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Adaptez vos d\u00e9penses \u00e0 votre croissance<\/h6>\n

Il co\u00fbte cinq fois plus cher d’acqu\u00e9rir un nouveau client que de conserver un client existant, mais de nombreuses marques continuent de miser trop fortement sur l’acquisition. Trouvez un \u00e9quilibre pour de meilleurs r\u00e9sultats.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

\u00c9vitez le pi\u00e8ge des 90 jours<\/h6>\n

La fen\u00eatre est courte : jusqu\u2019\u00e0 90 % des clients deviennent inactifs en 90 jours sans engagement proactif. Utilisez Criteo pour identifier les signes de baisse de fid\u00e9lit\u00e9, planifier le prochain point de contact et maintenir l\u2019engagement des consommateurs.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Il n’y a pas de boule de cristal<\/h6>\n

Sans les bonnes donn\u00e9es, il est difficile de savoir o\u00f9 se trouvent les consommateurs dans leur parcours ou quelle est r\u00e9ellement leur valeur. Criteo transforme les signaux commerciaux en insights exploitables \u2014 vous aidant \u00e0 anticiper, personnaliser et d\u00e9velopper la valeur \u00e0 long terme.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"CARACT\u00c9RISTIQUES","title":"Fid\u00e9lisez vos meilleurs clients","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Fid\u00e9lisez vos clients \u00e0 chaque \u00e9tape de leur parcours<\/h5>\n

Qu’ils soient nouveaux (0 \u00e0 1 mois), \u00e0 risque (1 \u00e0 13 mois) ou inactifs (plus de 13 mois), Criteo vous aide \u00e0 r\u00e9engager les consommateurs gr\u00e2ce \u00e0 des messages personnalis\u00e9s et une automatisation intelligente.<\/p>\n","columns":"4","image":{"ID":21015,"id":21015,"title":"loyalty","filename":"loyalty.svg","filesize":7619,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/customer-retention\/loyalty\/","alt":"","author":"9","description":"","caption":"","name":"loyalty","status":"inherit","uploaded_to":21013,"date":"2026-01-22 19:43:48","modified":"2026-01-22 19:53:47","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/loyalty.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Faites travailler vos donn\u00e9es first-party<\/h5>\n

Connectez votre CRM, votre CDP ou vos donn\u00e9es clients pour cr\u00e9er des audiences de r\u00e9tention pr\u00e9cises avec des taux de correspondance sup\u00e9rieurs \u00e0 70 %. Criteo prend en charge plus de 20 int\u00e9grations et la segmentation bas\u00e9e sur les \u00e9v\u00e9nements, ce qui vous permet de mettre \u00e0 jour votre ciblage en temps r\u00e9el.<\/p>\n","columns":"8","image":{"ID":21016,"id":21016,"title":"first-party data","filename":"first-party-data.svg","filesize":44572,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/customer-retention\/first-party-data\/","alt":"","author":"9","description":"","caption":"","name":"first-party-data","status":"inherit","uploaded_to":21013,"date":"2026-01-22 19:43:48","modified":"2026-01-22 19:53:47","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/first-party-data.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Des campagnes qui gagnent en intelligence \u00e0 chaque achat<\/h5>\n

Notre IA commerce optimise ce qui compte vraiment : le taux de r\u00e9achat, la valeur \u00e0 vie et le potentiel de ventes crois\u00e9es. Gr\u00e2ce \u00e0 des rapports int\u00e9gr\u00e9s sur les \u00e9tapes de la vie et au suivi des performances en temps r\u00e9el, vos campagnes continuent d’apprendre et de s’am\u00e9liorer au fil du temps.<\/p>\n","columns":"6","image":{"ID":21017,"id":21017,"title":"geting smarter","filename":"geting-smarter.svg","filesize":40426,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/customer-retention\/geting-smarter\/","alt":"","author":"9","description":"","caption":"","name":"geting-smarter","status":"inherit","uploaded_to":21013,"date":"2026-01-22 19:43:49","modified":"2026-01-22 19:53:47","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/geting-smarter.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Dites adieu aux suppositions<\/h5>\n

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Votre marque, aux
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