{"id":21346,"date":"2026-01-21T12:20:47","date_gmt":"2026-01-21T17:20:47","guid":{"rendered":"https:\/\/www.criteo.com\/?page_id=416916"},"modified":"2026-05-29T14:48:55","modified_gmt":"2026-05-29T14:48:55","slug":"commerce-audiences","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/","title":{"rendered":"Commerce Audiences"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":9,"featured_media":0,"parent":9877,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[556],"class_list":["post-21346","page","type-page","status-publish","post-password-required"],"acf":{"track_page_in_segment":false,"segment_page_name":"","remove_header":false,"remove_footer":false,"add_password_protected_layout":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"use_transparent_header":true,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","layouts":[{"acf_fc_layout":"customer_segments_hero_2025","customer_segments_hero_2025":{"caption":"AUDIENCES COMMERCE","title_subtitle":"

Transformez les intentions en r\u00e9sultats gr\u00e2ce \u00e0 des segments d’audience bas\u00e9s sur des donn\u00e9es commerce r\u00e9elles<\/h1>\n

La plupart des audiences sont constitu\u00e9es \u00e0 partir d’hypoth\u00e8ses. Les audiences commerce de Criteo s’appuient sur ce que les consommateurs recherchent, consultent et ach\u00e8tent r\u00e9ellement sur plus de 17 000 sites de e-commerce et aupr\u00e8s de plus de 200 retailers. C’est l\u00e0 toute la diff\u00e9rence entre deviner et savoir<\/em>.<\/p>\n","logos_title":"","logos":[{"image":{"ID":20647,"id":20647,"title":"ebay_logo","filename":"ebay_logo.svg","filesize":2273,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-growth\/ebay_logo\/","alt":"","author":"9","description":"","caption":"","name":"ebay_logo","status":"inherit","uploaded_to":20645,"date":"2025-08-19 17:05:48","modified":"2025-08-19 17:08:38","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":83,"height":33,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","thumbnail-width":83,"thumbnail-height":33,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","medium-width":83,"medium-height":33,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","medium_large-width":83,"medium_large-height":33,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","large-width":83,"large-height":33,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","1536x1536-width":83,"1536x1536-height":33,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","2048x2048-width":83,"2048x2048-height":33,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","success-story-width":83,"success-story-height":33,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","profile_24-width":83,"profile_24-height":33,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","profile_48-width":83,"profile_48-height":33,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","profile_96-width":83,"profile_96-height":33,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","profile_150-width":83,"profile_150-height":33,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/ebay_logo.svg","profile_300-width":83,"profile_300-height":33}}},{"image":{"ID":20995,"id":20995,"title":"bogner_logo.svg","filename":"bogner_logo.svg.svg","filesize":2807,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/customer-acquisition\/bogner_logo-svg\/","alt":"","author":"9","description":"","caption":"","name":"bogner_logo-svg","status":"inherit","uploaded_to":20994,"date":"2026-01-22 19:29:23","modified":"2026-01-22 19:36:05","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":139,"height":21,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","thumbnail-width":139,"thumbnail-height":21,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","medium-width":139,"medium-height":21,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","medium_large-width":139,"medium_large-height":21,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","large-width":139,"large-height":21,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","1536x1536-width":139,"1536x1536-height":21,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","2048x2048-width":139,"2048x2048-height":21,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","success-story-width":139,"success-story-height":21,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","profile_24-width":139,"profile_24-height":21,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","profile_48-width":139,"profile_48-height":21,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","profile_96-width":139,"profile_96-height":21,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","profile_150-width":139,"profile_150-height":21,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/01\/bogner_logo.svg.svg","profile_300-width":139,"profile_300-height":21}}},{"image":{"ID":21348,"id":21348,"title":"LG Electronics","filename":"Group-2108.png","filesize":1658,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/lg-electronics\/","alt":"LG Electronics","author":"199","description":"","caption":"","name":"lg-electronics","status":"inherit","uploaded_to":21346,"date":"2026-05-28 14:58:44","modified":"2026-05-28 15:49:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":134,"height":32,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","thumbnail-width":134,"thumbnail-height":32,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","medium-width":134,"medium-height":32,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","medium_large-width":134,"medium_large-height":32,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","large-width":134,"large-height":32,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","1536x1536-width":134,"1536x1536-height":32,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","2048x2048-width":134,"2048x2048-height":32,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","success-story-width":134,"success-story-height":32,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108-48x32.png","profile_48-width":48,"profile_48-height":32,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108-96x32.png","profile_96-width":96,"profile_96-height":32,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","profile_150-width":134,"profile_150-height":32,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-2108.png","profile_300-width":134,"profile_300-height":32}}},{"image":{"ID":20650,"id":20650,"title":"HomesCom","filename":"HomesCom.svg","filesize":19469,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","link":"https:\/\/www.criteo.com\/fr\/platform\/commerce-growth\/homescom\/","alt":"","author":"9","description":"","caption":"","name":"homescom","status":"inherit","uploaded_to":20645,"date":"2025-08-19 17:05:49","modified":"2025-08-19 17:08:38","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":131,"height":31,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","thumbnail-width":131,"thumbnail-height":31,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","medium-width":131,"medium-height":31,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","medium_large-width":131,"medium_large-height":31,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","large-width":131,"large-height":31,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","1536x1536-width":131,"1536x1536-height":31,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","2048x2048-width":131,"2048x2048-height":31,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","success-story-width":131,"success-story-height":31,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","profile_24-width":131,"profile_24-height":31,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","profile_48-width":131,"profile_48-height":31,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","profile_96-width":131,"profile_96-height":31,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","profile_150-width":131,"profile_150-height":31,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2025\/08\/HomesCom.svg","profile_300-width":131,"profile_300-height":31}}}],"hero_right_image":{"ID":21347,"id":21347,"title":"C.Audience Hero (1.5x)","filename":"C.Audience-Hero-1.5x.png","filesize":135085,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/c-audience-hero-1-5x\/","alt":"","author":"199","description":"","caption":"","name":"c-audience-hero-1-5x","status":"inherit","uploaded_to":21346,"date":"2026-05-28 14:58:40","modified":"2026-05-28 15:49:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":963,"height":725,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-300x226.png","medium-width":300,"medium-height":226,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-768x578.png","medium_large-width":640,"medium_large-height":482,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x.png","large-width":640,"large-height":482,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x.png","1536x1536-width":963,"1536x1536-height":725,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x.png","2048x2048-width":963,"2048x2048-height":725,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-630x474.png","success-story-width":630,"success-story-height":474,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/C.Audience-Hero-1.5x-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_gradient":"C-growth","cta_button":{"type":"external","text":"En savoir plus","link_internal":"https:\/\/www.criteo.com\/fr\/contact-us\/find-us\/","link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"additional_buttons":false}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"Dites adieu aux suppositions","subtitle":"Atteignez votre prochain meilleur client, o\u00f9 qu'il soit. Fini les suppositions, les approximations et les compromis.","add_labels":false,"info_boxes":[{"label":"","title":"La plus grande base de donn\u00e9es commerciales ouverte","description":"Nos audiences sont constitu\u00e9es \u00e0 partir des donn\u00e9es provenant de plus de 17 000 sites de e-commerce et de plus de 200 sites de retailers.","optional_link":""},{"label":"","title":"Des audiences pas comme les autres","description":"\u00c0 la base, on retrouve des signaux : recherches, pages produits consult\u00e9es et achats.","optional_link":""},{"label":"","title":"L'IA au c\u0153ur de vos audiences","description":"Commerce AI de Criteo connecte chaque utilisateur aux produits faits pour lui.","optional_link":""},{"label":"","title":"La confidentialit\u00e9 est inscrite dans notre ADN","description":"Les audiences commerce n'utilisent que des donn\u00e9es que les consommateurs ont explicitement accept\u00e9 de partager.","optional_link":""},{"label":"","title":"Un catalogue de produits qui ne cesse de s'\u00e9tendre","description":"Des audiences constitu\u00e9es \u00e0 partir de 4 milliards de produits, 4 000 cat\u00e9gories et 1 000 milliards de dollars de transactions.","optional_link":""}]}},{"acf_fc_layout":"audiences","audiences":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"TYPES D'AUDIENCES","caption_is_page_title":false,"title":"Ciblez juste. Vendez plus.","title_size":"h2","description":"","description_font_size":"default"}},"boxes":[{"title":"Audiences Criteo","description":"Aliment\u00e9e par les signaux de 17 000 sites e-commerce et de milliers d'\u00e9diteurs de l'open web. De la recherche \u00e0 l'achat, Commerce AI transforme les comportements r\u00e9els des consommateurs en audiences con\u00e7ues pour performer. ","image":{"ID":21349,"id":21349,"title":"Criteo audiences 1.5x","filename":"Criteo-audiences-1.5x.png","filesize":99806,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/criteo-audiences-1-5x\/","alt":"","author":"199","description":"","caption":"","name":"criteo-audiences-1-5x","status":"inherit","uploaded_to":21346,"date":"2026-05-28 14:58:46","modified":"2026-05-28 15:49:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":530,"height":423,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x-300x239.png","medium-width":300,"medium-height":239,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x.png","medium_large-width":530,"medium_large-height":423,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x.png","large-width":530,"large-height":423,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x.png","1536x1536-width":530,"1536x1536-height":423,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x.png","2048x2048-width":530,"2048x2048-height":423,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x.png","success-story-width":530,"success-story-height":423,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Criteo-audiences-1.5x-300x300.png","profile_300-width":300,"profile_300-height":300}},"add_link":false,"link":null},{"title":"Audiences de retailers","description":"Construites \u00e0 partir des donn\u00e9es online et offline des retailers, et activ\u00e9es onsite comme offsite. Avec un acc\u00e8s \u00e0 plus de 200 retailers dans le monde, touchez les consommateurs au moment id\u00e9al, via les partenaires retail en qui ils ont d\u00e9j\u00e0 confiance.","image":{"ID":21350,"id":21350,"title":"Group 1000004404 (1)","filename":"Group-1000004404-1.png","filesize":107079,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/group-1000004404-1\/","alt":"","author":"199","description":"","caption":"","name":"group-1000004404-1","status":"inherit","uploaded_to":21346,"date":"2026-05-28 14:58:47","modified":"2026-05-28 15:49:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":530,"height":423,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1-300x239.png","medium-width":300,"medium-height":239,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1.png","medium_large-width":530,"medium_large-height":423,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1.png","large-width":530,"large-height":423,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1.png","1536x1536-width":530,"1536x1536-height":423,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1.png","2048x2048-width":530,"2048x2048-height":423,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1.png","success-story-width":530,"success-story-height":423,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004404-1-300x300.png","profile_300-width":300,"profile_300-height":300}},"add_link":false,"link":null},{"title":"Audiences d'annonceurs","description":"Activez vos donn\u00e9es first-party sur l'ensemble du r\u00e9seau Criteo. Vos donn\u00e9es CRM et clients se transforment en audiences adressables, mobilisables \u00e0 grande \u00e9chelle \u2014 sans rien c\u00e9der sur le contr\u00f4le ni sur la qualit\u00e9 du signal.","image":{"ID":21351,"id":21351,"title":"Group 1000004407 (1)","filename":"Group-1000004407-1.png","filesize":86155,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/group-1000004407-1\/","alt":"","author":"199","description":"","caption":"","name":"group-1000004407-1","status":"inherit","uploaded_to":21346,"date":"2026-05-28 14:58:49","modified":"2026-05-28 15:49:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":530,"height":423,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1-300x239.png","medium-width":300,"medium-height":239,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1.png","medium_large-width":530,"medium_large-height":423,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1.png","large-width":530,"large-height":423,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1.png","1536x1536-width":530,"1536x1536-height":423,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1.png","2048x2048-width":530,"2048x2048-height":423,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1.png","success-story-width":530,"success-story-height":423,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004407-1-300x300.png","profile_300-width":300,"profile_300-height":300}},"add_link":false,"link":null},{"title":"Audiences personnalis\u00e9es","description":"Combinez les donn\u00e9es Criteo avec les v\u00f4tres pour cr\u00e9er des segments sur mesure, pens\u00e9s autour de vos objectifs business, et non selon des d\u00e9finitions standardis\u00e9es. Des audiences construites \u00e0 votre image.","image":{"ID":21352,"id":21352,"title":"Group 1000004408 (1)","filename":"Group-1000004408-1.png","filesize":78146,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/group-1000004408-1\/","alt":"","author":"199","description":"","caption":"","name":"group-1000004408-1","status":"inherit","uploaded_to":21346,"date":"2026-05-28 14:58:51","modified":"2026-05-28 15:49:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":530,"height":422,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1-300x239.png","medium-width":300,"medium-height":239,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1.png","medium_large-width":530,"medium_large-height":422,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1.png","large-width":530,"large-height":422,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1.png","1536x1536-width":530,"1536x1536-height":422,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1.png","2048x2048-width":530,"2048x2048-height":422,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1.png","success-story-width":530,"success-story-height":422,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/Group-1000004408-1-300x300.png","profile_300-width":300,"profile_300-height":300}},"add_link":false,"link":null}]}},{"acf_fc_layout":"solutions_slider_2025","solutions_slider_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Boostez chaque moment d'achat gr\u00e2ce \u00e0 l'intelligence commerciale","title_size":"h4","description":"

Construits \u00e0 partir de comportements d’achat r\u00e9els et propuls\u00e9s par notre Commerce AI, ces segments d’audience vous permettent de toucher les bonnes personnes selon ce qu’elles font, ce qu’elles veulent ensuite et le moment o\u00f9 elles sont le plus susceptibles de cliquer sur \u00ab Acheter \u00bb.<\/p>\n","description_font_size":"default"}},"white_intro_text":false,"solutions":[{"icon":false,"label":"","title":"Comportemental","description":"Ciblez selon les comportements r\u00e9els d'achat et de navigation sur le web ouvert.","link":""},{"icon":false,"label":"","title":"In-market","description":"Atteignez les consommateurs qui s'int\u00e9ressent activement \u00e0 des produits ou des marques similaires \u00e0 la v\u00f4tre.","link":""},{"icon":false,"label":"","title":"Affinit\u00e9","description":"Touchez les consommateurs selon leurs centres d'int\u00e9r\u00eat et les contenus qu'ils consomment sur les sites \u00e9diteurs.","link":""},{"icon":false,"label":"","title":"Prospection","description":"Combinez signaux comportementaux et contextuels pour \u00e9largir votre port\u00e9e.","link":""},{"icon":false,"label":"","title":"Lookalike","description":"Transformez vos donn\u00e9es CRM et POS offline (ou celles d'un retailer partenaire) en audiences.","link":""},{"icon":false,"label":"","title":"Liste de diffusion","description":"Transformez vos donn\u00e9es CRM et POS offline (ou celles d'un retailer partenaire) en audiences.","link":""},{"icon":false,"label":"","title":"\u00c9v\u00e9nements","description":"R\u00e9engagez vos audiences selon leurs actions : vues, ajouts au panier et achats.","link":""},{"icon":false,"label":"","title":"Pr\u00e9dictif","description":"Exploitez l'IA pour cibler vos clients existants selon leurs prochaines actions probables.","link":""}],"customer_story":{"logo":false,"stat_number":"","stat_description":"","button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"quote":"","quote_author_pic":false,"quote_author":"","quote_author_title":""}}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

D\u00e9couvrez comment les marques transforment l’intention en r\u00e9sultats concrets<\/p>\n","description":"

D\u00e9couvrez pourquoi plus de 17 000 clients<\/strong> dans le monde ont d\u00e9j\u00e0 choisi Criteo comme partenaire.<\/p>\n","buttons":[{"button":{"type":"external","text":"Tous les t\u00e9moignages","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"external","text":"Contacter un commercial","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":14296,"post_author":"55","post_date":"2021-04-02 16:24:09","post_date_gmt":"2021-04-02 16:24:09","post_content":"","post_title":"Sephora (SA)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sephora-sa","to_ping":"","pinged":"","post_modified":"2025-03-03 17:13:11","post_modified_gmt":"2025-03-03 17:13:11","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.criteo.com\/fr\/?post_type=success-stories&p=14296","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":20517,"post_author":"169","post_date":"2025-06-30 13:50:15","post_date_gmt":"2025-06-30 13:50:15","post_content":"","post_title":"TUI-Tealium","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tui-tealium","to_ping":"","pinged":"","post_modified":"2025-06-30 19:23:11","post_modified_gmt":"2025-06-30 19:23:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=407118","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":20465,"post_author":"179","post_date":"2024-01-29 13:26:50","post_date_gmt":"2024-01-29 18:26:50","post_content":"","post_title":"Stepstone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"stepstone","to_ping":"","pinged":"","post_modified":"2025-11-25 15:01:03","post_modified_gmt":"2025-11-25 20:01:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=394908","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":false}},{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Insights","caption_is_page_title":false,"title":"Tout savoir sur les Commerce Audiences","title_size":"h4","description":"

D\u00e9couvrez des ressources pens\u00e9es pour les marketeurs press\u00e9s qui veulent une vue d’ensemble de nos solutions d’audiences.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"AIDE","title":"Le Centre d'aide de Criteo","description":"D\u00e9couvrez les derni\u00e8res informations sur nos solutions, explorez nos guides et trouvez toutes les astuces pour maximiser votre succ\u00e8s \u00e0 nos c\u00f4t\u00e9s. En savoir plus","link":{"title":"En savoir plus","url":"https:\/\/www.criteo.com\/fr\/help-center\/","target":""}},{"type":"WEBINAIRE","title":"Qu'est-ce qui caract\u00e9rise une audience ?","description":"Regardez notre webinaire \u00e0 la demande qui vous plonge au c\u0153ur des donn\u00e9es qui composent une audience commerciale. En savoir plus","link":{"title":"En savoir plus [en anglais]","url":"https:\/\/experiences.criteo.com\/anatomy-of-commerce-data","target":"_blank"}},{"type":"GUIDE","title":"Audiences commerciales : les bases","description":"T\u00e9l\u00e9chargez notre guide d\u00e9taill\u00e9 gratuit pour tout savoir sur les Commerce Audiences : ce qu'elles sont, pourquoi elles sont utiles et comment les utiliser.","link":{"title":"En savoir plus [en anglais]","url":"https:\/\/www4.criteo.com\/en\/commerce-audiences\/","target":"_blank"}}],"additional_note":"D\u00e9couvrez plus de ressources utiles dans notre Centre de ressources<\/a>. ","additional_link":""}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Des audiences pens\u00e9es pour la fa\u00e7on dont on consomme aujourd’hui<\/h2>\n

De meilleures campagnes commencent par un meilleur ciblage. On vous montre par o\u00f9 commencer.<\/p>\n","link":{"title":"Nous contacter","url":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","target":""}}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"FAQs","title":"Vous avez des questions ? Nous sommes l\u00e0 pour y r\u00e9pondre.","faqs":[{"faq_title":"D'o\u00f9 proviennent les signaux commerciaux utilis\u00e9s pour cr\u00e9er les Commerce Audiences ?","faq_content":"

Les Commerce Audiences sont construites \u00e0 partir de signaux d\u00e9terministes et\/ou probabilistes consentis<\/strong>, observ\u00e9s sur le r\u00e9seau Criteo compos\u00e9 de plus de 17 000 sites e-commerce, plus de 200 retailers et de milliers de sites \u00e9diteurs.<\/strong> Nous transformons ces signaux en deux types d’attributs :<\/p>\n

    \n
  • Attributs produit.<\/strong> Cat\u00e9gories, marques et quantiles de prix.<\/li>\n
  • Attributs utilisateur.<\/strong> Pays, genre, pouvoir d’achat et consommation de contenu.<\/li>\n<\/ul>\n

    Ces signaux proviennent d’activit\u00e9s r\u00e9elles : recherches, vues de produits, achats, consultations de contenu et interactions publicitaires.<\/strong><\/p>\n"},{"faq_title":"Quels sont les signaux qui permettent de constituer les Commerce Audiences, et combien y en a-t-il par segment ?","faq_content":"

    Cela d\u00e9pend du segment et du comportement des consommateurs. Certaines audiences se d\u00e9finissent par une seule action forte<\/strong> (comme une recherche de produit pr\u00e9cise ou une activit\u00e9 dans le panier). D’autres combinent plusieurs signaux<\/strong> (recherche + vues + achats + contenu + interaction publicitaire). En r\u00e9sum\u00e9 : chaque audience mobilise autant de points de donn\u00e9es que n\u00e9cessaire pour refl\u00e9ter une intention r\u00e9elle, et non un nombre fixe.<\/p>\n"},{"faq_title":"Comment les audiences Commerce Audiences sont-elles cr\u00e9\u00e9es ?","faq_content":"

    Les Commerce Audiences sont construites gr\u00e2ce au machine learning, qui transforme des signaux commerciaux consentis en segments d’audience dynamiques. Nos mod\u00e8les analysent les sch\u00e9mas comportementaux des consommateurs, puis \u00e9valuent et classent<\/strong> les utilisateurs selon leur probabilit\u00e9 de r\u00e9aliser certaines actions : interagir, convertir ou acheter. Ces audiences ne sont pas des listes statiques. Elles sont g\u00e9n\u00e9r\u00e9es automatiquement et actualis\u00e9es deux fois par jour (toutes les 12 heures)<\/strong> en fonction des derni\u00e8res interactions des utilisateurs, ce qui permet \u00e0 votre ciblage de rester en phase avec les intentions d’achat r\u00e9elles et actuelles.<\/p>\n"},{"faq_title":"Quels sont les tarifs de Commerce Audiences ?","faq_content":"

    Les tarifs d\u00e9pendent du type d’audience et de la solution dans laquelle vous l’activez. Voici les indications g\u00e9n\u00e9rales tir\u00e9es du tableau :<\/p>\n

      \n
    • Commerce Growth :<\/strong> Criteo, annonceurs et audiences personnalis\u00e9es : Pas de frais suppl\u00e9mentaires<\/strong>. Audiences de Retailers : n\/a<\/strong>.<\/li>\n
    • Commerce Grid :<\/strong> Criteo et audiences personnalis\u00e9es : CPM forfaitaire<\/strong>. Audiences de retailers : CPM forfaitaire ou pourcentage du co\u00fbt m\u00e9dia (variable selon le retailer)<\/strong>. Audiences d’annonceurs : Pas de frais suppl\u00e9mentaires<\/strong>.<\/li>\n
    • Commerce Max :<\/strong> Audiences de retailers : CPM fixe<\/strong>. Autres types d’audience : n\/a<\/strong>.<\/li>\n<\/ul>\n

      Pour conna\u00eetre les tarifs exacts et les conditions propres \u00e0 chaque retailer, veuillez contacter l’\u00e9quipe de marketing produit comp\u00e9tente pour chaque solution de la plateforme Commerce Media.<\/p>\n"}]}}],"additional_code":"","enable_slide-in":false},"yoast_head":"\nCommerce Audiences | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Transformez les intentions d'achat en r\u00e9sultats commerciaux gr\u00e2ce \u00e0 des segments d'audience cr\u00e9\u00e9s \u00e0 partir de donn\u00e9es r\u00e9elles sur les consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce Audiences | FR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Transformez les intentions d'achat en r\u00e9sultats commerciaux gr\u00e2ce \u00e0 des segments d'audience cr\u00e9\u00e9s \u00e0 partir de donn\u00e9es r\u00e9elles sur les consommateurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T14:48:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\\\/\\\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/solutions\\\/commerce-audiences\\\/\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/solutions\\\/commerce-audiences\\\/\",\n\t \"name\": \"Commerce Audiences | FR - Criteo.com\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/#website\"\n\t },\n\t \"datePublished\": \"2026-01-21T17:20:47+00:00\",\n\t \"dateModified\": \"2026-05-29T14:48:55+00:00\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/solutions\\\/commerce-audiences\\\/#breadcrumb\"\n\t },\n\t \"inLanguage\": \"fr-FR\"\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/#website\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/\",\n\t \"name\": \"FR - Criteo.com\",\n\t \"description\": \"\",\n\t \"publisher\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/#organization\"\n\t },\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"fr-FR\"\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"fr-FR\",\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n\t \"url\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/02\\\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/02\\\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/www.criteo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n\t }\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commerce Audiences | FR - Criteo.com","description":"Transformez les intentions d'achat en r\u00e9sultats commerciaux gr\u00e2ce \u00e0 des segments d'audience cr\u00e9\u00e9s \u00e0 partir de donn\u00e9es r\u00e9elles sur les consommateurs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/","og_locale":"fr_FR","og_type":"article","og_title":"Commerce Audiences | FR - Criteo.com","og_description":"Transformez les intentions d'achat en r\u00e9sultats commerciaux gr\u00e2ce \u00e0 des segments d'audience cr\u00e9\u00e9s \u00e0 partir de donn\u00e9es r\u00e9elles sur les consommateurs.","og_url":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/","og_site_name":"FR - Criteo.com","article_modified_time":"2026-05-29T14:48:55+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/","url":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/","name":"Commerce Audiences | FR - Criteo.com","isPartOf":{"@id":"https:\/\/www.criteo.com\/fr\/#website"},"datePublished":"2026-01-21T17:20:47+00:00","dateModified":"2026-05-29T14:48:55+00:00","breadcrumb":{"@id":"https:\/\/www.criteo.com\/fr\/solutions\/commerce-audiences\/#breadcrumb"},"inLanguage":"fr-FR"},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/fr\/#website","url":"https:\/\/www.criteo.com\/fr\/","name":"FR - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/fr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages\/21346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/comments?post=21346"}],"version-history":[{"count":10,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages\/21346\/revisions"}],"predecessor-version":[{"id":21379,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages\/21346\/revisions\/21379"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages\/9877"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/media?parent=21346"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/coauthors?post=21346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}