{"id":21268,"date":"2024-12-23T16:40:56","date_gmt":"2024-12-23T21:40:56","guid":{"rendered":"https:\/\/www.criteo.com\/?page_id=410772"},"modified":"2026-05-05T08:37:15","modified_gmt":"2026-05-05T08:37:15","slug":"privacy-commitment","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/fr\/trust-center\/privacy-commitment\/","title":{"rendered":"Criteo’s Privacy Commitment"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":55,"featured_media":0,"parent":21150,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[560],"class_list":["post-21268","page","type-page","status-publish"],"acf":{"stae_popup_enable":false,"track_page_in_segment":false,"segment_page_name":"","layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"snowy-mint"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"CONFIDENTIALIT\u00c9","caption_is_page_title":false,"title":"Services publicitaires qui accordent la priorit\u00e9 \u00e0 la confidentialit\u00e9","title_size":"h4","description":"

Tout ce que nous concevons et d\u00e9veloppons respecte notre philosophie \u00ab Privacy by Design \u00bb, qui garantit les normes les plus \u00e9lev\u00e9es en mati\u00e8re de confidentialit\u00e9, de disponibilit\u00e9 et de s\u00e9curit\u00e9 pour les utilisateurs.<\/p>\n","description_font_size":"default"}},"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"natural-smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"100","desktop_bottom":"75","mobile_top":"25","mobile_bottom":"25"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Notre engagement en mati\u00e8re de confidentialit\u00e9","title_size":"h4","description":"

Bas\u00e9e \u00e0 Paris, Criteo est une entreprise internationale qui s’appuie sur des bases solides en mati\u00e8re de r\u00e9glementation relative \u00e0 la protection de la vie priv\u00e9e, de normes sectorielles et de bonnes pratiques.<\/p>\n

Nos services sont con\u00e7us dans le plus grand respect de la vie priv\u00e9e des utilisateurs, notamment gr\u00e2ce \u00e0 l’utilisation de technologies telles que la pseudonymisation et \u00e0 des pratiques telles que la minimisation des donn\u00e9es.<\/p>\n

Afin de rester r\u00e9solument attach\u00e9s \u00e0 la protection de la vie priv\u00e9e, nous avons cr\u00e9\u00e9 un service d\u00e9di\u00e9 et nomm\u00e9 un d\u00e9l\u00e9gu\u00e9 \u00e0 la protection des donn\u00e9es (DPO) qui travaille en \u00e9troite collaboration avec nos \u00e9quipes de R&D et de d\u00e9veloppement produit.<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":true,"switch_columns":false,"use_wider_layout":true,"use_wider_intro":true,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":21274,"id":21274,"title":"Cyber security, personal data protection, and business privacy concept. 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Shield and lock icon in the air while woman scanned by her finger for access identification while using laptop computer.","name":"cyber-security-personal-data-protection-and-business-privacy-concept-shield-and-lock-icon-in-the-air-while-woman-scanned-by-her-finger-for-access-identification-while-using-laptop-computer","status":"inherit","uploaded_to":21268,"date":"2026-05-05 07:30:31","modified":"2026-05-05 08:18:24","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":2048,"height":1536,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-300x225.jpeg","medium-width":300,"medium-height":225,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-768x576.jpeg","medium_large-width":640,"medium_large-height":480,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-1024x768.jpeg","large-width":640,"large-height":480,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-1536x1152.jpeg","1536x1536-width":1536,"1536x1536-height":1152,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1.jpeg","2048x2048-width":2048,"2048x2048-height":1536,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-630x473.jpeg","success-story-width":630,"success-story-height":473,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-24x24.jpeg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-48x48.jpeg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-96x96.jpeg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-150x150.jpeg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Privacy-scaled-1-300x300.jpeg","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"text_only","text_only":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"180","desktop_bottom":"170","mobile_top":"25","mobile_bottom":"25"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Nos piliers de confidentialit\u00e9","title_size":"h4","description":"

Voici les r\u00e8gles que nous appliquons pour prot\u00e9ger nos utilisateurs, nos clients et nos partenaires.<\/p>\n

 <\/p>\n","description_font_size":"default"}},"text_in_two_columns":false,"text":"\n\n\n\n\t\n\t\n\t\n\t\n\t
1. Garantir la confidentialit\u00e9 gr\u00e2ce \u00e0 la pseudonymisation et \u00e0 la minimisation des donn\u00e9es<\/h5>
\nNous n'utilisons aucune information permettant d'identifier personnellement les utilisateurs, telle que les noms, adresses e-mail ou num\u00e9ros de t\u00e9l\u00e9phone, pour fournir nos services. Nos technologies s'appuient sur des identifiants pseudonymis\u00e9s qui ne nous permettent pas d'identifier directement les utilisateurs (par exemple, un identifiant unique Criteo, l'identifiant publicitaire d'un appareil ou une adresse e-mail hach\u00e9e) et sur des donn\u00e9es limit\u00e9es, telles que les sp\u00e9cifications techniques de l'appareil d'un utilisateur et les activit\u00e9s de navigation, comme les produits consult\u00e9s et achet\u00e9s. Nous ne collectons ni n'utilisons jamais d'informations sensibles telles que l'origine raciale ou ethnique, les opinions politiques, les croyances religieuses, les donn\u00e9es g\u00e9n\u00e9tiques ou biom\u00e9triques, les donn\u00e9es relatives \u00e0 la sant\u00e9, ni aucune donn\u00e9e concernant la vie sexuelle ou l'orientation sexuelle d'une personne. Pour plus d'informations, veuillez consulter notre Politique de confidentialit\u00e9<\/a>.<\/td>\n<\/tr>\n
2. Limiter la conservation des donn\u00e9es au strict n\u00e9cessaire<\/h5>
\nNous conservons les donn\u00e9es des utilisateurs pendant une dur\u00e9e maximale de 13 mois \u00e0 compter de la date de leur collecte. Tout en respectant la r\u00e9glementation en mati\u00e8re de protection de la vie priv\u00e9e, cette p\u00e9riode apporte \u00e9galement une valeur ajout\u00e9e \u00e0 nos clients et partenaires en permettant plusieurs fonctionnalit\u00e9s essentielles, notamment la limitation de la fr\u00e9quence d'affichage, la mesure de l'audience et la compr\u00e9hension des intentions d'achat. Seules les donn\u00e9es agr\u00e9g\u00e9es (par exemple, le nombre total de ventes r\u00e9alis\u00e9es par un partenaire) sont conserv\u00e9es au-del\u00e0 de cette p\u00e9riode de 13 mois.<\/h5><\/td>\n<\/tr>\n
3. Veiller \u00e0 ce que les donn\u00e9es \u00e0 caract\u00e8re personnel soient stock\u00e9es aussi pr\u00e8s que possible de nos clients et partenaires<\/h5>
\nNous nous effor\u00e7ons de traiter les donn\u00e9es qui nous sont confi\u00e9es par nos clients et partenaires dans le centre de donn\u00e9es le plus proche, en fonction de la localisation respective de l'utilisateur et de notre client ou partenaire. Les donn\u00e9es utilisateur collect\u00e9es par nos clients et partenaires europ\u00e9ens sont trait\u00e9es et stock\u00e9es dans les centres de donn\u00e9es de Criteo situ\u00e9s en France et aux Pays-Bas. Pour les clients et partenaires situ\u00e9s en Am\u00e9rique ou dans la r\u00e9gion APAC, les donn\u00e9es utilisateur sont collect\u00e9es et trait\u00e9es au sein de leurs r\u00e9gions g\u00e9ographiques respectives ; seules les analyses de donn\u00e9es sont trait\u00e9es via nos plateformes bas\u00e9es en Europe, au sein de nos applications SaaS en cloud priv\u00e9.<\/td>\n<\/tr>\n
4. Faciliter au maximum l'exercice de leurs droits par les utilisateurs<\/h5>
\nNous accordons la priorit\u00e9 \u00e0 la transparence et donnons aux utilisateurs les moyens d'exercer leurs droits conform\u00e9ment aux lois et r\u00e9glementations en vigueur, notamment le R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) ou la Loi californienne sur la protection de la vie priv\u00e9e des consommateurs (CCPA). Nous avons mis en place des proc\u00e9dures claires et conviviales afin de garantir que les utilisateurs puissent facilement exercer leurs droits, tels que l'acc\u00e8s, la suppression et le retrait. Notre \u00e9quipe d\u00e9di\u00e9e \u00e0 la protection de la vie priv\u00e9e est toujours disponible pour r\u00e9pondre \u00e0 toute question relative aux donn\u00e9es, et nous nous engageons \u00e0 traiter toutes les demandes de mani\u00e8re rapide et efficace. Pour plus d'informations, veuillez consulter notre Politique de confidentialit\u00e9<\/a>.<\/td>\n<\/tr>\n
5. Imposer des exigences \u00e9lev\u00e9es \u00e0 nos clients et partenaires<\/h5>
\nAfin de pr\u00e9server un \u00e9cosyst\u00e8me publicitaire digne de confiance, nous attendons de nos clients et partenaires qu'ils respectent des normes \u00e9thiques rigoureuses et se conforment strictement aux lois et r\u00e9glementations applicables en mati\u00e8re de protection de la vie priv\u00e9e. Nous leur imposons contractuellement d'afficher une politique de confidentialit\u00e9 et des informations appropri\u00e9es sur leurs sites Web et leurs applications mobiles, d'obtenir le consentement des utilisateurs avant de placer les cookies et les balises de Criteo sur leur appareil ou leur navigateur, et d'offrir aux utilisateurs un moyen simple de d\u00e9sactiver les services de Criteo. Pour plus d'informations, veuillez consulter les Directives de Criteo en mati\u00e8re de confidentialit\u00e9 \u00e0 l'intention des clients et des partenaires \u00e9diteurs<\/a>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n","text_second_column":""}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"Nous croyons en une plus grande transparence dans la publicit\u00e9 personnalis\u00e9e","subtitle":"Nous participons aux principales initiatives du secteur visant \u00e0 promouvoir une plus grande transparence et un meilleur contr\u00f4le des utilisateurs sur la publicit\u00e9 personnalis\u00e9e.","add_labels":false,"info_boxes":[{"label":"","title":"Digital Advertising Alliance","description":"Criteo respecte les principes d'autor\u00e9gulation de la Digital Advertising Alliance (DAA) en mati\u00e8re de publicit\u00e9 comportementale en ligne<\/a> et int\u00e8gre la plateforme de d\u00e9sabonnement \u00ab YourAdChoices \u00bb de la DAA<\/a>, qui donne la possibilit\u00e9 aux utilisateurs de communiquer leurs choix publicitaires en ligne \u00e0 tous ses participants, y compris lorsqu'ils souhaitent d\u00e9sactiver leurs services.

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