Retargeting-1.jpg","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=11728","alt":"","author":"9","description":"","caption":"","name":"01_shopper_app-retargeting-1","status":"inherit","uploaded_to":130,"date":"2020-02-13 16:57:06","modified":"2020-02-13 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