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Simplifiez vos campagnes de retail media<\/h1>\n

Planifiez, achetez et mesurez vos campagnes aupr\u00e8s de centaines de retailers et d\u2019\u00e9diteurs premium, le tout depuis une seule plateforme. Plus de jonglage entre les plateformes, plus de casse-t\u00eate : toutes vos donn\u00e9es parlent le m\u00eame langage. Le Retail Media, en toute simplicit\u00e9.
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Booster vos campagnes et gagnez en visibilit\u00e9 sur les sites retailers<\/h4>\n

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Mod\u00e8le d’ench\u00e8res<\/h6>\n

Les campagnes fonctionnent sur la base d’une ench\u00e8re au premier prix avec un mod\u00e8le de co\u00fbt par clic (CPC). Les annonceurs d\u00e9finissent des ench\u00e8res pour capter l’attention des consommateurs et se font concurrence pour les espaces publicitaires.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Int\u00e9gration fluide<\/h6>\n

Les Produits sponsoris\u00e9s Onsite s\u2019alignent sur le design des sites et applications des retailers, garantissant une exp\u00e9rience d\u2019achat coh\u00e9rente.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Unit\u00e9s d’annonces natives<\/h6>\n

Les annonces mettent en avant des r\u00e9f\u00e9rences sponsoris\u00e9es (SKU) qui s\u2019int\u00e8grent naturellement au contenu organique, en utilisant directement les images produits issues du site du retailer pour plus de pr\u00e9cision et de confiance.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20698,"id":20698,"title":"icon_Onsite_display_and_video","filename":"icon_Onsite_display_and_video.svg","filesize":1595,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-max\/icon_onsite_display_and_video\/","alt":"","author":"9","description":"","caption":"","name":"icon_onsite_display_and_video","status":"inherit","uploaded_to":20705,"date":"2025-09-18 17:13:19","modified":"2025-09-18 17:20:57","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":25,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","thumbnail-width":25,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","medium-width":25,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","medium_large-width":25,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","large-width":25,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","1536x1536-width":25,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","2048x2048-width":25,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","success-story-width":25,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","profile_24-width":25,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","profile_48-width":25,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","profile_96-width":25,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","profile_150-width":25,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Onsite_display_and_video.svg","profile_300-width":25,"profile_300-height":24}},"title":"Display onsite et vid\u00e9o","bento_boxes":[{"type":"Text and image","copy":"

Maximisez la consid\u00e9ration tout en boostant les ventes<\/h4>\n

Influencez et engagez les consommateurs au moment de l\u2019achat gr\u00e2ce \u00e0 des formats d’annonces personnalis\u00e9s (display et vid\u00e9o), et ciblez-les sur l\u2019ensemble du site du retailer en fonction de leur navigation et de leurs recherches en temps r\u00e9el.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":20700,"id":20700,"title":"Onsite display and video","filename":"Onsite-display-and-video-1.svg","filesize":63078,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-max\/onsite-display-and-video\/","alt":"","author":"9","description":"","caption":"","name":"onsite-display-and-video","status":"inherit","uploaded_to":20705,"date":"2025-09-18 17:13:22","modified":"2025-09-18 17:20:57","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Onsite-display-and-video-1.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Mod\u00e8le CPM<\/h6>\n

Les campagnes fonctionnent sur la base du co\u00fbt par impression (CPM) et peuvent \u00eatre achet\u00e9es sous forme de sponsoring, de r\u00e9servation ou d\u2019ench\u00e8res.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Annonces Commerce Display (CD) propri\u00e9taires<\/h6>\n

Combinez vos atouts de marque avec des fonctionnalit\u00e9s e-commerce cl\u00e9s, ajout au panier, disponibilit\u00e9 produit, pour favoriser l\u2019engagement.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Annonces Display Standard<\/h6>\n

Une s\u00e9lection d’annonces responsives, qu\u2019elles soient aux standards IAB ou personnalis\u00e9es, anim\u00e9es ou en .gif, mettant en valeur les \u00e9l\u00e9ments de votre marque.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20699,"id":20699,"title":"icon_Offsite_display_and_video","filename":"icon_Offsite_display_and_video.svg","filesize":610,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-max\/icon_offsite_display_and_video\/","alt":"","author":"9","description":"","caption":"","name":"icon_offsite_display_and_video","status":"inherit","uploaded_to":20705,"date":"2025-09-18 17:13:19","modified":"2025-09-18 17:20:57","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":25,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","thumbnail-width":25,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","medium-width":25,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","medium_large-width":25,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","large-width":25,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","1536x1536-width":25,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","2048x2048-width":25,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","success-story-width":25,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","profile_24-width":25,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","profile_48-width":25,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","profile_96-width":25,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","profile_150-width":25,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/icon_Offsite_display_and_video.svg","profile_300-width":25,"profile_300-height":24}},"title":"Display offsite et vid\u00e9o","bento_boxes":[{"type":"Text and image","copy":"

Partagez l\u2019univers de votre marque et d\u00e9veloppez sa notori\u00e9t\u00e9<\/h4>\n

Stimulez les ventes et renforcez votre notori\u00e9t\u00e9 en touchant des audiences retail cibl\u00e9es, partout sur le web. Diffusez des annonces display et vid\u00e9o percutantes qui ram\u00e8nent les acheteurs vers le site ou l\u2019application du retailer pour renforcer leur engagement.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":20701,"id":20701,"title":"Offsite display and video","filename":"Offsite-display-and-video-1.svg","filesize":55273,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-max\/offsite-display-and-video\/","alt":"","author":"9","description":"","caption":"","name":"offsite-display-and-video","status":"inherit","uploaded_to":20705,"date":"2025-09-18 17:13:22","modified":"2025-09-18 17:20:57","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/09\/Offsite-display-and-video-1.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Couverture de l’audience<\/h6>\n

Ciblez des audiences personnalisables gr\u00e2ce aux donn\u00e9es first-party des retailers sur l’open web, en garantissant un ciblage pr\u00e9cis et une visibilit\u00e9 accrue.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Campagne Display Offsite<\/h6>\n

Utilisez des annonces display personnalis\u00e9es pour mettre en avant les messages de votre marque et de vos produits, et renforcer la notori\u00e9t\u00e9 ainsi que la consid\u00e9ration sur l\u2019ensemble de l’open web.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Campagne vid\u00e9o Offsite<\/h6>\n

Suscitez l\u2019engagement avec du contenu vid\u00e9o pour encourager l\u2019achat et renforcer l\u2019affinit\u00e9 de marque, en exploitant vos ressources vid\u00e9o existantes pour un d\u00e9ploiement fluide.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"awards_2025","awards_2025":{"title":"Pourquoi Commerce Max ?","subtitle":"","awards":[{"award":{"ID":20365,"id":20365,"title":"Group 1000004386","filename":"Group-1000004386.svg","filesize":49566,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Group-1000004386.svg","link":"https:\/\/www.criteo.com\/fr\/business\/agencies\/group-1000004386\/","alt":"","author":"9","description":"","caption":"","name":"group-1000004386","status":"inherit","uploaded_to":20403,"date":"2025-05-30 00:35:55","modified":"2025-05-30 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Mettez fin \u00e0 la fragmentation<\/h6>\n

Acc\u00e9dez \u00e0 des centaines de retailers et d\u2019\u00e9diteurs, \u00e0 des inventaires onsite et offsite, et \u00e0 des mesures standardis\u00e9es depuis une plateforme unique.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Placez le produit au c\u0153ur de votre strat\u00e9gie<\/h6>\n

D\u00e9ployez des campagnes multi-retailers bas\u00e9es sur les SKU, avec un ciblage d\u2019audience centr\u00e9 sur les SKU et des rapports d\u00e9taill\u00e9s au niveau SKU issus des donn\u00e9es des retailers.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Activez \u00e0 grande \u00e9chelle<\/h6>\n

G\u00e9rez, ciblez et mesurez les audiences first-party des retailers, planifiez de mani\u00e8re holistique \u00e0 travers leur inventaire et l’open web, et personnalisez vos strat\u00e9gies pour accro\u00eetre votre part de voix.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Optimisez vos performances<\/h6>\n

Offrez une performance omnicanale gr\u00e2ce \u00e0 une personnalisation pilot\u00e9e par les donn\u00e9es, une mesure en temps r\u00e9el au niveau SKU et des insights produits transparents.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"text_only_2025","text_only_2025":{"caption":"D\u00c9MOS DE LA PLATEFORME","title":"D\u00e9couvrez les capacit\u00e9s de notre plateforme","description":"Curieux de voir ce qui se cache sous le capot\u202f? Cliquez sur un \u00e9l\u00e9ment ci-dessous (ou sur tous !) pour d\u00e9couvrir tout ce que vous pouvez faire avec Commerce Max.\r\n","text":"