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Pourquoi le retail media pour les marques ?<\/h6>\n

Am\u00e9liorez votre position sur le rayon digital, gagnez de nouveaux clients et augmentez vos ventes. Touchez les consommateurs avec des annonces pertinentes au point de vente digital sur les sites et apps de retailers partenaires, ainsi que sur l’open web avec des campagnes offsite.<\/p>\n","bulletts":[{"bullet":"Lancez des campagnes de retail media gr\u00e2ce \u00e0 notre plateforme destin\u00e9e aux annonceurs."}],"stats":false,"cta_button":{"type":"internal","text":"En savoir plus","link_internal":"https:\/\/www.criteo.com\/fr\/platform\/commerce-max\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Pourquoi le retail media pour les retailers ?<\/h6>\n

G\u00e9n\u00e9rez de nouveaux revenus en mon\u00e9tisant vos audiences et vos canaux digitaux. Allez au-del\u00e0 du merchandising traditionnel en proposant aux marques des emplacements publicitaires cibl\u00e9s qui stimulent la rentabilit\u00e9, am\u00e9liorent l\u2019exp\u00e9rience d\u2019achat et favorisent un investissement durable.<\/p>\n","bulletts":[{"bullet":"Lancez ou d\u00e9veloppez votre programme retail media gr\u00e2ce \u00e0 notre plateforme d\u00e9di\u00e9e aux retailers."}],"stats":false,"cta_button":{"type":"internal","text":"En savoir plus","link_internal":"https:\/\/www.criteo.com\/fr\/platform\/commerce-yield\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},"2":{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"Le r\u00e9sultat : une situation gagnant-gagnant pour les marques et les retailers","subtitle":"Le retail media offre des avantages consid\u00e9rables \u00e0 l'ensemble de l'\u00e9cosyst\u00e8me.","add_labels":false,"info_boxes":[{"label":"","title":"Engagez les consommateurs sur tous les canaux","description":"En s\u2019appuyant sur des inventaires premium et des donn\u00e9es first-party riches des retailers, les annonceurs peuvent toucher les consommateurs partout o\u00f9 ils ach\u00e8tent, tout en gardant leur marque au premier plan.","optional_link":null},{"label":"","title":"D\u00e9veloppez votre entreprise","description":"Que vous soyez un retailer ou une marque, le retail media vous ouvre de nouvelles opportunit\u00e9s de revenus et stimule une croissance mesurable de vos ventes.","optional_link":null},{"label":"","title":"Entrez en contact avec les consommateurs au moment de l'achat","description":"Engagez les consommateurs tr\u00e8s motiv\u00e9s lorsqu'ils sont dans un \u00e9tat d'esprit d'achat. Influencez les moments qui comptent le plus.","optional_link":null},{"label":"","title":"Publicit\u00e9 aliment\u00e9e par des donn\u00e9es first-party","description":"Exploitez la puissance des donn\u00e9es first-party des retailers pour un ciblage pr\u00e9cis, des relations plus solides avec les consommateurs et des r\u00e9sultats mesurables.","optional_link":null}]}},"3":{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"FEATURES","title":"Criteo : la solution pour des consommateurs plus satisfaits<\/i> et des r\u00e9sultats renforc\u00e9s<\/i>","bento_boxes":[{"button_label":"CARACT\u00c9RISTIQUES","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Des annonces plus intelligentes, gr\u00e2ce \u00e0 l’IA<\/h6>\n

Am\u00e9liorez l\u2019exp\u00e9rience des consommateurs et stimulez la croissance gr\u00e2ce \u00e0 une publicit\u00e9 fond\u00e9e sur l\u2019IA et les donn\u00e9es first-party. Nos moteurs de pertinence et de performance de pointe offrent pr\u00e9cision et r\u00e9sultats aux retailers comme aux marques.<\/p>\n","columns":"4","image":{"ID":21117,"id":21117,"title":"RM_Smarter Ads Img","filename":"RM_Smarter-Ads-Img.svg","filesize":48547,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/retail-media\/rm_smarter-ads-img\/","alt":"","author":"159","description":"","caption":"","name":"rm_smarter-ads-img","status":"inherit","uploaded_to":21114,"date":"2026-03-12 19:37:50","modified":"2026-03-24 14:19:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Smarter-Ads-Img.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Mesure et reporting en boucle ferm\u00e9e<\/h6>\n

Obtenez une vision compl\u00e8te de la performance de vos campagnes. Notre mesure en boucle ferm\u00e9e et nos rapports en temps r\u00e9el r\u00e9v\u00e8lent l\u2019impact sur les ventes jusqu\u2019au niveau du SKU, avec des insights approfondis pour orienter des investissements plus efficaces.<\/p>\n","columns":"8","image":{"ID":21118,"id":21118,"title":"RM_Closed Loop Img","filename":"RM_Closed-Loop-Img-1.svg","filesize":242813,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/retail-media\/rm_closed-loop-img\/","alt":"","author":"159","description":"","caption":"","name":"rm_closed-loop-img","status":"inherit","uploaded_to":21114,"date":"2026-03-12 19:37:51","modified":"2026-03-24 14:19:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_Closed-Loop-Img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Un \u00e9l\u00e9ment cr\u00e9atif qui attire et convertit<\/h6>\n

Proposez des exp\u00e9riences publicitaires engageantes en format display et en vid\u00e9o. Personnalisez les \u00e9l\u00e9ments cr\u00e9atifs pour chaque consommateur, qu\u2019il navigue dans un environnement retailer ou sur l’open web.<\/p>\n","columns":"8","image":{"ID":21119,"id":21119,"title":"RM_creative that attracts Img","filename":"RM_creative-that-attracts-Img-1.svg","filesize":33038,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/retail-media\/rm_creative-that-attracts-img\/","alt":"","author":"159","description":"","caption":"","name":"rm_creative-that-attracts-img","status":"inherit","uploaded_to":21114,"date":"2026-03-12 19:37:51","modified":"2026-03-24 14:19:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/RM_creative-that-attracts-Img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Le retail media, \u00e0 votre fa\u00e7on<\/h6>\n

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