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Que peut faire Commerce Yield pour vous ?<\/h3>\n

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01:35:11","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Demand-connectivity.svg","profile_300-width":24,"profile_300-height":24}},"title":"Sponsored Products","bento_boxes":[{"type":"Text and image","copy":"

Les annonces natives aliment\u00e9es par l’IA proposent le bon produit au bon consommateur<\/h4>\n

Les publicit\u00e9s natives, optimis\u00e9es par le machine learning, pr\u00e9sentent le bon produit au bon acheteur, au bon moment, sur les pages de recherche, de cat\u00e9gorie et de d\u00e9tail produit les plus pertinentes. Mon\u00e9tisez votre inventaire en ligne tout en aidant les marques \u00e0 toucher davantage de consommateurs, \u00e0 augmenter leurs ventes et \u00e0 stimuler la conversion sur l\u2019ensemble des canaux.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":20746,"id":20746,"title":"Sponsored Products","filename":"Sponsored-Products.svg","filesize":68719,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-yield\/sponsored-products-2\/","alt":"","author":"9","description":"","caption":"","name":"sponsored-products-2","status":"inherit","uploaded_to":20738,"date":"2025-10-27 16:47:12","modified":"2025-10-27 16:48:11","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Sponsored-Products.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Mod\u00e8le CPC<\/h6>\n

Les campagnes fonctionnent selon le mod\u00e8le du co\u00fbt par clic (CPC). Notre plateforme \u00e9value les scores de qualit\u00e9 et d\u00e9cide des meilleures SKU \u00e0 diffuser.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Optimisation des offres<\/h6>\n

Notre IA optimise les offres en fonction des signaux d’intention afin de s’assurer que les consommateurs se voient pr\u00e9senter le produit qui est le plus susceptible de mener \u00e0 un engagement.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Pertinence contextuelle<\/h6>\n

Les annonces pr\u00e9sentent des SKU qui s’int\u00e8grent naturellement au contenu organique et qui sont pertinentes par rapport au comportement de navigation du consommateur.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20747,"id":20747,"title":"icon_onsite-display","filename":"icon_onsite-display.svg","filesize":614,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-yield\/icon_onsite-display\/","alt":"","author":"9","description":"","caption":"","name":"icon_onsite-display","status":"inherit","uploaded_to":20738,"date":"2025-10-27 16:47:13","modified":"2025-10-27 16:48:11","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":25,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","thumbnail-width":25,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","medium-width":25,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","medium_large-width":25,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","large-width":25,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","1536x1536-width":25,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","2048x2048-width":25,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","success-story-width":25,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","profile_24-width":25,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","profile_48-width":25,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","profile_96-width":25,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","profile_150-width":25,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_onsite-display.svg","profile_300-width":25,"profile_300-height":24}},"title":"Display onsite et vid\u00e9o","bento_boxes":[{"type":"Text and image","copy":"

Les formats d’annonces \u00e0 fort impact attirent l’attention et incitent \u00e0 l’achat<\/h4>\n

Augmentez vos opportunit\u00e9s de revenus gr\u00e2ce \u00e0 des offres compl\u00e9mentaires et aidez les marques \u00e0 renforcer leur notori\u00e9t\u00e9, \u00e0 influencer l\u2019intention d\u2019achat et \u00e0 stimuler les ventes de produits.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

CPC Model<\/h6>\n

CPM campaigns let advertisers select pages, audiences, and creatives based on brand permissions, data, and inventory.<\/p>\n","columns":"6","image":{"ID":20750,"id":20750,"title":"Onsite Display & Video","filename":"Onsite-Display-Video.svg","filesize":87744,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-yield\/onsite-display-video\/","alt":"","author":"9","description":"","caption":"","name":"onsite-display-video","status":"inherit","uploaded_to":20738,"date":"2025-10-27 16:47:16","modified":"2025-10-27 16:48:11","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-Display-Video.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Mod\u00e8le CPC<\/h6>\n

Les campagnes CPM permettent aux annonceurs de s\u00e9lectionner des pages, des audiences et des \u00e9l\u00e9ments cr\u00e9atifs en fonction des autorisations de la marque, des donn\u00e9es et de l’inventaire.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Annonces Display Standard<\/h6>\n

Formats standards IAB ou annonces responsives personnalis\u00e9es int\u00e9grant les \u00e9l\u00e9ments de marque de l\u2019annonceur. Les annonceurs peuvent choisir entre des images statiques ou des GIF anim\u00e9s.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Annonces Commerce Display propri\u00e9taires<\/h6>\n

Con\u00e7ues sp\u00e9cialement pour le Retail Media, ces annonces associent les \u00e9l\u00e9ments de marque aux fonctionnalit\u00e9s natives du site, telles que l\u2019ajout au panier et la disponibilit\u00e9 des produits.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20748,"id":20748,"title":"icon_offsite","filename":"icon_offsite.svg","filesize":1394,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-yield\/icon_offsite\/","alt":"","author":"9","description":"","caption":"","name":"icon_offsite","status":"inherit","uploaded_to":20738,"date":"2025-10-27 16:47:14","modified":"2025-10-27 16:48:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":25,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","thumbnail-width":25,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","medium-width":25,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","medium_large-width":25,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","large-width":25,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","1536x1536-width":25,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","2048x2048-width":25,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","success-story-width":25,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","profile_24-width":25,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","profile_48-width":25,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","profile_96-width":25,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","profile_150-width":25,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/icon_offsite.svg","profile_300-width":25,"profile_300-height":24}},"title":"Offsite","bento_boxes":[{"type":"Text and image","copy":"

Les annonces display et vid\u00e9o diffus\u00e9es sur le open web ram\u00e8nent les consommateurs vers vous<\/h4>\n

\u00c9largissez votre port\u00e9e au-del\u00e0 de votre site pour toucher des audiences plus larges sans compromettre l\u2019exp\u00e9rience utilisateur, en maximisant \u00e0 la fois l\u2019engagement et les conversions. Combinez campagnes offsite et onsite et constatez jusqu\u2019\u00e0 5 fois plus de conversions.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Scalable supply<\/h6>\n

Connections to thousands of premium publishers ensure campaign delivery. Brand safety controls provide trust and transparency.<\/p>\n","columns":"6","image":{"ID":20751,"id":20751,"title":"Onsite","filename":"Onsite-1.svg","filesize":100183,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-yield\/onsite\/","alt":"","author":"9","description":"","caption":"","name":"onsite","status":"inherit","uploaded_to":20738,"date":"2025-10-27 16:47:17","modified":"2025-10-27 16:48:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Onsite-1.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Offre \u00e9volutive<\/h6>\n

Des connexions avec des milliers d\u2019\u00e9diteurs premium garantissent la diffusion des campagnes. Les dispositifs de brand safety assurent confiance et transparence.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Mesure unifi\u00e9e<\/h6>\n

Les annonceurs b\u00e9n\u00e9ficient d’une vision globale des campagnes onsite et offsite pour comprendre les performances de l’ensemble du funnel.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Formats multiples<\/h6>\n

Les formats standards display, vid\u00e9o et display dynamique permettent aux annonceurs de couvrir toutes les \u00e9tapes du parcours client.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20377,"id":20377,"title":"Reporting","filename":"Reporting.svg","filesize":766,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","link":"https:\/\/www.criteo.com\/fr\/business\/retailers\/reporting-2\/","alt":"","author":"9","description":"","caption":"","name":"reporting-2","status":"inherit","uploaded_to":20388,"date":"2025-05-30 00:36:00","modified":"2025-05-30 01:35:11","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_300-width":24,"profile_300-height":24}},"title":"Reporting et Insights","bento_boxes":[{"type":"Text and image","copy":"

Obtenez une vue unique des insights sur tous les canaux<\/h4>\n

Suivez l\u2019\u00e9tat et les tendances de votre r\u00e9seau de Retail Media, de la vue d\u2019ensemble jusqu\u2019aux marques ou cat\u00e9gories individuelles, afin d\u2019identifier des opportunit\u00e9s d\u2019optimisation et de revenus incr\u00e9mentaux. Une vue unifi\u00e9e avec des fen\u00eatres d\u2019attribution flexibles vous aide, vous et vos annonceurs, \u00e0 comprendre ce qui fonctionne, quand et pourquoi.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

In-Platform Reports<\/h6>\n

Uncover onsite sales opportunities and provide recommendations with dynamic benchmarks, sales, and revenue forecasts.<\/p>\n","columns":"6","image":{"ID":20752,"id":20752,"title":"Reporting & Insights","filename":"Reporting-Insights.svg","filesize":54815,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-yield\/reporting-insights\/","alt":"","author":"9","description":"","caption":"","name":"reporting-insights","status":"inherit","uploaded_to":20738,"date":"2025-10-27 16:47:17","modified":"2025-10-27 16:48:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Reporting-Insights.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Rapports sur la plateforme<\/h6>\n

Identifiez les opportunit\u00e9s de ventes onsite et proposez des recommandations gr\u00e2ce \u00e0 des benchmarks dynamiques, des pr\u00e9visions de ventes et de revenus.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Rapports automatis\u00e9s par e-mail<\/h6>\n

Analysez la fa\u00e7on dont les consommateurs interagissent avec votre site, mesurez la performance des espaces de marque et partagez facilement ces informations avec les parties prenantes cl\u00e9s.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Reporting via API<\/h6>\n

D\u00e9bloquez des rapports avanc\u00e9s et flexibles via API, con\u00e7us pour les retailers disposant de ressources de d\u00e9veloppement afin de personnaliser l\u2019int\u00e9gration des donn\u00e9es.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"customer_data_bento","customer_data_bento":{"caption":"MONETISATION DES DONNEES","title":"Tirez le meilleur parti de vos donn\u00e9es","description":"G\u00e9n\u00e9rez des revenus suppl\u00e9mentaires en mon\u00e9tisant vos donn\u00e9es first-party et vos audiences. Activez des campagnes cibl\u00e9es et \u00e0 fort ROI sur tous les canaux gr\u00e2ce \u00e0 des annonces bas\u00e9es sur le comportement d'achat.","image":{"ID":20749,"id":20749,"title":"Data Monetization","filename":"Data-Monetization.svg","filesize":44414,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-yield\/data-monetization\/","alt":"","author":"9","description":"","caption":"","name":"data-monetization","status":"inherit","uploaded_to":20738,"date":"2025-10-27 16:47:14","modified":"2025-10-27 16:48:12","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":336,"height":336,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","thumbnail-width":336,"thumbnail-height":336,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","medium-width":336,"medium-height":336,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","medium_large-width":336,"medium_large-height":336,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","large-width":336,"large-height":336,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","1536x1536-width":336,"1536x1536-height":336,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","2048x2048-width":336,"2048x2048-height":336,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","success-story-width":336,"success-story-height":336,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","profile_24-width":336,"profile_24-height":336,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","profile_48-width":336,"profile_48-height":336,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","profile_96-width":336,"profile_96-height":336,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","profile_150-width":336,"profile_150-height":336,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/10\/Data-Monetization.svg","profile_300-width":336,"profile_300-height":336}},"items":[{"copy":"

Captez des d\u00e9penses incr\u00e9mentales <\/strong>attirez les budgets des marques et des agences gr\u00e2ce \u00e0 une plateforme flexible et \u00e9volutive.<\/p>\n"},{"copy":"

Contr\u00f4lez vos donn\u00e9es pr\u00e9cieuses : <\/strong>Maintenez la confidentialit\u00e9 et le contr\u00f4le de l’acc\u00e8s \u00e0 vos donn\u00e9es et \u00e0 votre inventaire.<\/p>\n"},{"copy":"

Int\u00e9gration facilit\u00e9e :<\/strong> Importez et connectez vos donn\u00e9es rapidement gr\u00e2ce au OneTag de Criteo ou \u00e0 un partenaire CDP commun.<\/p>\n"}],"bento_boxes":[{"bento_title":"Ciblage et personnalisation am\u00e9lior\u00e9s ","bento_content":"Utilisez les donn\u00e9es clients pour cr\u00e9er des campagnes cibl\u00e9es et des exp\u00e9riences personnalis\u00e9es qui renforcent l\u2019engagement."},{"bento_title":"D\u00e9cisions fond\u00e9es sur des donn\u00e9es ","bento_content":"Utilisez l\u2019analytique en temps r\u00e9el et le reporting en boucle ferm\u00e9e pour optimiser les d\u00e9penses et mesurer l\u2019impact en ligne comme hors ligne."},{"bento_title":"Strat\u00e9gie omnicanale ","bento_content":"Touchez des clients \u00e0 forte valeur et reliez l\u2019intention en ligne aux r\u00e9sultats en magasin. Mesurez la performance."}],"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"remove_image_background":false}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"Pourquoi choisir Commerce Yield ?\u202f","subtitle":"Atteignez vos objectifs de mon\u00e9tisation, r\u00e9pondez aux attentes des marques et offrez une exp\u00e9rience d\u2019achat positive gr\u00e2ce \u00e0 une plateforme con\u00e7ue sp\u00e9cialement pour le commerce.","add_labels":false,"info_boxes":[{"label":"","title":"Demande \u00e0 grande \u00e9chelle","description":"Acc\u00e9dez \u00e0 la demande g\u00e9n\u00e9r\u00e9e via Criteo par plus de 2 500 marques et 185 agences, et connectez-vous facilement aux API ainsi qu\u2019\u00e0 la demande non end\u00e9mique gr\u00e2ce \u00e0 plus de 60 partenariats DSP tiers.","optional_link":null},{"label":"","title":"Un puissant ensemble de donn\u00e9es commerce","description":"Int\u00e9grez et connectez vos donn\u00e9es first-party en toute simplicit\u00e9, puis enrichissez-les avec les insights issus du large ensemble de donn\u00e9es commerciales de Criteo.","optional_link":null},{"label":"","title":"Une intelligence commerciale v\u00e9ritablement cross-canal","description":"Connectez vos m\u00e9dias onsite et offsite pour offrir \u00e0 vos annonceurs une vision compl\u00e8te et coh\u00e9rente du parcours consommateur.","optional_link":null},{"label":"","title":"Flexibilit\u00e9 et contr\u00f4le","description":"Gardez un contr\u00f4le total sur vos donn\u00e9es et d\u00e9cidez quels annonceurs ont acc\u00e8s \u00e0 quels inventaires, et \u00e0 quel prix.","optional_link":null},{"label":"","title":"Reporting en boucle ferm\u00e9e","description":"Aidez les annonceurs \u00e0 comprendre ce qui fonctionne, quand et pourquoi, gr\u00e2ce \u00e0 des insights en temps r\u00e9el et une attribution granulaire (SKU, marque, cat\u00e9gorie).","optional_link":null},{"label":"","title":"Un ad server fond\u00e9 sur une expertise reconnue","description":"Nous capitalisons sur plus de 20 ans d\u2019expertise en Retail Media pour diffuser des annonces r\u00e9ellement efficaces sur les sites des plus grands retailers dans le monde.","optional_link":null}]}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Video","title":"

D\u00e9couvrez les t\u00e9moignages de nos retailers<\/em><\/p>\n","description":"

D\u00e9couvrez pourquoi plus de 17 000 clients internationaux<\/strong> ont choisi Criteo comme partenaire publicitaire privil\u00e9gi\u00e9.<\/p>\n","buttons":[{"button":{"type":"external","text":"Voir tous les t\u00e9moignages","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"external","text":"Contacter 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D\u00e9couvrez les derni\u00e8res nouveaut\u00e9s, des analyses d\u2019experts et des outils d\u2019apprentissage intelligents pour garder une longueur d\u2019avance [en anglais].<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"CENTRE D'AIDE","title":"Actualit\u00e9s","description":"D\u00e9couvrez les nouveaut\u00e9s et apprenez \u00e0 d\u00e9marrer via le Centre d\u2019aide Commerce Yield","link":{"title":"Obtenir de l'aide","url":"https:\/\/help.cyield.criteo.com\/kb\/en\/","target":"_blank"}},{"type":"RAPPORT","title":"Tendances 2025 du Retail Media","description":"Le nouveau rapport \u00ab Retail 2025 : 10 tendances qui fa\u00e7onnent le march\u00e9 du Retail Media \u00bb r\u00e9v\u00e8le les grandes tendances qui influencent le secteur, ainsi que les moteurs qui acc\u00e9l\u00e8rent sa croissance.","link":{"title":"T\u00e9l\u00e9charger le rapport gratuit","url":"https:\/\/go.criteo.com\/en\/coresight\/","target":"_blank"}},{"type":"APPRENDRE","title":"Commerce Academy","description":"Boostez votre expertise et vos connaissances avec nos certifications reconnues parmi les meilleures du secteur.","link":{"title":"Premiers pas","url":"https:\/\/academy.criteo.com\/path\/criteo-profitable-retail-media-monetization-yield-certification","target":"_blank"}}],"additional_note":"Explorez notre vaste collection de ressources dans notre Centre de ressources<\/a>.","additional_link":""}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"FAQ","title":"Vous avez des questions ? Nous sommes l\u00e0 pour y r\u00e9pondre.","faqs":[{"faq_title":"Quels sont les secteurs d'activit\u00e9 des retailers et des marques pris en charge par Criteo ? ","faq_content":"

Criteo collabore avec des marques et des retailers de diff\u00e9rentes r\u00e9gions, de tous niveaux de maturit\u00e9 et dans de nombreux secteurs. Nous entretenons des relations solides avec des leaders dans des verticales telles que les biens de grande consommation (CPG), la sant\u00e9 & beaut\u00e9, l\u2019alimentaire, et bien plus encore. Nos clients vont des grands retailers multinationaux aux entreprises r\u00e9gionales de plus petite taille.<\/p>\n"},{"faq_title":"Comment Criteo s\u00e9curise-t-il mes donn\u00e9es first-party ? ","faq_content":"

Criteo adopte une approche respectueuse de la vie priv\u00e9e et met en place des contr\u00f4les permettant de s\u00e9curiser l\u2019utilisation des donn\u00e9es first-party.<\/p>\n

Nous nous engageons toujours \u00e0 :<\/p>\n