{"id":6058,"date":"2017-08-22T20:27:08","date_gmt":"2017-08-22T20:27:08","guid":{"rendered":"http:\/\/www.criteo.com\/fr-source\/kinetic-design\/"},"modified":"2024-07-24T17:16:52","modified_gmt":"2024-07-24T17:16:52","slug":"dco","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/fr\/technology\/dco\/","title":{"rendered":"Dynamic Creative Optimization+"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":6050,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[558],"class_list":["post-6058","page","type-page","status-publish"],"acf":{"bevel":"orange-cherry","bevel_reversed":false,"hero":{"text":[{"line":"Dynamic Creative Optimization+ "}]},"hero_img":{"ID":6056,"id":6056,"title":"Criteo_engines","filename":"Criteo_engines.svg","filesize":5263,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=6056","alt":"","author":"1","description":"","caption":"","name":"criteo_engines","status":"inherit","uploaded_to":6055,"date":"2017-08-22 20:27:03","modified":"2017-08-23 16:02:43","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","2048x2048-width":50,"2048x2048-height":50,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","success-story-width":50,"success-story-height":50,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","profile_24-width":50,"profile_24-height":50,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","profile_48-width":50,"profile_48-height":50,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","profile_96-width":50,"profile_96-height":50,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","profile_150-width":50,"profile_150-height":50,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Criteo_engines.svg","profile_300-width":50,"profile_300-height":50}},"left_background_image":{"ID":6057,"id":6057,"title":"technology-side-red-3-min","filename":"technology-side-red-3-min.png","filesize":153068,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=6057","alt":"","author":"1","description":"","caption":"","name":"technology-side-red-3-min","status":"inherit","uploaded_to":6055,"date":"2017-08-22 20:27:04","modified":"2017-08-23 16:03:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1125,"height":2443,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min-138x300.png","medium-width":138,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min-768x1668.png","medium_large-width":640,"medium_large-height":1390,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min-472x1024.png","large-width":472,"large-height":1024,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","1536x1536-width":707,"1536x1536-height":1536,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","2048x2048-width":943,"2048x2048-height":2048,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","success-story-width":290,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","profile_24-width":11,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","profile_48-width":22,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","profile_96-width":44,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","profile_150-width":69,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-red-3-min.png","profile_300-width":138,"profile_300-height":300}},"title":"DCO+ en pratique","sub_title_top":"","sub_title_copy":"

Int\u00e9gr\u00e9e \u00e0 tous les produits Criteo, notre technologie DCO+ permet d\u2019optimiser les banni\u00e8res de fa\u00e7on dynamique (brevet en cours). Gr\u00e2ce \u00e0 la connaissance tir\u00e9e de l'analyse des comportements de plus de 1,4 milliard de consommateurs actifs chaque mois, DCO+ personnalise chaque annonce en fonction du consommateur tout en respectant l'identit\u00e9 de votre marque, afin de proposer le contenu le plus impactant et g\u00e9n\u00e9rer un maximum de ventes. \u00c0 chaque fois.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"Personnalisez vos annonces, g\u00e9n\u00e9rez plus de ventes.","sub_title_bottom_copy":"

L'attention est une ressource rare, et plus encore sur internet que nulle part ailleurs. Cons\u00e9quence : les marketeurs ne disposent que d'une fraction de seconde pour susciter l'int\u00e9r\u00eat du consommateur. Notre technologie DCO+ choisit la meilleure combinaison de couleurs, design et call-to-action, tout en respectant scrupuleusement l'identit\u00e9 de votre marque, pour g\u00e9n\u00e9rer un maximum de conversions, \u00e0 chaque annonce.<\/p>\n

Cliquez pour visualiser des exemples d'annonces de retargeting<\/a>.<\/p>\n","product_list_title":{"text":[{"line":"Comment DCO+ booste nos produits"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

Notre solution de retargeting dynamique repose sur DCO+. \u00c0 chaque annonce, DCO+ d\u00e9termine le meilleur design pour chaque appareil, dans chaque contexte et \u00e0 chaque \u00e9tape du parcours d’achat, afin de maximiser l’impact des annonces vid\u00e9o et des affichages aupr\u00e8s de chaque shopper.<\/p>\n","cta_buttons":[{"type":"internal","text":"Plus d'infos","link_internal":"https:\/\/www.criteo.com\/fr\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Retail Media pour les marques","copy":"

En d\u00e9terminant la pr\u00e9sentation, l’apparence et l’emplacement qui g\u00e9n\u00e9reront le plus efficacement des clics sur les sites des retailers, DCO+ permet \u00e0 Retail Media de proposer des annonces personnalis\u00e9es qui optimisent le revenu.<\/p>\n","cta_buttons":[{"type":"internal","text":"Plus d'infos","link_internal":"https:\/\/www.criteo.com\/fr\/?page_id=952","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"Ce qui fait la puissance du
moteur Criteo : DCO+","cta_button":{"type":"internal","text":"Suite","link_internal":"https:\/\/www.criteo.com\/fr\/blog\/ce-qui-fait-la-puissance-du-criteo-engine-kinetic-design\/","link_media":false,"link_external":"http:\/\/www.criteo.com\/blog\/2017\/07\/what-makes-criteos-engine-hum-kinetic-design\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":["Open in a new tab"],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_video":true,"questions_link":"","additional_code":"","animated_image":[{"layer":{"ID":7883,"id":7883,"title":"criteo_18_phone-1024x922-kd2","filename":"criteo_18_phone-1024x922-kd2.png","filesize":36923,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","link":"https:\/\/www.criteo.com\/fr\/technology\/dco\/criteo_18_phone-1024x922-kd2\/","alt":"","author":"8","description":"","caption":"","name":"criteo_18_phone-1024x922-kd2","status":"inherit","uploaded_to":6058,"date":"2018-04-13 18:00:33","modified":"2018-04-13 18:00:41","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1024,"height":922,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2-300x270.png","medium-width":300,"medium-height":270,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2-768x692.png","medium_large-width":640,"medium_large-height":577,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2-1024x922.png","large-width":640,"large-height":576,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","1536x1536-width":1024,"1536x1536-height":922,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","2048x2048-width":1024,"2048x2048-height":922,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","success-story-width":630,"success-story-height":567,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","profile_24-width":24,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","profile_48-width":48,"profile_48-height":43,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","profile_96-width":96,"profile_96-height":86,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","profile_150-width":150,"profile_150-height":135,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_phone-1024x922-kd2.png","profile_300-width":300,"profile_300-height":270}}},{"layer":{"ID":7882,"id":7882,"title":"criteo_18_screen-kd3","filename":"criteo_18_screen-kd3.png","filesize":21404,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","link":"https:\/\/www.criteo.com\/fr\/technology\/dco\/criteo_18_screen-kd3\/","alt":"","author":"8","description":"","caption":"","name":"criteo_18_screen-kd3","status":"inherit","uploaded_to":6058,"date":"2018-04-13 18:00:31","modified":"2018-04-13 18:00:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":794,"height":715,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3-300x270.png","medium-width":300,"medium-height":270,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3-768x692.png","medium_large-width":640,"medium_large-height":577,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","large-width":640,"large-height":576,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","1536x1536-width":794,"1536x1536-height":715,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","2048x2048-width":794,"2048x2048-height":715,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","success-story-width":630,"success-story-height":567,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","profile_24-width":24,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","profile_48-width":48,"profile_48-height":43,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","profile_96-width":96,"profile_96-height":86,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","profile_150-width":150,"profile_150-height":135,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_screen-kd3.png","profile_300-width":300,"profile_300-height":270}}},{"layer":{"ID":7884,"id":7884,"title":"criteo_18_ad-KD1","filename":"criteo_18_ad-KD1.png","filesize":20268,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","link":"https:\/\/www.criteo.com\/fr\/technology\/dco\/criteo_18_ad-kd1\/","alt":"","author":"8","description":"","caption":"","name":"criteo_18_ad-kd1","status":"inherit","uploaded_to":6058,"date":"2018-04-13 18:00:34","modified":"2018-04-13 18:00:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":794,"height":715,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1-300x270.png","medium-width":300,"medium-height":270,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1-768x692.png","medium_large-width":640,"medium_large-height":577,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","large-width":640,"large-height":576,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","1536x1536-width":794,"1536x1536-height":715,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","2048x2048-width":794,"2048x2048-height":715,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","success-story-width":630,"success-story-height":567,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","profile_24-width":24,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","profile_48-width":48,"profile_48-height":43,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","profile_96-width":96,"profile_96-height":86,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","profile_150-width":150,"profile_150-height":135,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2018\/04\/criteo_18_ad-KD1.png","profile_300-width":300,"profile_300-height":270}}}],"hide_products":false,"stae_popup_enable":true,"track_page_in_segment":false,"segment_page_name":"","hero_copy":"

Dynamic Creative Optimization+ (DCO+) est une technologie unique, brevet\u00e9e par Criteo. Gr\u00e2ce aux insights d’1,9 milliards de consommateurs actifs chaque mois, vous g\u00e9n\u00e9rez des annonces personnalis\u00e9es en temps r\u00e9el pour chaque shopper, \u00e0 l’image de votre marque. L’optimisation bas\u00e9e sur l’IA, alli\u00e9e \u00e0 notre \u00e9quipe de consultants cr\u00e9atifs, vous permet de proposer les annonces les plus engageantes en fonction des pr\u00e9f\u00e9rences de chaque client, pour un maximum de ventes, \u00e0 chaque impression.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_1_title":[{"line":"Toujours plus de personnalisation, avec DCO+"}],"how_it_works_items":[{"subtitle":"Des annonces \u00e0 l'image de votre marque","copy":"

Nos consultants cr\u00e9atifs travaillent en \u00e9troite collaboration avec vous pour cr\u00e9er le design id\u00e9al. Apr\u00e8s avoir d\u00e9fini une mise en page de base, notre \u00e9quipe int\u00e8gre tous les assets de marque n\u00e9cessaires \u00e0 la cr\u00e9ation en temps r\u00e9el de vos annonces : couleurs, polices, boutons de navigation, call-to-action, et bien plus encore.<\/p>\n"},{"subtitle":"Un design adapt\u00e9 \u00e0 chaque shopper gr\u00e2ce \u00e0 l'IA","copy":"

L'optimisation des annonces en temps r\u00e9el (RCTO) s\u00e9lectionne les \u00e9l\u00e9ments cr\u00e9atifs d'une annonce en quelques microsecondes seulement, gr\u00e2ce \u00e0 de puissantes fonctionnalit\u00e9s pr\u00e9dictives bas\u00e9es sur l'IA, et plus de 120 signaux d'achats tels que les produits consult\u00e9s et les sites visit\u00e9s.<\/p>\n"},{"subtitle":"Des annonces pertinentes qui touchent plus de shoppers","copy":"

L'absence de restrictions de format et de mise en page permet de diffuser des annonces dynamiques personnalis\u00e9es sur n'importe quel appareil, et d'afficher l'inventaire au bon moment, pour un maximum de reach et de r\u00e9sultats.<\/p>\n"}],"hide_logo_panel":true,"add_retargeting_examples_section":true,"sub_title":"

Envie d’en savoir plus sur les avantages de DCO+\u00a0? Visualisez les annonces de nos clients pour vous faire une id\u00e9e.<\/p>\n

Plus d’infos.<\/a><\/p>\n","button":{"type":"internal","text":"","link_internal":"http:\/\/www.criteo.com\/fr","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"ad":[{"image_width":"3","image":{"ID":9431,"id":9431,"title":"homegood","filename":"homegood.jpg","filesize":19222,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=9431","alt":"","author":"8","description":"","caption":"","name":"homegood-2","status":"inherit","uploaded_to":9404,"date":"2019-02-07 16:50:51","modified":"2019-02-07 16:50:51","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":300,"height":250,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-300x250.jpg","medium-width":300,"medium-height":250,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","medium_large-width":300,"medium_large-height":250,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","large-width":300,"large-height":250,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","1536x1536-width":300,"1536x1536-height":250,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","2048x2048-width":300,"2048x2048-height":250,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","success-story-width":300,"success-story-height":250,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","profile_150-width":150,"profile_150-height":125,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","profile_300-width":300,"profile_300-height":250}},"second_image":false,"add_second_image":false,"size":{"term_id":233,"name":"300x250","slug":"300x250","term_group":0,"term_taxonomy_id":222,"taxonomy":"AdSize","description":"","parent":0,"count":0,"filter":"raw"},"advertiser":"Homebook","description":"","demo":"https:\/\/marketing.criteo.com\/public\/managementcenter\/creatives\/demo\/ff92b9bf-fa0b-4638-bbec-3f094b46b7db","vertical":{"term_id":246,"name":"Retail","slug":"retail","term_group":0,"term_taxonomy_id":235,"taxonomy":"Vertical","description":"","parent":0,"count":0,"filter":"raw"},"product":{"term_id":240,"name":"CDR","slug":"cdr","term_group":0,"term_taxonomy_id":229,"taxonomy":"Product","description":"","parent":0,"count":0,"filter":"raw"}},{"image_width":"3","image":{"ID":9437,"id":9437,"title":"orsay-ad","filename":"orsay-ad.jpg","filesize":18060,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=9437","alt":"","author":"8","description":"","caption":"","name":"orsay-ad-2","status":"inherit","uploaded_to":9404,"date":"2019-02-07 16:51:03","modified":"2019-02-07 16:51:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":300,"height":250,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-300x250.jpg","medium-width":300,"medium-height":250,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","medium_large-width":300,"medium_large-height":250,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","large-width":300,"large-height":250,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","1536x1536-width":300,"1536x1536-height":250,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","2048x2048-width":300,"2048x2048-height":250,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","success-story-width":300,"success-story-height":250,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","profile_150-width":150,"profile_150-height":125,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","profile_300-width":300,"profile_300-height":250}},"second_image":false,"add_second_image":false,"size":{"term_id":233,"name":"300x250","slug":"300x250","term_group":0,"term_taxonomy_id":222,"taxonomy":"AdSize","description":"","parent":0,"count":0,"filter":"raw"},"advertiser":"Orsay","description":"","demo":"https:\/\/marketing.criteo.com\/public\/managementcenter\/creatives\/demo\/efd15d18-1fe7-43e6-b971-c90ee2eea800","vertical":{"term_id":305,"name":"Fashion","slug":"fashion","term_group":0,"term_taxonomy_id":294,"taxonomy":"Vertical","description":"","parent":0,"count":0,"filter":"raw"},"product":{"term_id":240,"name":"CDR","slug":"cdr","term_group":0,"term_taxonomy_id":229,"taxonomy":"Product","description":"","parent":0,"count":0,"filter":"raw"}},{"image_width":"3","image":{"ID":9434,"id":9434,"title":"renee","filename":"renee.jpg","filesize":15549,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","link":"https:\/\/www.criteo.com\/fr\/technology\/dco\/renee\/","alt":"","author":"8","description":"","caption":"","name":"renee","status":"inherit","uploaded_to":6058,"date":"2019-02-07 16:50:57","modified":"2020-07-21 20:15:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":300,"height":250,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-300x250.jpg","medium-width":300,"medium-height":250,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","medium_large-width":300,"medium_large-height":250,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","large-width":300,"large-height":250,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","1536x1536-width":300,"1536x1536-height":250,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","2048x2048-width":300,"2048x2048-height":250,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","success-story-width":300,"success-story-height":250,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","profile_150-width":150,"profile_150-height":125,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","profile_300-width":300,"profile_300-height":250}},"second_image":false,"add_second_image":false,"size":{"term_id":233,"name":"300x250","slug":"300x250","term_group":0,"term_taxonomy_id":222,"taxonomy":"AdSize","description":"","parent":0,"count":0,"filter":"raw"},"advertiser":"Renee","description":"","demo":"https:\/\/marketing.criteo.com\/public\/managementcenter\/creatives\/demo\/b10a6645-8b0a-40b0-be2a-dadd7b60acd5","vertical":{"term_id":239,"name":"Apparel","slug":"apparel","term_group":0,"term_taxonomy_id":228,"taxonomy":"Vertical","description":"","parent":0,"count":0,"filter":"raw"},"product":{"term_id":240,"name":"CDR","slug":"cdr","term_group":0,"term_taxonomy_id":229,"taxonomy":"Product","description":"","parent":0,"count":0,"filter":"raw"}}],"ads":{"ad":[{"image_width":"3","image":{"ID":9431,"id":9431,"title":"homegood","filename":"homegood.jpg","filesize":19222,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=9431","alt":"","author":"8","description":"","caption":"","name":"homegood-2","status":"inherit","uploaded_to":9404,"date":"2019-02-07 16:50:51","modified":"2019-02-07 16:50:51","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":300,"height":250,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-300x250.jpg","medium-width":300,"medium-height":250,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","medium_large-width":300,"medium_large-height":250,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","large-width":300,"large-height":250,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","1536x1536-width":300,"1536x1536-height":250,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","2048x2048-width":300,"2048x2048-height":250,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","success-story-width":300,"success-story-height":250,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","profile_150-width":150,"profile_150-height":125,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/homegood.jpg","profile_300-width":300,"profile_300-height":250}},"second_image":false,"add_second_image":false,"size":{"term_id":233,"name":"300x250","slug":"300x250","term_group":0,"term_taxonomy_id":222,"taxonomy":"AdSize","description":"","parent":0,"count":0,"filter":"raw"},"advertiser":"Homebook","description":"","demo":"https:\/\/marketing.criteo.com\/public\/managementcenter\/creatives\/demo\/ff92b9bf-fa0b-4638-bbec-3f094b46b7db","vertical":{"term_id":246,"name":"Retail","slug":"retail","term_group":0,"term_taxonomy_id":235,"taxonomy":"Vertical","description":"","parent":0,"count":0,"filter":"raw"},"product":{"term_id":240,"name":"CDR","slug":"cdr","term_group":0,"term_taxonomy_id":229,"taxonomy":"Product","description":"","parent":0,"count":0,"filter":"raw"}},{"image_width":"3","image":{"ID":9437,"id":9437,"title":"orsay-ad","filename":"orsay-ad.jpg","filesize":18060,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","link":"https:\/\/www.criteo.com\/fr\/?attachment_id=9437","alt":"","author":"8","description":"","caption":"","name":"orsay-ad-2","status":"inherit","uploaded_to":9404,"date":"2019-02-07 16:51:03","modified":"2019-02-07 16:51:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":300,"height":250,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-300x250.jpg","medium-width":300,"medium-height":250,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","medium_large-width":300,"medium_large-height":250,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","large-width":300,"large-height":250,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","1536x1536-width":300,"1536x1536-height":250,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","2048x2048-width":300,"2048x2048-height":250,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","success-story-width":300,"success-story-height":250,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","profile_150-width":150,"profile_150-height":125,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/orsay-ad.jpg","profile_300-width":300,"profile_300-height":250}},"second_image":false,"add_second_image":false,"size":{"term_id":233,"name":"300x250","slug":"300x250","term_group":0,"term_taxonomy_id":222,"taxonomy":"AdSize","description":"","parent":0,"count":0,"filter":"raw"},"advertiser":"Orsay","description":"","demo":"https:\/\/marketing.criteo.com\/public\/managementcenter\/creatives\/demo\/efd15d18-1fe7-43e6-b971-c90ee2eea800","vertical":{"term_id":305,"name":"Fashion","slug":"fashion","term_group":0,"term_taxonomy_id":294,"taxonomy":"Vertical","description":"","parent":0,"count":0,"filter":"raw"},"product":{"term_id":240,"name":"CDR","slug":"cdr","term_group":0,"term_taxonomy_id":229,"taxonomy":"Product","description":"","parent":0,"count":0,"filter":"raw"}},{"image_width":"3","image":{"ID":9434,"id":9434,"title":"renee","filename":"renee.jpg","filesize":15549,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","link":"https:\/\/www.criteo.com\/fr\/technology\/dco\/renee\/","alt":"","author":"8","description":"","caption":"","name":"renee","status":"inherit","uploaded_to":6058,"date":"2019-02-07 16:50:57","modified":"2020-07-21 20:15:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":300,"height":250,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-300x250.jpg","medium-width":300,"medium-height":250,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","medium_large-width":300,"medium_large-height":250,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","large-width":300,"large-height":250,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","1536x1536-width":300,"1536x1536-height":250,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","2048x2048-width":300,"2048x2048-height":250,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","success-story-width":300,"success-story-height":250,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","profile_150-width":150,"profile_150-height":125,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2019\/02\/renee.jpg","profile_300-width":300,"profile_300-height":250}},"second_image":false,"add_second_image":false,"size":{"term_id":233,"name":"300x250","slug":"300x250","term_group":0,"term_taxonomy_id":222,"taxonomy":"AdSize","description":"","parent":0,"count":0,"filter":"raw"},"advertiser":"Renee","description":"","demo":"https:\/\/marketing.criteo.com\/public\/managementcenter\/creatives\/demo\/b10a6645-8b0a-40b0-be2a-dadd7b60acd5","vertical":{"term_id":239,"name":"Apparel","slug":"apparel","term_group":0,"term_taxonomy_id":228,"taxonomy":"Vertical","description":"","parent":0,"count":0,"filter":"raw"},"product":{"term_id":240,"name":"CDR","slug":"cdr","term_group":0,"term_taxonomy_id":229,"taxonomy":"Product","description":"","parent":0,"count":0,"filter":"raw"}}]},"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Dynamic Creative Optimization+","caption_is_page_title":true,"title":"Des annonces ultra-personnalis\u00e9es","title_size":"h4","description":"

Dynamic Creative Optimization+ (DCO+) est une technologie unique, qui personnalise en temps r\u00e9el les annonces pour chaque consommateur.<\/p>\n","description_font_size":"default"}},"button":{"type":"external","text":"\u00c7a m'int\u00e9resse","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Les avantages de DCO+","title_size":"h3","description":"

Gr\u00e2ce \u00e0 l\u2019optimisation par IA, chaque shopper re\u00e7oit l\u2019annonce la plus percutante par rapport \u00e0 son profil. L\u2019assurance d\u2019atteindre vos objectifs marketing, sans exception.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"sidebar-one-column","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Icon-01.svg","title":"Gagnez du temps sur vos campagnes ","description":"

Acc\u00e9l\u00e9rez le temps de mise sur le march\u00e9 gr\u00e2ce \u00e0 des formats r\u00e9actifs, qui s\u2019appuient sur les \u00e9l\u00e9ments de votre marque. Chaque annonce est enrichie par des donn\u00e9es pertinentes et redimensionn\u00e9e pour une visibilit\u00e9 maximale.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Icon-02.svg","title":"Une personnalisation en temps r\u00e9el","description":"

Cr\u00e9ez l\u2019annonce id\u00e9ale pour chaque consommateur gr\u00e2ce \u00e0 une s\u00e9lection en temps r\u00e9el des \u00e9l\u00e9ments de conception et des produits, \u00e0 partir de plus de 120 signaux d\u2019intention d\u2019achat. DCO+ peut booster le taux de clic des shoppers \u00e0 hauteur de 31 %.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Icon-03.svg","title":"Des annonces pertinentes qui touchent plus de shoppers","description":"

Dimensions, mise en page\u00a0: vos annonces personnalis\u00e9es b\u00e9n\u00e9ficient d\u2019une libert\u00e9 totale. Elles s\u2019affichent donc de mani\u00e8re dynamique sur n\u2019importe quel appareil et d\u00e9ploient votre inventaire au bon moment, pour un maximum de reach et de r\u00e9sultats.<\/p>\n"}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"DCO+ en pratique","title_size":"h4","description":"

Envie d\u2019en savoir plus sur les avantages de DCO+ ? Jetez un \u0153il aux annonces de nos clients dans notre Galerie d’annonces<\/a>.<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":false,"switch_columns":true,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":14965,"id":14965,"title":"DCO-Image-01","filename":"DCO-Image-01.svg","filesize":400764,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","link":"https:\/\/www.criteo.com\/fr\/dco\/dco-image-01\/","alt":"","author":"9","description":"","caption":"","name":"dco-image-01","status":"inherit","uploaded_to":14959,"date":"2021-06-30 19:43:00","modified":"2021-06-30 19:43:00","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":788,"height":848,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","thumbnail-width":788,"thumbnail-height":848,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","medium-width":788,"medium-height":848,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","medium_large-width":788,"medium_large-height":848,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","large-width":788,"large-height":848,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","1536x1536-width":788,"1536x1536-height":848,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","2048x2048-width":788,"2048x2048-height":848,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","success-story-width":788,"success-story-height":848,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","profile_24-width":788,"profile_24-height":848,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","profile_48-width":788,"profile_48-height":848,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","profile_96-width":788,"profile_96-height":848,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","profile_150-width":788,"profile_150-height":848,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/06\/DCO-Image-01.svg","profile_300-width":788,"profile_300-height":848}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

Dynamic<\/h3>\n

Personnalisez les produits pour chaque utilisateur en fonction de ses centres d\u2019int\u00e9r\u00eat. R\u00e9sultats : + 80 % de taux de clic et + 150 % de taux de conversion par rapport \u00e0 une campagne publicitaire uniquement ax\u00e9e sur des visuels.<\/p>\n

Showcase<\/h3>\n

Attirez visuellement l\u2019attention des consommateurs \u00e0 l\u2019aide de vid\u00e9os ou de visuels qui racontent une histoire autour de vos meilleures ventes, des nouveaut\u00e9s ou des produits s\u00e9lectionn\u00e9s.<\/p>\n

Adaptative<\/h3>\n

Cr\u00e9ez des annonces percutantes \u00e0 partir d\u2019une poign\u00e9e d\u2019\u00e9l\u00e9ments. Id\u00e9ales pour les marques proposant un service ou une gamme restreinte de produits, les annonces adaptatives touchent 18 % de domaines en plus, g\u00e9n\u00e8rent +14 % de taux de clic et +30 % de retour sur d\u00e9penses publicitaires par rapport \u00e0 une campagne publicitaire uniquement ax\u00e9e sur des visuels.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

Cap sur la croissance !<\/h4>\n

Trouvez vos meilleurs clients, attirez leur attention en diffusant les annonces les plus pertinentes, et atteignez vos objectifs commerciaux. Criteo Commerce Growth est \u00e0 vos c\u00f4t\u00e9s pour cr\u00e9er des campagnes publicitaires qui font grimper vos ventes en fl\u00e8che et d\u00e9veloppent votre client\u00e8le.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"\u00c7a m\u2019int\u00e9resse","link_internal":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Nos solutions boost\u00e9es par DCO+","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"DYNAMIC RETARGETING","description":"

DCO+ est au c\u0153ur de notre solution de retargeting dynamique. \u00c0 chaque annonce, DCO+ d\u00e9termine le meilleur design pour chaque appareil, chaque contexte et stade du parcours d\u2019achat du shopper, afin de maximiser l\u2019impact des annonces vid\u00e9o et des affichages.<\/p>\n","link":"https:\/\/www.criteo.com\/fr\/solutions\/criteo-dynamic-retargeting\/"},{"title":"RETAIL MEDIA POUR LES MARQUES","description":"

En d\u00e9terminant la pr\u00e9sentation, l\u2019aspect et l\u2019emplacement qui g\u00e9n\u00e9reront le plus de clics sur les sites des retailers, DCO+ alimente Criteo Sponsored Products pour proposer des annonces personnalis\u00e9es, qui maximisent le chiffre d\u2019affaires.<\/p>\n","link":"https:\/\/www.criteo.com\/fr\/products\/retail-media-for-brands\/"}]}}],"use_transparent_header":true,"remove_footer":false,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false},"yoast_head":"\nDynamic Creative Optimization+ | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Dynamic Creative Optimization+ (DCO+), une technologie unique et brevet\u00e9e par Criteo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/fr\/technology\/dco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic Creative Optimization+ | FR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Dynamic Creative Optimization+ (DCO+), une technologie unique et brevet\u00e9e par Criteo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/fr\/technology\/dco\/\" \/>\n<meta property=\"og:site_name\" content=\"FR - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-24T17:16:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/technology\/dco\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/fr\/technology\/dco\/\",\n\t \"name\": \"Dynamic Creative Optimization+ | FR - Criteo.com\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/#website\"\n\t },\n\t \"datePublished\": \"2017-08-22T20:27:08+00:00\",\n\t \"dateModified\": \"2024-07-24T17:16:52+00:00\",\n\t \"description\": \"Dynamic Creative Optimization+ (DCO+), une technologie unique et brevet\u00e9e par Criteo.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/technology\/dco\/#breadcrumb\"\n\t },\n\t \"inLanguage\": \"fr-FR\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.criteo.com\/fr\/technology\/dco\/\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/technology\/dco\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/fr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Technology\",\n\t \"item\": \"https:\/\/www.criteo.com\/fr\/?page_id=6050\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 3,\n\t \"name\": \"Dynamic Creative Optimization+\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/#website\",\n\t \"url\": \"https:\/\/www.criteo.com\/fr\/\",\n\t \"name\": \"FR - Criteo.com\",\n\t \"description\": \"\",\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/#organization\"\n\t },\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"SearchAction\",\n\t \"target\": {\n\t \"@type\": \"EntryPoint\",\n\t \"urlTemplate\": \"https:\/\/www.criteo.com\/fr\/?s={search_term_string}\"\n\t },\n\t \"query-input\": {\n\t \"@type\": \"PropertyValueSpecification\",\n\t \"valueRequired\": true,\n\t \"valueName\": \"search_term_string\"\n\t }\n\t }\n\t ],\n\t \"inLanguage\": \"fr-FR\"\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/fr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"fr-FR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/\"\n\t }\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dynamic Creative Optimization+ | FR - Criteo.com","description":"Dynamic Creative Optimization+ (DCO+), une technologie unique et brevet\u00e9e par Criteo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/fr\/technology\/dco\/","og_locale":"fr_FR","og_type":"article","og_title":"Dynamic Creative Optimization+ | FR - Criteo.com","og_description":"Dynamic Creative Optimization+ (DCO+), une technologie unique et brevet\u00e9e par Criteo.","og_url":"https:\/\/www.criteo.com\/fr\/technology\/dco\/","og_site_name":"FR - Criteo.com","article_modified_time":"2024-07-24T17:16:52+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/fr\/technology\/dco\/","url":"https:\/\/www.criteo.com\/fr\/technology\/dco\/","name":"Dynamic Creative Optimization+ | FR - Criteo.com","isPartOf":{"@id":"https:\/\/www.criteo.com\/fr\/#website"},"datePublished":"2017-08-22T20:27:08+00:00","dateModified":"2024-07-24T17:16:52+00:00","description":"Dynamic Creative Optimization+ (DCO+), une technologie unique et brevet\u00e9e par Criteo.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/fr\/technology\/dco\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/fr\/technology\/dco\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/fr\/technology\/dco\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Technology","item":"https:\/\/www.criteo.com\/fr\/?page_id=6050"},{"@type":"ListItem","position":3,"name":"Dynamic Creative Optimization+"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/fr\/#website","url":"https:\/\/www.criteo.com\/fr\/","name":"FR - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/fr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages\/6058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/comments?post=6058"}],"version-history":[{"count":37,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages\/6058\/revisions"}],"predecessor-version":[{"id":19782,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages\/6058\/revisions\/19782"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/pages\/6050"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/media?parent=6058"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/fr\/wp-json\/wp\/v2\/coauthors?post=6058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}