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D\u00e9couvrez l’IA qui pense comme un consommateur<\/h1>\n

Cr\u00e9ez de meilleures campagnes avec une IA commerce entra\u00een\u00e9e sur de vrais comportements d\u2019achat. 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La couche de donn\u00e9es commerce<\/h5>\n

Notre intelligence produit repose sur des int\u00e9grations directes avec les retailers, et non sur des donn\u00e9es scrap\u00e9es ni des suppositions. Notre catalogue universel couvre des milliards de r\u00e9f\u00e9rences, des prix en temps r\u00e9el et des transactions r\u00e9elles. Il donne \u00e0 notre IA le contexte n\u00e9cessaire pour proposer les bons produits, au moment id\u00e9al.<\/p>\n","columns":"4","image":{"ID":21133,"id":21133,"title":"commerce data layer_img v2","filename":"commerce-data-layer_img-v2.svg","filesize":36856,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","link":"https:\/\/www.criteo.com\/fr\/technology\/commerce-ai\/commerce-data-layer_img-v2\/","alt":"","author":"9","description":"","caption":"","name":"commerce-data-layer_img-v2","status":"inherit","uploaded_to":21131,"date":"2026-03-19 16:00:25","modified":"2026-03-19 16:07:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":451,"height":208,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","thumbnail-width":451,"thumbnail-height":208,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","medium-width":451,"medium-height":208,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","medium_large-width":451,"medium_large-height":208,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","large-width":451,"large-height":208,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","1536x1536-width":451,"1536x1536-height":208,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","2048x2048-width":451,"2048x2048-height":208,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","success-story-width":451,"success-story-height":208,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","profile_24-width":451,"profile_24-height":208,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","profile_48-width":451,"profile_48-height":208,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","profile_96-width":451,"profile_96-height":208,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","profile_150-width":451,"profile_150-height":208,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/commerce-data-layer_img-v2.svg","profile_300-width":451,"profile_300-height":208}},"stretch_image":false},{"type":"Text and image","copy":"

La base du deep learning<\/h5>\n

Nos mod\u00e8les transforment les textes, images, attributs produits et signaux comportementaux en embeddings riches. Ils permettent \u00e0 l\u2019IA de Criteo de comprendre l\u2019intention, de proposer des produits pertinents et de diffuser des \u00e9l\u00e9ments cr\u00e9atifs si bien synchronis\u00e9es qu’ils en deviennent presque magiques.<\/p>\n","columns":"8","image":{"ID":21134,"id":21134,"title":"deep learning foundation_img","filename":"deep-learning-foundation_img-1.svg","filesize":236067,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","link":"https:\/\/www.criteo.com\/fr\/technology\/commerce-ai\/deep-learning-foundation_img\/","alt":"","author":"9","description":"","caption":"","name":"deep-learning-foundation_img","status":"inherit","uploaded_to":21131,"date":"2026-03-19 16:00:25","modified":"2026-03-19 16:07:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/deep-learning-foundation_img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Le r\u00e9seau d’IA agentique<\/h5>\n

Les capacit\u00e9s agentiques permettent \u00e0 notre IA commerce de g\u00e9rer des t\u00e2ches en plusieurs \u00e9tapes \u00e0 partir de simples instructions. Que vous exploriez des insights, planifiiez une campagne ou r\u00e9solviez un probl\u00e8me, l\u2019IA s\u2019occupe de l\u2019ex\u00e9cution pendant que vous gardez la main.<\/p>\n","columns":"6","image":{"ID":21135,"id":21135,"title":"Agentic AI network_img","filename":"Agentic-AI-network_img-1.svg","filesize":23708,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","link":"https:\/\/www.criteo.com\/fr\/technology\/commerce-ai\/agentic-ai-network_img\/","alt":"","author":"9","description":"","caption":"","name":"agentic-ai-network_img","status":"inherit","uploaded_to":21131,"date":"2026-03-19 16:00:26","modified":"2026-03-19 16:07:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Agentic-AI-network_img-1.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Contr\u00f4le humain int\u00e9gr\u00e9<\/h5>\n

Vous pilotez la strat\u00e9gie. 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Apprentissage et feedback continus<\/h5>\n

Nos signaux commerce sont r\u00e9guli\u00e8rement actualis\u00e9s, ce qui permet \u00e0 l\u2019IA de Criteo de rester align\u00e9e avec l\u2019\u00e9volution des comportements d\u2019achat. 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Un mod\u00e8le unifi\u00e9 affin\u00e9 pour le commerce<\/h6>\n

Les produits, les personnes et le contexte partagent un m\u00eame espace, ce qui permet aux agents d’avoir une vue d’ensemble.<\/p>\n"},{"copy":"

Open by design<\/h6>\n

MCP signifie que les agents peuvent rechercher des produits, cr\u00e9er des annonces, lancer des campagnes, etc.<\/p>\n"},{"copy":"

Gouvernance dirig\u00e9e par l’homme<\/h6>\n

Chaque d\u00e9cision agentique est influenc\u00e9e par des garde-fous, des contr\u00f4les d’\u00e9quit\u00e9 et une logique transparente.<\/p>\n"}],"bento_boxes":false,"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"remove_image_background":true}},"5":{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"RESSOURCES","caption_is_page_title":false,"title":"Dites adieu au jargon","title_size":"h2","description":"

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Pr\u00eat \u00e0 transformer les signaux commerciaux en r\u00e9sultats concrets ?<\/h2>\n

Transformez vos r\u00e9sultats gr\u00e2ce \u00e0 la seule IA qui parle le langage du commerce, tant pour les acheteurs que pour les vendeurs.<\/p>\n","link":{"title":"Parlons-en","url":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","target":""}}}},"additional_code":"","enable_slide-in":false},"yoast_head":"\nCommerce AI | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019IA agentique con\u00e7ue pour la prochaine \u00e8re de la publicit\u00e9. 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