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Notre technologie d\u2019analyse s\u00e9mantique \u00e9tudie les signaux contextuels traditionnels (URL, niveau de cat\u00e9gorie, texte, images\u2026) pour comprendre la pertinence contextuelle de chaque page.<\/p>\n","bullets":false,"disclaimer":"","cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"image__benefit":"Image","image":{"ID":14476,"id":14476,"title":"Contextual-01-v2","filename":"Contextual-01-v2.png","filesize":3897,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/contextual-advertising\/contextual-01-v2\/","alt":"","author":"9","description":"","caption":"","name":"contextual-01-v2","status":"inherit","uploaded_to":14472,"date":"2021-04-21 15:07:46","modified":"2021-04-21 15:07:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1064,"height":650,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-300x183.png","medium-width":300,"medium-height":183,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-768x469.png","medium_large-width":640,"medium_large-height":391,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-1024x626.png","large-width":640,"large-height":391,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2.png","1536x1536-width":1064,"1536x1536-height":650,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2.png","2048x2048-width":1064,"2048x2048-height":650,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2.png","success-story-width":630,"success-story-height":385,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/Contextual-01-v2-300x300.png","profile_300-width":300,"profile_300-height":300}},"benefit_icon":false,"benefit_title":"","text_area":"Standard","title":"Int\u00e9gration des signaux transactionnels \u00e0 l\u2019aide de donn\u00e9es first party","copy":"

Nous analysons ensuite les donn\u00e9es first party dont vous disposez sur vos shoppers en ligne, pour identifier les produits qu\u2019ils ont consult\u00e9s et ce qui les a conduits \u00e0 concr\u00e9tiser leur achat. Gr\u00e2ce \u00e0 ces informations, Criteo calcule des scores d’affinit\u00e9 entre les centres d\u2019int\u00e9r\u00eat de vos clients et ces URL.<\/p>\n","bullets":false,"disclaimer":"","cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"image__benefit":"Image","image":{"ID":14477,"id":14477,"title":"03","filename":"03.png","filesize":12031,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/contextual-advertising\/attachment\/03\/","alt":"","author":"9","description":"","caption":"","name":"03","status":"inherit","uploaded_to":14472,"date":"2021-04-21 15:07:48","modified":"2021-04-21 15:07:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1064,"height":650,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-300x183.png","medium-width":300,"medium-height":183,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-768x469.png","medium_large-width":640,"medium_large-height":391,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-1024x626.png","large-width":640,"large-height":391,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03.png","1536x1536-width":1064,"1536x1536-height":650,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03.png","2048x2048-width":1064,"2048x2048-height":650,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03.png","success-story-width":630,"success-story-height":385,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/04\/03-300x300.png","profile_300-width":300,"profile_300-height":300}},"benefit_icon":false,"benefit_title":"","text_area":"Standard","title":"Affichage des publicit\u00e9s avec des recommandations de produits ayant le plus de pertinence contextuelle","copy":"

Enfin, nous associons la pertinence contextuelle d\u2019une page et les scores d\u2019affinit\u00e9 des produits issus de vos donn\u00e9es first party pour cr\u00e9er des audiences similaires \u00e0 celles de vos meilleurs clients. R\u00e9sultat, ces audiences ont acc\u00e8s \u00e0 des recommandations de produits recommandations de produits tr\u00e8s pertinentes.<\/p>\n","bullets":false,"disclaimer":"","cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]},{"acf_fc_layout":"description_&_featured_box","description":"

Toucher des audiences qualifi\u00e9es<\/h3>\n

Notre vaste ensemble de donn\u00e9es transactionnelles, associ\u00e9 \u00e0 vos donn\u00e9es first party et \u00e0 des signaux contextuels, permet de cr\u00e9er des audiences similaires sans utiliser de cookies.<\/p>\n

Objectif : r\u00e9duire les inefficacit\u00e9s<\/h3>\n

Appuyez-vous sur les signes d\u2019int\u00e9r\u00eat pour les produits et les scores d\u2019affinit\u00e9 pour cibler les cat\u00e9gories contextuelles et les URL les plus susceptibles de g\u00e9n\u00e9rer une vente ou la cr\u00e9ation d\u2019un compte.<\/p>\n

Augmenter les ventes<\/h3>\n

Gr\u00e2ce \u00e0 un ciblage plus intelligent et des annonces plus pertinentes, vos campagnes contextuelles, vont vous permettre d’atteindre les r\u00e9sultats commerciaux qui vous importent le plus.<\/p>\n","right_feature_title":"Ciblage contextuel : 4 raisons de l\u2019adopter d\u00e8s maintenant","right_feature_image":{"ID":9030,"id":9030,"title":"18_Web_Generic_Thumbnails-02","filename":"18_Web_Generic_Thumbnails-02.png","filesize":94924,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02.png","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=9030","alt":"","author":"9","description":"","caption":"","name":"18_web_generic_thumbnails-02-2","status":"inherit","uploaded_to":9028,"date":"2018-11-13 20:10:48","modified":"2018-11-13 20:10:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1251,"height":834,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02-768x512.png","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02-1024x683.png","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02.png","1536x1536-width":1251,"1536x1536-height":834,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02.png","2048x2048-width":1251,"2048x2048-height":834,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02.png","success-story-width":630,"success-story-height":420,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02.png","profile_150-width":150,"profile_150-height":100,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/11\/18_Web_Generic_Thumbnails-02.png","profile_300-width":300,"profile_300-height":200}},"remove_overlay":true,"right_feature_cta_button":{"type":"internal","text":"En savoir plus","link_internal":"https:\/\/www.criteo.com\/fr\/blog\/ciblage-contextuel-4-raisons-de-ladopter-des-maintenant\/","link_media":false,"link_external":"https:\/\/www2.criteo.com\/adagereport","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"acf_fc_layout":"title_text_cta","background_color":{"color":"Pewter"},"white_text":true,"title":"Ciblage contextuel fait pour le commerce","text":"

Des campagnes contextuelles bas\u00e9es sur des donn\u00e9es transactionnelles et con\u00e7ues pour booster vos r\u00e9sultats.<\/p>\n","cta_button":{"type":"internal","text":"Nous contacter","link_internal":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_code":"","bevel":"peach-grapes","bevel_reversed":false,"side_text":"","remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Contextual Advertising","caption_is_page_title":true,"title":"Boostez vos campagnes contextuelles gr\u00e2ce aux signaux transactionnels","title_size":"h4","description":"

Allez au-del\u00e0 des mots-cl\u00e9s pour savoir o\u00f9 diffuser vos annonces. Avec le Contextual Advertising, passez \u00e0 la vitesse sup\u00e9rieure : tirez parti de la seule solution capable d\u2019optimiser votre ciblage gr\u00e2ce \u00e0 des donn\u00e9es transactionnelles first party. Bienvenue dans la nouvelle \u00e8re du Contextual Advertising.<\/p>\n","description_font_size":"default"}},"button":{"type":"external","text":"\u00c7a m'int\u00e9resse","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"why-marketers-love-criteo","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"68","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Contextual Advertising : des atouts pl\u00e9biscit\u00e9s par les sp\u00e9cialistes du marketing","title_size":"h3","description":"

Notre solution optimise le Contextual Advertising gr\u00e2ce aux donn\u00e9es transactionnelles first party.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"below-the-intro-four","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/Contextual-Icon-01.svg","title":"Donn\u00e9es transactionnelles first party","description":"

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Diffusez des recommandations de produits pertinentes, bas\u00e9es sur le contexte et les transactions attribu\u00e9es \u00e0 l\u2019URL en question, g\u00e9n\u00e9rez davantage d\u2019interactions et boostez le trafic qualifi\u00e9.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/Contextual-Icon-03.svg","title":"Protection de l\u2019image de marque\u202f","description":"

Soyez pr\u00e9sents dans des environnements s\u00fbrs et pertinents, pour diffuser votre message tout en prot\u00e9geant votre marque.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/Contextual-Icon-04.svg","title":"Mesure des performances","description":"

Quantifiez les retomb\u00e9es progressives de vos campagnes contextuelles sur votre activit\u00e9 gr\u00e2ce \u00e0 un reporting qui englobe l\u2019ensemble du funnel, jusqu\u2019\u00e0 la vente finale.<\/p>\n"}]}},{"acf_fc_layout":"gallery_slider","gallery_slider":{"section_customization":{"anchor_id":"how-it-works","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"COMMENT \u00c7A MARCHE ?","caption_is_page_title":false,"title":"Comment fonctionne le Contextual Advertising de Criteo 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R\u00e9duisez les inefficacit\u00e9s<\/h3>\n

Appuyez-vous sur les signaux d\u2019int\u00e9r\u00eat pour les produits et sur les scores d\u2019affinit\u00e9 pour cibler les cat\u00e9gories contextuelles et les URL qui auront le plus de chances d\u2019attirer des visiteurs qualifi\u00e9s sur votre site.<\/p>\n

Boostez l\u2019engagement<\/h3>\n

Des annonces ax\u00e9es sur les donn\u00e9es transactionnelles et les signaux contextuels, qui multiplient les interactions.<\/p>\n

Un trafic de qualit\u00e9<\/h3>\n

Gr\u00e2ce \u00e0 un ciblage intelligent et \u00e0 des annonces toujours plus pertinentes dans leur contexte, boostez la performance de vos campagnes pour atteindre \u2013 et d\u00e9passer \u2013 vos objectifs.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":[{"media_type":"image","image":{"ID":14868,"id":14868,"title":"CT-Image-01","filename":"CT-Image-01.svg","filesize":95214,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=14868","alt":"","author":"9","description":"","caption":"","name":"ct-image-01","status":"inherit","uploaded_to":14861,"date":"2021-06-29 18:43:34","modified":"2021-06-29 18:43:34","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":502,"height":402,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","thumbnail-width":502,"thumbnail-height":402,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","medium-width":502,"medium-height":402,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","medium_large-width":502,"medium_large-height":402,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","large-width":502,"large-height":402,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","1536x1536-width":502,"1536x1536-height":402,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","2048x2048-width":502,"2048x2048-height":402,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","success-story-width":502,"success-story-height":402,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","profile_24-width":502,"profile_24-height":402,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","profile_48-width":502,"profile_48-height":402,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","profile_96-width":502,"profile_96-height":402,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","profile_150-width":502,"profile_150-height":402,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/CT-Image-01.svg","profile_300-width":502,"profile_300-height":402}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Analyse des signaux contextuels classiques d\u2019une URL","description":"

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