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r\u00e9el.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":21394,"id":21394,"title":"icon_reporting","filename":"icon_reporting.svg","filesize":824,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/icon_reporting.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/go-campaigns\/icon_reporting\/","alt":"","author":"198","description":"","caption":"","name":"icon_reporting","status":"inherit","uploaded_to":21388,"date":"2026-06-05 09:39:06","modified":"2026-06-05 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et \u00e9chelle","bento_boxes":[{"type":"Text and image","copy":"<h4>Con\u00e7u pour les \u00e9quipes marketing d&rsquo;une seule personne.<\/h4>\n<p>Les campagnes GO sont le moyen le plus rapide de tirer le meilleur de chaque euro investi en publicit\u00e9, sans avoir besoin d&rsquo;un doctorat en performance. Nous y avons int\u00e9gr\u00e9 toutes les bonnes pratiques et automatis\u00e9 les t\u00e2ches r\u00e9p\u00e9titives, pour que vous puissiez g\u00e9n\u00e9rer plus de clics et plus de clients, m\u00eame pendant votre pause d\u00e9jeuner.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":21395,"id":21395,"title":"Efficiency & Scale","filename":"Efficiency-Scale.svg","filesize":79815,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","link":"https:\/\/www.criteo.com\/fr\/solutions\/go-campaigns\/efficiency-scale\/","alt":"","author":"198","description":"","caption":"","name":"efficiency-scale","status":"inherit","uploaded_to":21388,"date":"2026-06-05 09:39:06","modified":"2026-06-05 13:35:05","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/Efficiency-Scale.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"<h6>Aucune gestion manuelle requise<\/h6>\n<p>Indiquez-nous simplement si vous souhaitez des visites, des ventes ou du chiffre d&rsquo;affaires, fixez votre budget, et Criteo AI s&rsquo;occupera du reste.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"<h6>Configuration simple et rapide<\/h6>\n<p>D\u00e9ployez en quelques minutes gr\u00e2ce \u00e0 des campagnes pr\u00e9-configur\u00e9es pour offrir les meilleurs r\u00e9sultats d\u00e8s le d\u00e9part.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"<h6>Sans stress<\/h6>\n<p>L&rsquo;automatisation du ciblage et des ench\u00e8res \u00e9limine les conjectures et maximise les r\u00e9sultats. Les rapports consolid\u00e9s permettent d&rsquo;\u00e9conomiser des heures de travail manuel.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"3_info_boxes_2025","3_info_boxes_2025":{"title":"Que peuvent vous apporter les campagnes GO ?","subtitle":"D\u00e9veloppez rapidement votre entreprise gr\u00e2ce \u00e0 des annonces simples et efficaces qui g\u00e9n\u00e8rent de la notori\u00e9t\u00e9 et stimulent les ventes.","info_boxes":[{"title":"Boostez le trafic","description":"Faites d\u00e9couvrir votre marque et votre site aux personnes qui aimeront vos produits."},{"title":"Touchez de nouveaux clients","description":"G\u00e9n\u00e9rez des premi\u00e8res conversions en ciblant les personnes les plus susceptibles d'acheter chez vous, mais qui ne l'ont pas encore fait."},{"title":"Boostez les conversions","description":"Tirez davantage de valeur de vos nouveaux clients comme de vos clients fid\u00e8les, pour renforcer la fid\u00e9lit\u00e9 \u00e0 votre marque et augmenter la valeur vie client."}]}},{"acf_fc_layout":"customer_data_bento","customer_data_bento":{"caption":"QUAND AVEZ-VOUS BESOIN DES CAMPAGNES&nbsp;GO&nbsp;?","title":"","description":"","image":{"ID":21389,"id":21389,"title":"commerce-go-for-you-img","filename":"commerce-go-for-you-img.png","filesize":355703,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/06\/commerce-go-for-you-img.png","link":"https:\/\/www.criteo.com\/fr\/solutions\/go-campaigns\/commerce-go-for-you-img\/","alt":"","author":"198","description":"","caption":"","name":"commerce-go-for-you-img","status":"inherit","uploaded_to":21388,"date":"2026-06-05 09:38:58","modified":"2026-06-05 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