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Des performances \u00e9prouv\u00e9es avec un impact mesurable<\/h6>\n

L\u2019IA de Criteo est entra\u00een\u00e9e sur des milliers de milliards de donn\u00e9es commerce pour pr\u00e9dire le moment, l\u2019ench\u00e8re et le produit optimaux pour chaque annonce. L\u2019int\u00e9gration avec GA4 et d\u2019autres solutions de mesure tierces permet de d\u00e9montrer le gain incr\u00e9mental.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Personnalisation qui pr\u00e9dit le prochain achat<\/h6>\n

Nous combinons vos donn\u00e9es avec notre IA pour aller au-del\u00e0 du dernier produit consult\u00e9. Gr\u00e2ce \u00e0 des insights commerce avanc\u00e9es, nous recommandons dynamiquement les articles que chaque consommateur est le plus susceptible d\u2019acheter ensuite, afin d\u2019augmenter l\u2019engagement et les taux de conversion.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Reach multicanale premium<\/h6>\n

Assurez la pr\u00e9sence de vos annonces partout o\u00f9 les consommateurs naviguent et ach\u00e8tent. Nous connectons des audiences \u00e0 forte valeur sur des environnements premium et brand-safe, les principaux r\u00e9seaux sociaux et de multiples formats, dont vid\u00e9o, rich media et dynamique.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Lancez une campagne ax\u00e9e sur la performance en quelques minutes<\/h6>\n

Cr\u00e9ez une campagne GO pour optimiser automatiquement les conversions, l’IA se chargeant du ciblage, des ench\u00e8res et de la diffusion.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"CARACT\u00c9RISTIQUES","title":"Retargeting intelligent con\u00e7u pour g\u00e9n\u00e9rer d'importants retours sur investissement<\/i>","bento_boxes":[{"button_label":"Features","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Tirez le meilleur parti de votre argent.<\/h6>\n

La technologie d\u2019ench\u00e8res pr\u00e9dictives optimise en temps r\u00e9el selon l\u2019intention et la probabilit\u00e9 de conversion afin de maximiser le ROAS et l\u2019efficacit\u00e9 des d\u00e9penses. Nos donn\u00e9es commerce, vastes et granulaires, offrent un haut niveau de pr\u00e9cision pr\u00e9dictive pour vous aider \u00e0 atteindre vos objectifs et respecter votre budget.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Diffusez la bonne annonce pour chaque consommateur.<\/h6>\n

La technologie Dynamic Creative Optimization+ met automatiquement \u00e0 jour les annonces avec les prix en temps r\u00e9el, la disponibilit\u00e9 et des recommandations produits personnalis\u00e9es. L\u2019IA de Criteo s\u2019appuie sur plus de 120 signaux d\u2019intention pour cr\u00e9er une annonce unique pour chaque utilisateur, con\u00e7ue pour maximiser l\u2019engagement.<\/p>\n","columns":"8","image":{"ID":21237,"id":21237,"title":"Retargeting_DCO+ img","filename":"Retargeting_DCO-img-2.svg","filesize":39552,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/dynamic-retargeting\/retargeting_dco-img\/","alt":"","author":"9","description":"","caption":"","name":"retargeting_dco-img","status":"inherit","uploaded_to":21235,"date":"2026-03-26 14:16:56","modified":"2026-03-26 14:25:26","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/03\/Retargeting_DCO-img-2.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Soyez l\u00e0 o\u00f9 se trouve votre audience.<\/h6>\n

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Prouver l’impact.<\/h6>\n

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D\u00e9couvrez les r\u00e9sultats<\/em> obtenus par nos clients gr\u00e2ce \u00e0 nos solutions<\/p>\n","description":"

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Vos annonces, aux bons endroits<\/em><\/h3>\n

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Deux \u00e9l\u00e9ments essentiels suffisent. La configuration est rapide \u00e0 partir de l\u00e0 et la plupart des clients sont op\u00e9rationnels en quelques jours gr\u00e2ce \u00e0 notre plateforme en libre-service :<\/p>\n