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Des smartphones aux maisons connect\u00e9es \u2014 touchez les acheteurs en qu\u00eate de leur prochain gadget<\/h4>\n

Le parcours de chaque acheteur de produits \u00e9lectroniques grand public vers son prochain appareil est diff\u00e9rent. Gr\u00e2ce \u00e0 l’IA et aux signaux commerce en temps r\u00e9el, nous constituons des audiences hyper-pertinentes dans le domaine de l’\u00e9lectronique. Qu’ils comparent les caract\u00e9ristiques techniques, enregistrent des articles dans une liste de souhaits ou soient pr\u00eats \u00e0 acheter, nous vous mettons en relation avec eux au moment opportun.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":21030,"id":21030,"title":"CE_Commerce Audiences","filename":"CE_Commerce-Audiences.svg","filesize":29593,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/ce_commerce-audiences\/","alt":"","author":"9","description":"","caption":"","name":"ce_commerce-audiences","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:15:46","modified":"2026-01-22 20:27:31","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Commerce-Audiences.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Ciblez tous les acheteurs de produits technologiques<\/h6>\n

Amateurs de hi-fi, chasseurs de bonnes affaires, gamers : touchez-les tous en personnalisant vos audiences en fonction des SKU, des cat\u00e9gories et\/ou des prix.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Optimiser gr\u00e2ce aux donn\u00e9es de conversion<\/h6>\n

Les \u00e9v\u00e9nements de conversion permettent une optimisation compl\u00e8te du funnel : suivez l’engagement, les prospects et bien plus encore, au-del\u00e0 des visites et des ventes.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Transformez les donn\u00e9es CRM en ventes<\/h6>\n

Exploitez vos donn\u00e9es CRM pour atteindre les clients qui ont manifest\u00e9 leur int\u00e9r\u00eat ou achet\u00e9 vos produits.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":21031,"id":21031,"title":"Full-funnel advertising_icon","filename":"Full-funnel-advertising_icon.svg","filesize":960,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/full-funnel-advertising_icon\/","alt":"","author":"9","description":"","caption":"","name":"full-funnel-advertising_icon","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:15:47","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Full-funnel-advertising_icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Activation full-funnel","bento_boxes":[{"type":"Text and image","copy":"

Attirez les acheteurs d’\u00e9lectronique grand public partout dans le monde<\/h4>\n

Stimulez la d\u00e9couverte de vos produits gr\u00e2ce \u00e0 une combinaison d’annonces vid\u00e9o et display sur l’open web, les r\u00e9seaux sociaux et la t\u00e9l\u00e9vision connect\u00e9e. Touchez les consommateurs de produits \u00e9lectroniques grand public l\u00e0 o\u00f9 ils regardent des vid\u00e9os en streaming et parcourent les r\u00e9seaux sociaux, racontez l’histoire de votre marque et incitez-les \u00e0 passer \u00e0 la vitesse sup\u00e9rieure.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Capture real-time lifestyle signals<\/h6>\n

We know who\u2019s a foodie and who\u2019s more of the outdoorsy type, so we can tailor ads to capture specific interests at the perfect moment.<\/p>\n","columns":"6","image":{"ID":21032,"id":21032,"title":"full-funnel","filename":"full-funnel.svg","filesize":32252,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/full-funnel\/","alt":"","author":"9","description":"","caption":"","name":"full-funnel","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:15:48","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":506,"height":440,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","thumbnail-width":506,"thumbnail-height":440,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","medium-width":506,"medium-height":440,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","medium_large-width":506,"medium_large-height":440,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","large-width":506,"large-height":440,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","1536x1536-width":506,"1536x1536-height":440,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","2048x2048-width":506,"2048x2048-height":440,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","success-story-width":506,"success-story-height":440,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","profile_24-width":506,"profile_24-height":440,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","profile_48-width":506,"profile_48-height":440,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","profile_96-width":506,"profile_96-height":440,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","profile_150-width":506,"profile_150-height":440,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/full-funnel.svg","profile_300-width":506,"profile_300-height":440}},"stretch_image":false},{"type":"Text and image","copy":"

Augmenter votre ROAS<\/h6>\n

Cr\u00e9ez une exp\u00e9rience fluide et augmentez votre ROAS en combinant des campagnes vid\u00e9o et display upper funnel avec du retargeting lower funnel.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Des ench\u00e8res plus intelligentes, de meilleurs r\u00e9sultats<\/h6>\n

Atteignez toujours vos objectifs gr\u00e2ce \u00e0 l’IA qui ajuste automatiquement les ench\u00e8res afin de garantir que les campagnes r\u00e9pondent aux KPI que vous avez choisis.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Personnalisez les annonces pour chaque consommateur<\/h6>\n

Pr\u00e9sentez le bon produit \u00e0 la bonne personne au bon moment gr\u00e2ce \u00e0 la technologie d’optimisation dynamique de cr\u00e9ation.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20377,"id":20377,"title":"Reporting","filename":"Reporting.svg","filesize":766,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","link":"https:\/\/www.criteo.com\/fr\/business\/retailers\/reporting-2\/","alt":"","author":"9","description":"","caption":"","name":"reporting-2","status":"inherit","uploaded_to":20388,"date":"2025-05-30 00:36:00","modified":"2025-05-30 01:35:11","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/05\/Reporting.svg","profile_300-width":24,"profile_300-height":24}},"title":"Mesure","bento_boxes":[{"type":"Text and image","copy":"

Obtenez une vue haute d\u00e9finition des r\u00e9sultats de vos campagnes<\/h4>\n

Personne n’aime le flou. Visualisez clairement l’impact de vos campagnes gr\u00e2ce \u00e0 des analyses qui vous montrent les performances de chaque canal et format \u00e0 travers un large \u00e9ventail de mesures.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Get on travelers\u2019 itinerary early<\/h6>\n

Use AI-powered targeting to upgrade your acquisition strategy. Make a lasting impression with ads that put your brand front and center for their next big adventure.<\/p>\n","columns":"6","image":{"ID":21033,"id":21033,"title":"CE_Measurement","filename":"CE_Measurement.svg","filesize":78208,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/ce_measurement\/","alt":"","author":"9","description":"","caption":"","name":"ce_measurement","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:15:48","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Measurement.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Mesurer les ventes hors ligne et en ligne<\/h6>\n

Int\u00e9grez vos donn\u00e9es de vente hors ligne pour voir l’impact global de vos campagnes.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Mesurer les nouveaux clients de la marque<\/h6>\n

D\u00e9couvrez comment les campagnes attirent de nouveaux acheteurs, \u00e9largissent votre client\u00e8le et vous permettent de gagner des parts de march\u00e9 sur vos concurrents.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

D\u00e9finissez vos propres fen\u00eatres<\/h6>\n

Les fen\u00eatres d’attribution flexibles vous permettent d’aligner vos mesures sur le cycle d’achat et le comportement d’achat appropri\u00e9s.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]},{"button_label":"Retail Media","tabs":[{"image":{"ID":21035,"id":21035,"title":"Onsite_Icon","filename":"Onsite_Icon.svg","filesize":1074,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/onsite_icon\/","alt":"","author":"9","description":"","caption":"","name":"onsite_icon","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:16:05","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Onsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Onsite","bento_boxes":[{"type":"Text and image","copy":"

Touchez les consommateurs de produits \u00e9lectroniques sur le point de vente en ligne<\/h4>\n

Les acheteurs verront-ils votre marque en ligne ? Assurez votre visibilit\u00e9, influencez la r\u00e9flexion et stimulez les conversions sur les sites des retailers gr\u00e2ce \u00e0 une approche retail media full-funnel.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":21036,"id":21036,"title":"CE_Onsite","filename":"CE_Onsite.svg","filesize":31114,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/ce_onsite\/","alt":"","author":"9","description":"","caption":"","name":"ce_onsite","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:16:05","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Onsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Attirez les visiteurs avec la vid\u00e9o on-site<\/h6>\n

Racontez l’histoire de votre marque tout en pr\u00e9sentant vos produits \u00e0 la vente gr\u00e2ce \u00e0 un format puissant qui allie image de marque et performance.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Influence gr\u00e2ce au display on-site<\/h6>\n

Aidez les consommateurs \u00e0 vous placer en t\u00eate de leur liste de choix gr\u00e2ce \u00e0 des emplacements premium tels que les banni\u00e8res d\u2019accueil et les annonces int\u00e9gr\u00e9es au catalogue.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Convertissez avec des produits sponsoris\u00e9s<\/h6>\n

Assurez la visibilit\u00e9 dans les r\u00e9sultats de recherche et sur les pages de d\u00e9tail des produits. Utilisez-le en tandem avec des vid\u00e9os et des display on-site pour am\u00e9liorer les performances.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":21037,"id":21037,"title":"Offsite_Icon","filename":"Offsite_Icon.svg","filesize":3546,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/offsite_icon\/","alt":"","author":"9","description":"","caption":"","name":"offsite_icon","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:16:06","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Offsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Offsite","bento_boxes":[{"type":"Text and image","copy":"

Touchez les audiences de retailers sur l’open web<\/h4>\n

Entrez en contact avec votre public cible d\u00e8s le d\u00e9but de son parcours d’achat. Suscitez l’int\u00e9r\u00eat pour vos produits et renforcez la notori\u00e9t\u00e9 de votre marque en touchant des audiences uniques sur l’Internet ouvert.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":21038,"id":21038,"title":"CE_Offsite","filename":"CE_Offsite.svg","filesize":34735,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/ce_offsite\/","alt":"","author":"9","description":"","caption":"","name":"ce_offsite","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:16:06","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Offsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

\u00c9largissez votre port\u00e9e<\/h6>\n

Ciblez des audiences gr\u00e2ce aux donn\u00e9es first-party des retailers sur l’open web, en garantissant un ciblage pr\u00e9cis et une visibilit\u00e9 accrue.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

D\u00e9marquez-vous gr\u00e2ce au display off-site<\/h6>\n

Utilisez des images statiques et dynamiques pour mettre en avant les messages li\u00e9s \u00e0 la marque et aux produits, afin de renforcer la notori\u00e9t\u00e9 et l’int\u00e9r\u00eat sur l’open web.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Racontez votre histoire avec la vid\u00e9o off-site<\/h6>\n

Utilisez des contenus vid\u00e9o captivants pour inciter \u00e0 l’achat et favoriser l’affinit\u00e9 avec la marque, en exploitant les ressources vid\u00e9o existantes pour un d\u00e9ploiement fluide.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":21039,"id":21039,"title":"Performance Media icon CE industry","filename":"Performance-Media-icon-CE-industry.svg","filesize":822,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/performance-media-icon-ce-industry\/","alt":"","author":"9","description":"","caption":"","name":"performance-media-icon-ce-industry","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:16:06","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":22,"height":22,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","thumbnail-width":22,"thumbnail-height":22,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","medium-width":22,"medium-height":22,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","medium_large-width":22,"medium_large-height":22,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","large-width":22,"large-height":22,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","1536x1536-width":22,"1536x1536-height":22,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","2048x2048-width":22,"2048x2048-height":22,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","success-story-width":22,"success-story-height":22,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_24-width":22,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_48-width":22,"profile_48-height":22,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_96-width":22,"profile_96-height":22,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_150-width":22,"profile_150-height":22,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_300-width":22,"profile_300-height":22}},"title":"Analyses avanc\u00e9es","bento_boxes":[{"type":"Text and image","copy":"

Reliez tout aux ventes<\/h4>\n

La beaut\u00e9 du retail media ? Vous pouvez relier directement vos annonces aux ventes au niveau des produits.<\/p>\n

 <\/p>\n

Consultez les indicateurs de mesures en boucle ferm\u00e9e quasi en temps r\u00e9el, au niveau des SKU, et comprenez la valeur de vos d\u00e9penses publicitaires.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":21040,"id":21040,"title":"CE_Advanced analytics","filename":"CE_Advanced-analytics-1.svg","filesize":66257,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","link":"https:\/\/www.criteo.com\/fr\/industry\/consumer-electronics\/ce_advanced-analytics\/","alt":"","author":"9","description":"","caption":"","name":"ce_advanced-analytics","status":"inherit","uploaded_to":21024,"date":"2026-01-22 20:16:07","modified":"2026-01-22 20:27:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":399,"height":364,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","thumbnail-width":399,"thumbnail-height":364,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","medium-width":399,"medium-height":364,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","medium_large-width":399,"medium_large-height":364,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","large-width":399,"large-height":364,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","1536x1536-width":399,"1536x1536-height":364,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","2048x2048-width":399,"2048x2048-height":364,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","success-story-width":399,"success-story-height":364,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","profile_24-width":399,"profile_24-height":364,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","profile_48-width":399,"profile_48-height":364,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","profile_96-width":399,"profile_96-height":364,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","profile_150-width":399,"profile_150-height":364,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/CE_Advanced-analytics-1.svg","profile_300-width":399,"profile_300-height":364}},"stretch_image":false},{"type":"Text and image","copy":"

Comprendre la performance globale<\/h6>\n

Suivez par solution, mot-cl\u00e9, emplacement ou produit. Am\u00e9liorez votre efficacit\u00e9 gr\u00e2ce au rapport sur les opportunit\u00e9s manqu\u00e9es et aux recommandations budg\u00e9taires.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

\u00c9valuez la comp\u00e9titivit\u00e9 de la marque<\/h6>\n

Comparez vos KPI aux r\u00e9f\u00e9rences de votre cat\u00e9gorie et mesurez les changements dans votre part d’une cat\u00e9gorie ou d’un mot-cl\u00e9.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

D\u00e9couvrez l’impact en ligne\/hors ligne<\/h6>\n

Obtenez une vue d’ensemble de l’impact de vos d\u00e9penses m\u00e9dias en \u00e9tablissant un lien entre l’exposition aux annonces et les ventes en magasin chez certains retailers.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"3_info_boxes_2025","3_info_boxes_2025":{"title":"Quels seront les moteurs des achats de produits \u00e9lectroniques grand public en 2025 ?","subtitle":"Quelques informations tir\u00e9es de notre Rapport mondial sur l'\u00e9lectronique grand public :","info_boxes":[{"title":"Les gamers comptent parmi les plus gros acheteurs.","description":"Les gamers sont jusqu'\u00e0 9 fois plus susceptibles d'acheter des appareils \u00e9lectroniques compl\u00e9mentaires, ce qui en fait des cibles id\u00e9ales pour les ventes crois\u00e9es."},{"title":"La fid\u00e9lit\u00e9 se trouve chez les Gen X.","description":"Alors que la Gen X privil\u00e9gie fortement les marques qu\u2019elle conna\u00eet (60 %), les g\u00e9n\u00e9rations Y et Z se montrent plus ouvertes \u00e0 la nouveaut\u00e9."},{"title":"22 chances de gagner.","description":"En moyenne, les acheteurs de produits \u00e9lectroniques grand public examinent jusqu'\u00e0 22 produits avant d'effectuer leur achat, en particulier dans les cat\u00e9gories de prix \u00e9lev\u00e9s."}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

D\u00e9couvrez les derni\u00e8res tendances en \u00e9lectronique grand public<\/h2>\n

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