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\u00c9thique des produits : notre approche<\/h4>\n

Soci\u00e9t\u00e9 internationale de Commerce Media visant \u00e0 am\u00e9liorer les r\u00e9sultats commerciaux des marketers comme des \u00e9diteurs, Criteo entend adopter une approche \u00e9thique \u00e0 chaque \u00e9tape du d\u00e9veloppement de ses produits et de sa cha\u00eene d\u2019approvisionnement.<\/p>\n

 <\/p>\n

Notre comit\u00e9 d\u2019\u00e9thique des produits<\/h4>\n

Le comit\u00e9 d\u2019\u00e9thique des produits de Criteo est un organe central et transversal qui d\u00e9fend une culture publicitaire \u00e9thique, responsable et digne de confiance, aliment\u00e9e par l\u2019IA dans l\u2019ensemble des activit\u00e9s de Criteo. Le travail de ce comit\u00e9 vise \u00e0 lutter contre la d\u00e9sinformation, \u00e0 saisir pleinement l\u2019impact potentiel des biais dans nos algorithmes et, enfin, \u00e0 int\u00e9grer nos valeurs dans nos campagnes publicitaires. En veillant au respect de nos normes \u00e9thiques, le comit\u00e9 veille \u00e9galement \u00e0 ce que nous fournissions \u00e0 nos clients et partenaires des annonces fiables. Le comit\u00e9 est compos\u00e9 de responsables repr\u00e9sentatifs de tous les services de Criteo. Il se r\u00e9unit tous les deux mois.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"68","desktop_bottom":"120","mobile_top":"","mobile_bottom":"300"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Nos quatre principes cl\u00e9s","title_size":"h3","description":"

Le comit\u00e9 d\u2019\u00e9thique des produits de Criteo s\u2019appuie sur quatre principes cl\u00e9s qui sous-tendent notre \u00e9thique publicitaire, conform\u00e9ment aux recommandations de la World Federation of Advertisers<\/a>\u00a0:<\/p>\n","description_font_size":"default"}},"description_boxes_layout":"sidebar-two-columns","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/10\/Transparency-Icon.svg","title":"Transparence","description":"

Garantir une utilisation des donn\u00e9es personnelles transparente, facile \u00e0 comprendre et accessible \u00e0 tous. Cette d\u00e9marche couvre les risques et les cons\u00e9quences sociales, \u00e9thiques et soci\u00e9tales potentielles de cette utilisation.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/10\/Respect-Icon.svg","title":"Respect","description":"

Comprendre et respecter les int\u00e9r\u00eats de toutes les parties prenantes, prot\u00e9ger les droits de l\u2019homme commun\u00e9ment admis (vie priv\u00e9e, dignit\u00e9, diversit\u00e9, \u00e9quit\u00e9, \u00e9galit\u00e9, autonomie et libert\u00e9).<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/10\/Fairness-Icon.svg","title":"\u00c9quit\u00e9 ","description":"

Contr\u00f4ler en permanence l\u2019\u00e9quit\u00e9 des pratiques publicitaires pour \u00e9viter de perp\u00e9tuer les pr\u00e9jug\u00e9s, la discrimination ou l\u2019exclusion.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/10\/Accountability-Icon.svg","title":"Responsabilit\u00e9 ","description":"

Tenir Criteo, ainsi que nos partenaires et clients, responsables de l\u2019utilisation des donn\u00e9es.<\/p>\n"}]}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"54","desktop_bottom":"54","mobile_top":"54","mobile_bottom":"54"},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-120","desktop_bottom_margin":"120","mobile_top_margin":"-200","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

Notre engagement au-del\u00e0 de notre secteur d\u2019activit\u00e9.<\/h4>\n

Notre programme de RSE (responsabilit\u00e9 sociale d\u2019entreprise) n\u2019a rien de th\u00e9orique. 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