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R\u00e9duisez vos co\u00fbts d\u2019acquisition dans un march\u00e9 comp\u00e9titif<\/h6>\n

Commerce Growth aide \u00e0 r\u00e9duire les co\u00fbts d\u2019acquisition client (CAC), m\u00eame lorsque la concurrence pour les acheteurs \u00e0 forte intention et les co\u00fbts m\u00e9dias augmentent sur tous les canaux.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Un ciblage plus intelligent qui g\u00e9n\u00e8re de vrais r\u00e9sultats<\/h6>\n

Les audiences g\u00e9n\u00e9riques gaspillent du budget. Notre plateforme utilise le plus grand ensemble mondial de donn\u00e9es commerce (740 millions d\u2019utilisateurs actifs quotidiens et 5 milliards de SKU) pour cr\u00e9er des audiences pr\u00e9cises et performantes, plus susceptibles de convertir.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Lancez vos campagnes en quelques jours, pas en quelques semaines<\/h6>\n

\u00c9vitez la complexit\u00e9. Commerce Growth simplifie la configuration afin que vous puissiez commencer \u00e0 acqu\u00e9rir des clients plus rapidement et vous d\u00e9velopper en toute confiance.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"Fonctionnalit\u00e9s ","title":"Des campagnes d\u2019acquisition adapt\u00e9es \u00e0 la fa\u00e7on dont nous achetons aujourd\u2019hui","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Vos clients sont partout. Nous aussi.<\/h5>\n

Touchez les acheteurs sur l’open web, les r\u00e9seaux sociaux et la vid\u00e9o gr\u00e2ce \u00e0 nos relations directes avec plus de mille \u00e9diteurs premium, nos int\u00e9grations avec Facebook, Instagram et TikTok, ainsi que nos connexions aux plateformes de streaming et \u00e0 la vid\u00e9o in-app.<\/p>\n","columns":"4","image":{"ID":21002,"id":21002,"title":"social media reach","filename":"social-media-reach.svg","filesize":16354,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/customer-acquisition\/social-media-reach\/","alt":"","author":"9","description":"","caption":"","name":"social-media-reach","status":"inherit","uploaded_to":20994,"date":"2026-01-22 19:29:26","modified":"2026-01-22 19:36:05","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":451,"height":197,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","thumbnail-width":451,"thumbnail-height":197,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","medium-width":451,"medium-height":197,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","medium_large-width":451,"medium_large-height":197,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","large-width":451,"large-height":197,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","1536x1536-width":451,"1536x1536-height":197,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","2048x2048-width":451,"2048x2048-height":197,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","success-story-width":451,"success-story-height":197,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","profile_24-width":451,"profile_24-height":197,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","profile_48-width":451,"profile_48-height":197,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","profile_96-width":451,"profile_96-height":197,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","profile_150-width":451,"profile_150-height":197,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/social-media-reach.svg","profile_300-width":451,"profile_300-height":197}},"stretch_image":false},{"type":"Text and image","copy":"

Touchez les acheteurs qui vous adoreront<\/h5>\n

Avec les Audiences commerce de Criteo, vous pouvez activer plus de 100 segments pr\u00e9configur\u00e9s bas\u00e9s sur les comportements de navigation et d\u2019achat, \u00e9tendre votre port\u00e9e gr\u00e2ce \u00e0 la prospection aliment\u00e9e par l\u2019IA, et combiner int\u00e9r\u00eats, comportements et habitudes d\u2019achat pour cr\u00e9er vos propres segments personnalis\u00e9s selon vos objectifs.<\/p>\n","columns":"8","image":{"ID":21003,"id":21003,"title":"Publishers_Curation-Made-Easy","filename":"Publishers_Curation-Made-Easy.svg","filesize":19447,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/customer-acquisition\/publishers_curation-made-easy\/","alt":"","author":"9","description":"","caption":"","name":"publishers_curation-made-easy","status":"inherit","uploaded_to":20994,"date":"2026-01-22 19:29:27","modified":"2026-01-22 19:36:05","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Restez pr\u00e9sent dans l’esprit du client, du premier clic \u00e0 l’achat final<\/h5>\n

Captez l’attention d\u00e8s le d\u00e9but du parcours et maintenez l’\u00e9lan gr\u00e2ce \u00e0 une solution con\u00e7ue pour faire passer les consommateurs de la d\u00e9couverte \u00e0 la consid\u00e9ration, puis \u00e0 la conversion. Optimisez automatiquement les visites, les nouveaux clients ou le ROAS gr\u00e2ce \u00e0 l’apprentissage en temps r\u00e9el et \u00e0 l’allocation budg\u00e9taire.<\/p>\n","columns":"6","image":{"ID":21004,"id":21004,"title":"final purchase","filename":"final-purchase.svg","filesize":39764,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/customer-acquisition\/final-purchase\/","alt":"","author":"9","description":"","caption":"","name":"final-purchase","status":"inherit","uploaded_to":20994,"date":"2026-01-22 19:29:27","modified":"2026-01-22 19:36:05","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":665,"height":231,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","thumbnail-width":665,"thumbnail-height":231,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","medium-width":665,"medium-height":231,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","medium_large-width":665,"medium_large-height":231,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","large-width":665,"large-height":231,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","1536x1536-width":665,"1536x1536-height":231,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","2048x2048-width":665,"2048x2048-height":231,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","success-story-width":665,"success-story-height":231,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","profile_24-width":665,"profile_24-height":231,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","profile_48-width":665,"profile_48-height":231,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","profile_96-width":665,"profile_96-height":231,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","profile_150-width":665,"profile_150-height":231,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/final-purchase.svg","profile_300-width":665,"profile_300-height":231}},"stretch_image":false},{"type":"Text and image","copy":"

Des r\u00e9sultats optimis\u00e9s et mesurables d\u00e8s le premier jour<\/h5>\n

Utilisez des informations commerciales en temps r\u00e9el et des pr\u00e9dictions bas\u00e9es sur l\u2019IA pour diffuser le bon message au bon moment afin d\u2019am\u00e9liorer l\u2019engagement et r\u00e9duire les co\u00fbts d\u2019acquisition. Suivez le parcours depuis la vue de l\u2019annonce jusqu\u2019\u00e0 l\u2019achat gr\u00e2ce \u00e0 des rapports transparents, afin d\u2019optimiser ce qui compte vraiment : l\u2019acquisition de nouveaux clients.<\/p>\n","columns":"6","image":{"ID":21005,"id":21005,"title":"measurable results","filename":"measurable-results.svg","filesize":21883,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/customer-acquisition\/measurable-results\/","alt":"","author":"9","description":"","caption":"","name":"measurable-results","status":"inherit","uploaded_to":20994,"date":"2026-01-22 19:29:27","modified":"2026-01-22 19:36:05","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":665,"height":205,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","thumbnail-width":665,"thumbnail-height":205,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","medium-width":665,"medium-height":205,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","medium_large-width":665,"medium_large-height":205,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","large-width":665,"large-height":205,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","1536x1536-width":665,"1536x1536-height":205,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","2048x2048-width":665,"2048x2048-height":205,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","success-story-width":665,"success-story-height":205,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","profile_24-width":665,"profile_24-height":205,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","profile_48-width":665,"profile_48-height":205,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","profile_96-width":665,"profile_96-height":205,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","profile_150-width":665,"profile_150-height":205,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/measurable-results.svg","profile_300-width":665,"profile_300-height":205}},"stretch_image":false}]}]}],"apply_platform_page_styles":false}},{"acf_fc_layout":"text_and_image_block_2025","text_and_image_block_2025":{"title":"

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Vos annonces, aux bons endroits<\/em><\/h4>\n

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