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1. Donn\u00e9es first-party<\/h3>\n

Dans un monde sans cookies tiers, les donn\u00e9es first-party valent de l\u2019or.<\/p>\n

Chez Criteo, nous avons d\u00e9j\u00e0 mis au point un r\u00e9seau unique de donn\u00e9es first-party qui recouvre \u00e0 la fois l\u2019offre et la demande. Nous garantissons ainsi le respect de la confidentialit\u00e9 gr\u00e2ce \u00e0 des solutions telles que les e-mails hach\u00e9s \u00e0 grande \u00e9chelle, et pr\u00e9servons une adressabilit\u00e9 individualis\u00e9e dans tout l\u2019\u00e9cosyst\u00e8me.<\/p>\n

2. Privacy Sandbox de Google<\/h3>\n

Partenaire de choix de Google Chrome, nous sommes pionniers de la Privacy Sandbox, depuis ses d\u00e9buts.<\/p>\n

Gr\u00e2ce \u00e0 ce partenariat, nous pouvons proposer des solutions de reciblage, de publicit\u00e9 personnalis\u00e9e et de mesure sur 63 % du trafic Internet mondial. Le tout, sans avoir besoin de recourir aux cookies tiers.<\/p>\n

3. Environnements ferm\u00e9s<\/h3>\n

Gr\u00e2ce aux audiences du retail et des r\u00e9seaux sociaux, Criteo vous offre le meilleur des deux mondes.<\/p>\n

Notre strat\u00e9gie relie nos partenaires aux audiences de plus de 200 retailers via notre r\u00e9seau retail media, ainsi qu\u2019\u00e0 des millions d\u2019utilisateurs authentifi\u00e9s sur les r\u00e9seaux sociaux, tels que Meta.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":[{"icon":false,"title":"What It Takes to Build a Retail Media Network","description":"For retailers wondering how to build a retail media network, our CRO, Brian Gleason, has insights for retailers of all sizes to consider.","url":"https:\/\/www.criteo.com\/blog\/what-it-takes-to-build-a-retail-media-network\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Retail Onsite Display is a Hot Strategy You Aren\u2019t Using, But Should Be","description":"Retail onsite display is the online equivalent of shelf-talkers and POS displays in physical stores. Learn all about it and why you need it.","url":"https:\/\/www.criteo.com\/blog\/retail-onsite-display-is-a-hot-strategy\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Explosion in Ecommerce Fuels the Need","description":"Retail media has been given a shot of adrenaline, accelerating its growth and catapulting it to the top of brands\u2019 budgets.","url":"https:\/\/www.criteo.com\/ultimate-guide-to-retail-media\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"First-Party Data Makes Retail Media a Future-Proof Strategy ","description":"Retail media is the obvious choice for brands looking for a viable alternative for today and after 3P cookies are gone.","url":"https:\/\/www.criteo.com\/blog\/first-party-data-makes-retail-media-a-future-proof-strategy\/","custom_link_text":"","open_in_new_tab":false}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"20","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"WEBINAIRE","caption_is_page_title":false,"title":"Notre approche de l'adressabilit\u00e9 en 90 secondes.","title_size":"h4","description":"

Notre Chief Product Officer, Todd Parsons, pr\u00e9sente notre approche multidimensionnelle de l’adressabilit\u00e9. Vous avez 15 minutes de libre ? Regardez le webinaire complet pour avoir une vision globale de notre strat\u00e9gie.<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":true,"switch_columns":false,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"video","image":false,"background_wave":false,"video_iframe_url":"https:\/\/fast.wistia.net\/embed\/iframe\/vx22093h34?seo=false&videoFoam=false","icon":false,"subtitle":"","description":"","link_list":[{"link":{"title":"Visionner le webinaire complet de 15 minutes","url":"https:\/\/criteo.wistia.com\/medias\/9ug7t8ifok","target":""},"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/05\/Inspire-with-video-icon.svg"}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":[{"media_type":"image","image":{"ID":19267,"id":19267,"title":"23-Addressability-Headers-Publishers","filename":"23-Addressability-Headers-Publishers.png","filesize":125409,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/addressability\/23-addressability-headers-publishers\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-publishers","status":"inherit","uploaded_to":19163,"date":"2024-01-10 19:28:46","modified":"2024-01-10 19:28:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Publishers-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"\u00c9diteurs","description":"

L\u2019inventaire publicitaire vaut de l\u2019or quand les annonceurs savent pr\u00e9cis\u00e9ment quelles audiences toucher.<\/p>\n

Mais sans solution d\u2019adressabilit\u00e9 fiable, les annonceurs risquent de t\u00e2tonner dans le noir, mettant en p\u00e9ril les revenus des \u00e9diteurs. Chez Criteo, notre strat\u00e9gie a \u00e9t\u00e9 pens\u00e9e pour accompagner les \u00e9diteurs tout en pr\u00e9servant la valeur de leur inventaire, au service de la mon\u00e9tisation qui les fait vivre.<\/p>\n","link_list":[{"link":{"title":"Visionner d\u00e8s maintenant en anglais","url":"https:\/\/experiences.criteo.com\/adressabilityforpublishers","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":19268,"id":19268,"title":"23-Addressability-Headers-Brands","filename":"23-Addressability-Headers-Brands.png","filesize":131872,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/addressability\/23-addressability-headers-brands\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-brands","status":"inherit","uploaded_to":19163,"date":"2024-01-10 19:28:51","modified":"2024-01-10 19:28:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Brands-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Marques","description":"

Tout l\u2019enjeu des marques est de communiquer le bon message \u00e0 la bonne personne, au bon moment.<\/p>\n

Nos solutions d\u2019adressabilit\u00e9 maintiennent les outils de fr\u00e9quence limite, de mesure et de personnalisation publicitaire sans compromis sur les performances. C\u2019est dans ces conditions que les marques peuvent continuer \u00e0 exceller dans leur domaine.<\/p>\n","link_list":[{"link":{"title":"Visionner d\u00e8s maintenant en anglais","url":"https:\/\/experiences.criteo.com\/addressabilityforbrands","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":19266,"id":19266,"title":"23-Addressability-Headers-Retailers","filename":"23-Addressability-Headers-Retailers.png","filesize":128167,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/addressability\/23-addressability-headers-retailers\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-retailers","status":"inherit","uploaded_to":19163,"date":"2024-01-10 19:28:42","modified":"2024-01-10 19:28:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Retailers-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Retailers","description":"

Capables d\u2019op\u00e9rer du c\u00f4t\u00e9 de la demande comme de l\u2019offre, les retailers jouent un r\u00f4le incontournable dans notre \u00e9cosyst\u00e8me.<\/p>\n

Mon\u00e9tiser des ressources de donn\u00e9es, g\u00e9n\u00e9rer des performances mesurables dans le cadre de leurs campagnes\u2026 Quel que soit leur objectif, les retailers ont besoin d\u2019une solution d\u2019adressabilit\u00e9 robuste pour pr\u00e9server et multiplier leurs revenus.<\/p>\n","link_list":[{"link":{"title":"Visionner d\u00e8s maintenant en anglais","url":"https:\/\/experiences.criteo.com\/addressabilityforretailers","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":19269,"id":19269,"title":"23-Addressability-Headers-Agencies","filename":"23-Addressability-Headers-Agencies.png","filesize":130042,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/addressability\/23-addressability-headers-agencies\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-agencies","status":"inherit","uploaded_to":19163,"date":"2024-01-10 19:28:56","modified":"2024-01-10 19:28:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/01\/23-Addressability-Headers-Agencies-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Agences","description":"

Procurer une r\u00e9elle valeur ajout\u00e9e \u00e0 leurs clients, preuve \u00e0 l\u2019appui, m\u00eame apr\u00e8s la fin des cookies tiers\u00a0: c\u2019est le d\u00e9fi que nous avons choisi de relever.<\/p>\n

Gr\u00e2ce aux solutions de Criteo, les agences pourront poursuivre leur reporting des indicateurs cl\u00e9s tels que le ROAS, y compris dans les environnements ayant abandonn\u00e9 les cookies.<\/p>\n","link_list":[{"link":{"title":"Visionner d\u00e8s maintenant en anglais","url":"https:\/\/experiences.criteo.com\/addressabilityforagencies","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_boxes_subtitle":"Register for our agency addressability webinar","left_align_subtitle":false,"use_learn_more_button":false,"boxes":[{"icon":false,"title":"Agencies","description":"Delivering\u2014and proving\u2014value for clients in the post-cookie age will be a challenge. \r\n \r\nWith Criteo\u2019s solutions, agencies can continue to report on key metrics like ROAS, even in cookie-compromised environments. ","url":"https:\/\/splashthat.com\/#notfound","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Brands ","description":"For brands, it\u2019s all about delivering the right message, to the right person, at the right time. \r\n\r\nBy safeguarding tools like frequency capping, measurement, and creative personalization\u2014without compromising performance\u2014our addressability solutions help brands to keep doing what they do best. ","url":"https:\/\/splashthat.com\/#notfound","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Retailers ","description":"Are you making the most of your audience? \r\n\r\nOur addressability strategy ensures that retailers can extend their reach across the entire shopper journey\u2014from onsite to offsite. ","url":"https:\/\/splashthat.com\/#notfound","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Publishers ","description":"Ad inventory becomes much more valuable when advertisers know which audiences they\u2019re reaching. \r\n\r\nFor media owners looking to maximize revenue, our addressability solutions ensure better match rates in cookieless environments and, in turn, higher CPMs.","url":"https:\/\/splashthat.com\/#notfound","custom_link_text":"","open_in_new_tab":false}]}},{"acf_fc_layout":"expandable_boxes","expandable_boxes":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"PREMIERS PAS","caption_is_page_title":false,"title":"L\u2019avenir s\u2019\u00e9crit sur mesure","title_size":"h4","description":"

Face \u00e0 la recrudescence de solutions, le choix s\u2019annonce \u00e9pineux.<\/p>\n

Mais pas de panique\u00a0: nous avons mis au point des strat\u00e9gies personnalis\u00e9es pour aider nos partenaires dans tout l\u2019\u00e9cosyst\u00e8me \u00e0 relever le d\u00e9fi de l\u2019adressabilit\u00e9 \u00e0 leur mani\u00e8re.<\/p>\n","description_font_size":"default"}},"boxes":[{"visible_content":"

\u00c9diteurs<\/h4>\n

L\u2019inventaire publicitaire gagne en valeur quand les annonceurs savent pr\u00e9cis\u00e9ment quelles audiences cibler. Les insights d\u2019audience qu\u2019exploitent nos syst\u00e8mes leur permettant de pr\u00e9dire le r\u00e9sultat optimal d\u2019une campagne, et les annonceurs sont logiquement pr\u00eats \u00e0 payer le prix fort pour mettre la main dessus.<\/p>\n

Toutefois, sans solution d\u2019adressabilit\u00e9 fiable, ces derniers en seront r\u00e9duits \u00e0 se retrouver dans l’obscurit\u00e9, mettant en p\u00e9ril les revenus des \u00e9diteurs. Chez Criteo, notre strat\u00e9gie d\u2019adressabilit\u00e9 multidimensionnelle a \u00e9t\u00e9 pens\u00e9e pour accompagner les \u00e9diteurs tout en pr\u00e9servant la valeur de leur inventaire, au service de la mon\u00e9tisation qui les fait vivre.<\/p>\n","expandable_content":"

\n

\"\"<\/a>Pr\u00e9servez vos CPM gr\u00e2ce aux donn\u00e9es first-party<\/strong><\/p>\n<\/div>\n

Dans la mesure o\u00f9 tout ici repose sur le partage, nous encourageons nos \u00e9diteurs partenaires \u00e0 franchir le cap en leur proposant le partage s\u00e9curis\u00e9 de leurs donn\u00e9es first-party, comme les e-mails hach\u00e9s et les identifiants alternatifs, dans le cadre des demandes d\u2019ench\u00e8re.Ne perdez pas de temps : plus vite vous partagez vos signaux, et plus vite les annonceurs pourront les mettre en correspondance avec les campagnes cibl\u00e9es.<\/p>\n

\n

\"\"Pr\u00e9parez-vous pour la Google Privacy Sandbox<\/strong><\/p>\n<\/div>\n

C\u2019est le bon moment pour configurer votre header bidding afin de prendre en charge la Google Privacy Sandbox via Prebid (ou d\u2019autres adaptateurs).
\nBesoin de conseils pour bien d\u00e9marrer ? Notre \u00e9quipe se tient \u00e0 votre disposition pour r\u00e9pondre \u00e0 toutes les questions que vous vous posez sur l\u2019int\u00e9gration et pour vous mettre le pied \u00e0 l\u2019\u00e9trier.<\/p>\n

\n

\"\"Croquez l\u2019avenir sans cookies avec une strat\u00e9gie de tests A\/B<\/strong><\/p>\n<\/div>\n

La mise en place d\u2019un cadre de tests A\/B peut vous aider \u00e0 identifier les solutions d\u2019adressabilit\u00e9 qui fonctionnent le mieux, voire \u00e0 trouver de nouveaux revenus incr\u00e9mentaux.<\/p>\n"},{"visible_content":"

Retailers<\/h4>\n

Capables d\u2019op\u00e9rer du c\u00f4t\u00e9 de la demande comme de l\u2019offre, les retailers jouent un r\u00f4le incontournable dans notre \u00e9cosyst\u00e8me.<\/p>\n

Mon\u00e9tiser des ressources de donn\u00e9es, g\u00e9n\u00e9rer des performances mesurables dans le cadre de leurs campagnes\u2026 Quel que soit leur objectif, les retailers ont besoin d\u2019une solution d\u2019adressabilit\u00e9 robuste pour cibler une client\u00e8le nouvelle et existante, pr\u00e9server leurs revenus et enfin les multiplier.<\/p>\n

Parce qu\u2019elle est multidimensionnelle, notre strat\u00e9gie d\u2019adressabilit\u00e9 offre une couverture maximale et des performances de haut niveau au service de la mon\u00e9tisation off-site et des campagnes d\u2019activation sur l\u2019lnternet ouvert. Ainsi, les annonceurs peuvent assurer l\u2019efficacit\u00e9 de leur strat\u00e9gie marketing tout en s\u00e9curisant la croissance de leurs revenus retail media.<\/p>\n","expandable_content":"

\n

\"\"Renforcez la qualit\u00e9 de vos donn\u00e9es first-party<\/strong><\/p>\n<\/div>\n

D\u00e9ployez vos tactiques de consolidation des donn\u00e9es first-party d\u00e8s le d\u00e9but du parcours d\u2019achat gr\u00e2ce \u00e0 des promotions, des contenus exclusifs, des programmes de fid\u00e9lit\u00e9 et bien plus.<\/p>\n

En plus d\u2019alimenter votre flywheel, les donn\u00e9es first-party g\u00e9n\u00e8rent du trafic et des ventes on-site, ce qui enrichit les insights de donn\u00e9es, suscite une plus forte demande et affine vos tactiques d\u2019achats m\u00e9dias.<\/p>\n

\n

\"\"Faites travailler vos donn\u00e9es<\/strong><\/p>\n<\/div>\n

Nous encourageons l\u2019ensemble de nos partenaires retailers \u00e0 partager leurs donn\u00e9es first-party avec Criteo, avec en contrepartie l\u2019assurance de pouvoir exploiter la mon\u00e9tisation off-site et diffuser des campagnes adressables compatibles avec nos solutions Privacy Sandbox.<\/p>\n

L\u2019int\u00e9r\u00eat des donn\u00e9es first-party fournies par les retailers est loin de se limiter aux strat\u00e9gies marketing. Ces donn\u00e9es, les retailers Criteo peuvent \u00e9galement les mon\u00e9tiser off-site pour l\u2019activation annonceur via Commerce Max afin de booster les revenus et performances des campagnes des marques.<\/p>\n

\n

\"\"Faites de la Sandbox votre terrain de jeu<\/strong><\/p>\n<\/div>\n

Dot\u00e9s d\u2019une configuration compatible, les retailers peuvent exploiter les outils Criteo dans la Privacy Sandbox, y compris la mon\u00e9tisation des audiences au niveau utilisateur regroup\u00e9es par centres d\u2019int\u00e9r\u00eat et d\u00e9velopp\u00e9es avec l\u2019API Protected Audience de Google.<\/p>\n

\n

\"\"\u00c9largissez votre offre retail media<\/strong><\/p>\n<\/div>\n

Profitez de la captation des budgets par le retail media en \u00e9largissant l\u2019inventaire disponible on-site pour la mon\u00e9tisation et en int\u00e9grant l\u2019off-site \u00e0 votre offre.<\/p>\n"},{"visible_content":"

Agences<\/h4>\n

Procurer une r\u00e9elle valeur ajout\u00e9e aux clients, preuve \u00e0 l\u2019appui, m\u00eame apr\u00e8s la fin des cookies tiers : tel est le d\u00e9fi qui s\u2019impose aux agences. Gr\u00e2ce aux solutions Criteo, elles peuvent continuer d\u2019int\u00e9grer \u00e0 leurs rapports des indicateurs cl\u00e9s tels que le ROAS, notamment dans des environnements sans cookies, comme c\u2019est d\u00e9j\u00e0 le cas dans Safari et Firefox.<\/p>\n

Les agences qui accompagnent leurs marques clientes dans l\u2019\u00e9laboration de strat\u00e9gies de donn\u00e9es first-party se donnent la possibilit\u00e9 d\u2019exploiter de nouvelles opportunit\u00e9s et pr\u00e9parent les conditions de leur succ\u00e8s dans un avenir adressable.<\/p>\n","expandable_content":"

\n

\"\"<\/a>Renforcez la strat\u00e9gie de donn\u00e9es first-party de vos clients<\/strong><\/p>\n<\/div>\n

Boostez les strat\u00e9gies marketing des marques en les aidant \u00e0 am\u00e9liorer leur collecte de donn\u00e9es first-party gr\u00e2ce \u00e0 des promotions cibl\u00e9es, du contenu exclusif et des programmes de fid\u00e9lit\u00e9.<\/p>\n

En outre, vos clients peuvent se pencher sur des int\u00e9grations plus profondes, comme le partage de donn\u00e9es first-party (e-mails hach\u00e9s, par exemple) en conformit\u00e9 avec les r\u00e8gles de confidentialit\u00e9 afin de maximiser leur ROAS et de garantir la compatibilit\u00e9 future de leurs campagnes avec la Privacy Sandbox de Google.<\/p>\n

\n

\"\"Tirez parti des environnements ferm\u00e9s<\/strong><\/p>\n<\/div>\n

Sur notre plateforme, les agences ont une approche unifi\u00e9e des multiples points de contact marketing, dont le retail media on-site, l\u2019off-site et les r\u00e9seaux sociaux, avec \u00e0 la cl\u00e9 un gain d\u2019efficacit\u00e9 et une adressabilit\u00e9 \u00e9volutive des campagnes d\u2019activation.<\/p>\n

\n

\"\"Exploitez les informations contextuelles et les signaux des \u00e9diteurs<\/strong><\/p>\n<\/div>\n

Aidez vos clients \u00e0 puiser dans les audiences commerciales uniques de Criteo, d\u00e9velopp\u00e9es sans cookies \u00e0 l\u2019aide d\u2019un mix de signaux continuellement mis \u00e0 jour et provenant de sources vari\u00e9es : comportementaux et contextuels, fournis par les \u00e9diteurs et plus largement par le secteur, comme les audiences d\u00e9finies par le vendeur.<\/p>\n"},{"visible_content":"

Marques<\/h4>\n

Tout l\u2019enjeu pour les marques consiste \u00e0 communiquer le bon message \u00e0 la bonne personne, au bon moment.<\/p>\n

Nos solutions d\u2019adressabilit\u00e9 maintiennent les outils de fr\u00e9quence limite, de mesure et de personnalisation publicitaire sans compromis sur les performances. C\u2019est dans ces conditions que les marques peuvent continuer \u00e0 exceller dans leur domaine.<\/p>\n

Adoptez une strat\u00e9gie multidimensionnelle pour p\u00e9renniser et accro\u00eetre votre retour sur investissements m\u00e9dias.<\/p>\n","expandable_content":"

\n

\"\"<\/a>Am\u00e9liorez votre strat\u00e9gie de donn\u00e9es first-party<\/strong><\/p>\n<\/div>\n

Faites passer vos strat\u00e9gies marketing \u00e0 la vitesse sup\u00e9rieure en d\u00e9veloppant des audiences bas\u00e9es sur vos donn\u00e9es first-party. Rien de tel pour cerner votre meilleure client\u00e8le : ces donn\u00e9es sont source d\u2019insights de qualit\u00e9 \u00e0 propos des consommateurs susceptibles de s\u2019int\u00e9resser \u00e0 vos produits, ce qui facilite \u00e9galement votre processus d\u2019acquisition.<\/p>\n

\n

\"\"Faites de la Sandbox votre terrain de jeu<\/strong><\/p>\n<\/div>\n

Criteo compte parmi les premiers et principaux partenaires de test de Google, et \u00e0 ce titre aide les marques \u00e0 tirer pleinement parti des API de la Privacy Sandbox en vue de la suppression des cookies \u00e0 l\u2019horizon 2025 (et au-del\u00e0). L\u2019enjeu est de taille, puisque cette transition concerne 63 % du trafic Internet.<\/p>\n

\n

\"\"Ne passez pas \u00e0 c\u00f4t\u00e9 des environnements ferm\u00e9s<\/strong><\/p>\n<\/div>\n

Une port\u00e9e adressable et \u00e9volutive, des campagnes plus efficaces et des performances redoubl\u00e9es : c\u2019est ce que vous promet l\u2019int\u00e9gration de Criteo avec Meta, qui vous permet d\u2019ex\u00e9cuter des campagnes dans plus de 220 environnements retail media et canaux sociaux du r\u00e9seau Criteo.<\/p>\n

G\u00e9n\u00e9rez des ventes incr\u00e9mentales en misant sur l\u2019acquisition et la r\u00e9tention, \u00e9tendez la port\u00e9e de vos campagnes aux environnements retail media ainsi qu\u2019aux r\u00e9seaux sociaux, puis mesurez le tout en boucle ferm\u00e9e.<\/p>\n"}]}},{"acf_fc_layout":"single_success_story","single_success_story":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"40","desktop_bottom":"60","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"logo":{"ID":18845,"id":18845,"title":"Slate ss logo 1-min","filename":"Slate-ss-logo-1-min.png","filesize":12176,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min.png","link":"https:\/\/www.criteo.com\/fr\/success-stories\/slate\/slate-ss-logo-1-min\/","alt":"","author":"9","description":"","caption":"","name":"slate-ss-logo-1-min","status":"inherit","uploaded_to":18841,"date":"2023-07-14 16:09:36","modified":"2023-07-14 16:09:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1000,"height":309,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-300x93.png","medium-width":300,"medium-height":93,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-768x237.png","medium_large-width":640,"medium_large-height":198,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min.png","large-width":640,"large-height":198,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min.png","1536x1536-width":1000,"1536x1536-height":309,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min.png","2048x2048-width":1000,"2048x2048-height":309,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-630x195.png","success-story-width":630,"success-story-height":195,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/07\/Slate-ss-logo-1-min-300x300.png","profile_300-width":300,"profile_300-height":300}},"stat_number":"138 %","stat_description":"Augmentation des CPM pour le trafic Safari","button":{"type":"internal","text":"T\u00e9moignage","link_internal":"https:\/\/www.criteo.com\/fr\/success-stories\/slate\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"quote":"\u00ab Nous nous sommes associ\u00e9s \u00e0 Criteo pour mon\u00e9tiser notre inventaire de fa\u00e7on plus efficace, dans un \u00e9cosyst\u00e8me sans cookies. et nous sommes ravis des progr\u00e8s accomplis. 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Vous voulez garder un \u0153il sur les derni\u00e8res mises \u00e0 jour ?<\/h4>\n

Le paysage de l’adressabilit\u00e9 peut changer \u00e0 tout moment. C’est pourquoi nous avons cr\u00e9\u00e9 notre newsletter r\u00e9guli\u00e8re sur l’adressabilit\u00e9. Inscrivez-vous d\u00e8s maintenant et vous recevrez dans votre bo\u00eete de r\u00e9ception les derni\u00e8res informations et \u00e9volutions en mati\u00e8re d’adressabilit\u00e9, que ce soit au sein de Criteo ou dans l’ensemble de l’industrie.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"external","text":" S\u2019inscrire d\u00e8s maintenant ","link_internal":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/www2.criteo.com\/addressability-newsletter-fr","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":["Open in a new tab"],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"posts_slider","posts_slider":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"40","desktop_bottom":"40","mobile_top":"0","mobile_bottom":"0"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Allez plus loin dans l\u2019adressabilit\u00e9","title_size":"h4","description":"

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