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Une demande premium toujours \u00e0 port\u00e9e de main<\/h5>\n

Acc\u00e8s instantan\u00e9 \u00e0 une demande exclusive provenant de plus de 17 000 marques, retailers et agences.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Vivez l\u2019exp\u00e9rience du commerce r\u00e9invent\u00e9<\/h5>\n

Enrichissez votre inventaire gr\u00e2ce aux segments Commerce Audience, construits \u00e0 partir des signaux exclusifs de Criteo.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Le Commerce Media comme vous le souhaitez<\/h5>\n

R\u00e9unissez m\u00e9dia et retail gr\u00e2ce \u00e0 des formats commerciaux exclusifs qui permettent de g\u00e9n\u00e9rer de nouvelles demandes.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"Fonctionnalit\u00e9s","title":"Des solutions con\u00e7ues pour donner la priorit\u00e9 aux \u00e9diteurs<\/i>","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

D\u00e9couvrez la puissance du commerce<\/h5>\n

Gr\u00e2ce \u00e0 notre int\u00e9gration fluide \u2014 via des connexions autonomes ou des wrappers d’ench\u00e8res d’en-t\u00eate existants \u2014 les \u00e9diteurs peuvent acc\u00e9der instantan\u00e9ment aux budgets m\u00e9dias de plus de 17 000 annonceurs partenaires de Criteo.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

La curation en toute simplicit\u00e9<\/h5>\n

Il n\u2019a jamais \u00e9t\u00e9 aussi simple de se lancer dans la curation. Regroupez l\u2019inventaire et les donn\u00e9es dans un Deal ID, puis rendez-le disponible pour activation sur l\u2019internet ouvert en quelques clics. Donnez un coup d\u2019acc\u00e9l\u00e9rateur \u00e0 vos partenariats agences gr\u00e2ce \u00e0 un ciblage granulaire et des performances optimis\u00e9es orient\u00e9es business.<\/p>\n","columns":"8","image":{"ID":20425,"id":20425,"title":"Frame 1000005061","filename":"Frame-1000005061.svg","filesize":16015,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","link":"https:\/\/www.criteo.com\/fr\/business\/media-owners\/frame-1000005061\/","alt":"","author":"9","description":"","caption":"","name":"frame-1000005061","status":"inherit","uploaded_to":20419,"date":"2025-05-30 00:47:59","modified":"2025-05-30 02:18:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":615,"height":248,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","thumbnail-width":615,"thumbnail-height":248,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","medium-width":615,"medium-height":248,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","medium_large-width":615,"medium_large-height":248,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","large-width":615,"large-height":248,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","1536x1536-width":615,"1536x1536-height":248,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","2048x2048-width":615,"2048x2048-height":248,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","success-story-width":615,"success-story-height":248,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","profile_24-width":615,"profile_24-height":248,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","profile_48-width":615,"profile_48-height":248,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","profile_96-width":615,"profile_96-height":248,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","profile_150-width":615,"profile_150-height":248,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Frame-1000005061.svg","profile_300-width":615,"profile_300-height":248}},"stretch_image":false},{"type":"Text and image","copy":"

Bien plus qu\u2019une simple demande Criteo<\/h5>\n

D\u00e9bloquez de nouvelles sources de revenus gr\u00e2ce \u00e0 un acc\u00e8s simplifi\u00e9 \u00e0 plus de 60 DSP tiers. Avec une seule int\u00e9gration, les \u00e9diteurs peuvent optimiser leurs revenus sur les appareils et formats les plus importants : display, in-app, web, mobile, natif, vid\u00e9o et CTV.<\/p>\n","columns":"6","image":{"ID":20426,"id":20426,"title":"Demand Logos","filename":"Demand-Logos.svg","filesize":65080,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","link":"https:\/\/www.criteo.com\/fr\/business\/media-owners\/demand-logos\/","alt":"","author":"9","description":"","caption":"","name":"demand-logos","status":"inherit","uploaded_to":20419,"date":"2025-05-30 00:47:59","modified":"2025-05-30 02:18:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":658,"height":164,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","thumbnail-width":658,"thumbnail-height":164,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","medium-width":658,"medium-height":164,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","medium_large-width":658,"medium_large-height":164,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","large-width":658,"large-height":164,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","1536x1536-width":658,"1536x1536-height":164,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","2048x2048-width":658,"2048x2048-height":164,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","success-story-width":658,"success-story-height":164,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","profile_24-width":658,"profile_24-height":164,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","profile_48-width":658,"profile_48-height":164,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","profile_96-width":658,"profile_96-height":164,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","profile_150-width":658,"profile_150-height":164,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-Logos.svg","profile_300-width":658,"profile_300-height":164}},"stretch_image":false},{"type":"Text and image","copy":"

Votre inventaire associ\u00e9 \u00e0 nos donn\u00e9es : une alliance gagnante<\/h5>\n

Criteo Commerce Audiences permet aux \u00e9diteurs d\u2019enrichir leur inventaire avec des segments \u00e0 forte valeur ajout\u00e9e, construits \u00e0 partir du plus grand ensemble de donn\u00e9es commerce au monde. Gr\u00e2ce \u00e0 un acc\u00e8s exclusif via la curation sur Commerce Grid, les \u00e9diteurs peuvent offrir de meilleures performances aux agences acheteuses \u2014 sans perturber leurs processus existants.<\/p>\n","columns":"6","image":{"ID":20427,"id":20427,"title":"chart","filename":"chart.svg","filesize":56929,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/chart.svg","link":"https:\/\/www.criteo.com\/fr\/business\/media-owners\/chart\/","alt":"","author":"9","description":"","caption":"","name":"chart","status":"inherit","uploaded_to":20419,"date":"2025-05-30 00:48:00","modified":"2025-05-30 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Pr\u00eat pour tout, avec ou sans cookies<\/h5>\n

Pr\u00e9servez le capital de votre audience gr\u00e2ce \u00e0 des outils puissants con\u00e7us pour les besoins d\u2019aujourd\u2019hui et de demain. P\u00e9rennisez la mon\u00e9tisation de votre trafic adressable avec nos solutions d\u2019e-mails hach\u00e9s, l\u2019int\u00e9gration \u00e0 Google Privacy Sandbox ou des identifiants alternatifs de r\u00e9f\u00e9rence comme LiveRamp, LiveIntent, ID5, et bien d\u2019autres.<\/p>\n","columns":"8","image":{"ID":20429,"id":20429,"title":"Cookies","filename":"Cookies.svg","filesize":41709,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","link":"https:\/\/www.criteo.com\/fr\/business\/media-owners\/cookies\/","alt":"","author":"9","description":"","caption":"","name":"cookies","status":"inherit","uploaded_to":20419,"date":"2025-05-30 00:48:03","modified":"2025-05-30 02:18:04","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":901,"height":256,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","thumbnail-width":901,"thumbnail-height":256,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","medium-width":901,"medium-height":256,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","medium_large-width":901,"medium_large-height":256,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","large-width":901,"large-height":256,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","1536x1536-width":901,"1536x1536-height":256,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","2048x2048-width":901,"2048x2048-height":256,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","success-story-width":901,"success-story-height":256,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","profile_24-width":901,"profile_24-height":256,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","profile_48-width":901,"profile_48-height":256,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","profile_96-width":901,"profile_96-height":256,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","profile_150-width":901,"profile_150-height":256,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Cookies.svg","profile_300-width":901,"profile_300-height":256}},"stretch_image":false}]}]}],"apply_platform_page_styles":false}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

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D\u00e9couvrez nos success stories c\u00f4t\u00e9 offre<\/em><\/p>\n","description":"

D\u00e9couvrez pourquoi plus de 17 000 clients internationaux<\/b> nous ont choisi comme partenaire publicitaire privil\u00e9gi\u00e9.<\/p>\n","buttons":[{"button":{"type":"external","text":"Voir tous les t\u00e9moignages","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"external","text":"Contactez l\u2019\u00e9quipe","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":18841,"post_author":"9","post_date":"2023-07-14 16:12:45","post_date_gmt":"2023-07-14 16:12:45","post_content":"","post_title":"Slate","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"slate","to_ping":"","pinged":"","post_modified":"2025-02-12 19:18:04","post_modified_gmt":"2025-02-12 19:18:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/fr\/?post_type=success-stories&p=18841","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":20446,"post_author":"169","post_date":"2025-06-02 10:15:49","post_date_gmt":"2025-06-02 10:15:49","post_content":"","post_title":"Raptive","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"raptive","to_ping":"","pinged":"","post_modified":"2025-06-02 14:22:44","post_modified_gmt":"2025-06-02 14:22:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=383073","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":false}},{"acf_fc_layout":"text_and_image_block_2025","text_and_image_block_2025":{"title":"

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Contrairement aux autres SSP, Commerce Grid connecte directement les \u00e9diteurs \u00e0 l\u2019opportunit\u00e9 croissante du commerce media. Gr\u00e2ce \u00e0 un acc\u00e8s exclusif aux signaux d\u2019intention d\u2019achat propri\u00e9taires de Criteo, \u00e0 des insights puissants et \u00e0 des formats uniques, les \u00e9diteurs peuvent enrichir la valeur de leur inventaire et de leurs audiences comme jamais auparavant.<\/p>\n"},{"faq_title":"Quel type de demande est disponible sur Commerce Grid ? ","faq_content":"

Commerce Grid connecte les \u00e9diteurs \u00e0 la demande programmatique provenant de toutes les principales DSP, tout en offrant un acc\u00e8s privil\u00e9gi\u00e9 \u00e0 la demande first-party de Criteo issue des annonceurs Commerce Growth et Commerce Max.<\/p>\n"},{"faq_title":"Quels formats m\u00e9dia sont pris en charge par Commerce Grid ?","faq_content":"

    \n
  • Environnement : Web, in-app, OTT<\/li>\n
  • Formats : Display, vid\u00e9o, native<\/li>\n
  • Appareils : Desktop, mobile, TV connect\u00e9e<\/li>\n<\/ul>\n"},{"faq_title":"Qu'est ce que la curation ?","faq_content":"

    La curation est une mani\u00e8re plus intelligente de cr\u00e9er de la valeur, tant du c\u00f4t\u00e9 acheteur que du c\u00f4t\u00e9 vendeur du programmatique.<\/p>\n

    Il s\u2019agit d\u2019une couche d\u2019application qui combine un inventaire offre \u2014 g\u00e9n\u00e9ralement un inventaire que vous ne poss\u00e9dez pas \u2014, des donn\u00e9es ou des audiences (first-party ou third-party), ainsi que des param\u00e8tres de performance, pour cr\u00e9er des offres uniques bas\u00e9es sur des PMP. Ces offres sont faciles \u00e0 activer via n\u2019importe quelle DSP, en utilisant les workflows programmatiques existants des acheteurs.<\/p>\n

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    Les \u00e9diteurs peuvent profiter de notre m\u00e9thode d\u2019int\u00e9gration autonome ou utiliser leurs wrappers d’ench\u00e8re d’en-t\u00eate existants pour s\u2019int\u00e9grer directement \u00e0 Commerce Grid. Dans le cadre de cette int\u00e9gration, ils b\u00e9n\u00e9ficient d\u2019un acc\u00e8s direct \u00e0 l\u2019interface utilisateur de Commerce Grid ainsi qu\u2019aux outils de reporting.<\/p>\n"},{"faq_title":"Quel type de demande sera accessible gr\u00e2ce \u00e0 cette int\u00e9gration ?","faq_content":"

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    Demande commerce premium. Curation simplifi\u00e9e. Signaux commerce exclusifs.<\/h2>\n

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