{"id":6062,"date":"2017-08-22T20:27:19","date_gmt":"2017-08-22T20:27:19","guid":{"rendered":"http:\/\/www.criteo.com\/fr-source\/criteo-shopper-graph\/"},"modified":"2026-02-26T07:52:53","modified_gmt":"2026-02-26T07:52:53","slug":"shopper-graph","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/fr\/technology\/shopper-graph\/","title":{"rendered":"Criteo Shopper Graph"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":6050,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[558],"class_list":["post-6062","page","type-page","status-publish"],"acf":{"bevel":"orange-cherry","bevel_reversed":false,"hero":{"text":[{"line":"Criteo Shopper Graph"}]},"hero_img":{"ID":6063,"id":6063,"title":"Shopper-Graph","filename":"Shopper-Graph.svg","filesize":2283,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","link":"https:\/\/www.criteo.com\/fr\/technology\/shopper-graph\/shopper-graph\/","alt":"","author":"1","description":"","caption":"","name":"shopper-graph","status":"inherit","uploaded_to":6062,"date":"2017-08-22 20:27:21","modified":"2017-08-29 15:25:16","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","2048x2048-width":50,"2048x2048-height":50,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","success-story-width":50,"success-story-height":50,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","profile_24-width":50,"profile_24-height":50,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","profile_48-width":50,"profile_48-height":50,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","profile_96-width":50,"profile_96-height":50,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","profile_150-width":50,"profile_150-height":50,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/Shopper-Graph.svg","profile_300-width":50,"profile_300-height":50}},"left_background_image":{"ID":6060,"id":6060,"title":"technology-side","filename":"technology-side.png","filesize":153068,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","link":"https:\/\/www.criteo.com\/fr\/technology\/predictive-bidding\/technology-side-2\/","alt":"","author":"1","description":"","caption":"","name":"technology-side-2","status":"inherit","uploaded_to":6059,"date":"2017-08-22 20:27:13","modified":"2017-08-23 16:03:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":1125,"height":2443,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-138x300.png","medium-width":138,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-768x1668.png","medium_large-width":640,"medium_large-height":1390,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side-472x1024.png","large-width":472,"large-height":1024,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","1536x1536-width":707,"1536x1536-height":1536,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","2048x2048-width":943,"2048x2048-height":2048,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","success-story-width":290,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","profile_24-width":11,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","profile_48-width":22,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","profile_96-width":44,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","profile_150-width":69,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2017\/08\/technology-side.png","profile_300-width":138,"profile_300-height":300}},"title":{"text":[{"line":"La donn\u00e9e au service"},{"line":"de la performance"}]},"sub_title_top":"Understand your shopper and deliver incredible results.","sub_title_copy":"

Granular shopper data fuels Criteo Commerce Marketing Ecosystem. By taking three key types of shopper data \u2014 identity, interest, and measurement \u2014 and putting them all together, our products continuously know what shoppers want. Identity data connects shoppers and their devices, apps, and online\/offline environments. Interest data links shopper interest to your product catalog. Measurement data provides an understanding of sales and conversions across our network of retailers.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"Unify cross-device and online\/offline data for the most impact.","sub_title_bottom_copy":"

Purpose-built for performance, pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the over 700 million active online shoppers who use multiple devices to shop and 10,000+ websites worldwide that continuously share their data with us. As a participant in our ecosystem, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. Best of all, it is available at no extra fee.<\/p>\n","product_list_title":{"text":[{"line":"Comment Criteo Shopper Graph soutient nos produits"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

Les donn\u00e9es d’identit\u00e9, d’int\u00e9r\u00eat et de mesure provenant de Criteo Shopper Graph permettent \u00e0 Criteo Dynamic Retargeting de proposer des annonces, ench\u00e8res, et recommandations produits personnalis\u00e9es, pour des r\u00e9sultats sans pr\u00e9c\u00e9dent.<\/p>\n","cta_buttons":[{"type":"internal","text":"Plus d'infos","link_internal":"https:\/\/www.criteo.com\/fr\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Criteo Sponsored Products pour les marques","copy":"

Une vue compl\u00e8te des habitudes d’achat individuelles de vos consommateurs permet \u00e0 Criteo Sponsored Products de proposer les bons articles juste au moment o\u00f9 ils sont le plus susceptibles d’acheter.<\/p>\n","cta_buttons":[{"type":"internal","text":"Plus d'infos","link_internal":"https:\/\/www.criteo.com\/fr\/?page_id=952","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"What Difference Will Omnichannel
Make for Shoppers","cta_button":{"type":"internal","text":"Find out","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_video":true,"questions_link":"","stae_popup_enable":true,"additional_code":"","hide_products":false,"track_page_in_segment":false,"segment_page_name":"","hero_copy":"

Exploitez l’un des plus grands ensembles de donn\u00e9es consommateurs au monde<\/h3>\n

Criteo Shopper Graph booste les ventes, augmente la visibilit\u00e9 de vos produits et maximise vos profits, gr\u00e2ce aux donn\u00e9es de dizaines de milliers d’annonceurs, de marques et de retailers. Et ces chiffres ne font qu’augmenter. Notre Graph comprend plus de 2,5 milliards de shoppers mensuels actifs et 10 milliards de produits consult\u00e9s,
\n21 milliards d’interactions produits par mois, et 900 milliards de dollars de ventes annuelles en ligne. Et cela ne fait qu’augmenter.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_1_title":[{"line":"Avec Criteo Shopper Graph, vous pouvez\u2026"}],"how_it_works_items":[{"subtitle":"Toucher les shoppers \u00e0 chaque \u00e9tape du parcours d'achat","copy":"

Gr\u00e2ce aux donn\u00e9es de milliards de shoppers du monde entier, vous ciblez avec pr\u00e9cision l'audience convenant le plus \u00e0 l'objectif de votre campagne, qu'il s'agisse d'am\u00e9liorer la notori\u00e9t\u00e9<\/a>, de g\u00e9n\u00e9rer du trafic<\/a> ou encore d'augmenter les conversions<\/a>.<\/p>\n"},{"subtitle":"Booster l'engagement et les ventes","copy":"

Am\u00e9liorez le r\u00e9engagement et la conversion en identifiant les produits de votre catalogue les plus susceptibles d'int\u00e9resser les shoppers. Comment ? Gr\u00e2ce \u00e0 l'analyse de plus de 120 signaux d'achat.<\/p>\n"},{"subtitle":"Attribuer les ventes par marque","copy":"

Visualisez l'attribution d\u00e9taill\u00e9e des ventes par SKU, audience ou emplacement chez tous les retailers du Criteo Sponsored Products Exchange.<\/p>\n"},{"subtitle":"Respecter les normes de confidentialit\u00e9 des donn\u00e9es","copy":"

Garantissez \u00e0 vos clients la confidentialit\u00e9 et la protection de leurs donn\u00e9es \u00e0 travers des bonnes pratiques de collecte, de r\u00e9tention et de d\u00e9sabonnement, conformes aux lois internationales en vigueur.<\/p>\n"}],"hide_logo_panel":true,"add_retargeting_examples_section":false,"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Shopper Graph","caption_is_page_title":true,"title":"B\u00e9n\u00e9ficiez de l\u2019un des plus vastes ensembles de donn\u00e9es transactionnelles au monde","title_size":"h4","description":"

Le Shopper Graph de Criteo booste vos ventes, la visibilit\u00e9 de vos produits ou vos revenus publicitaires. Comment\u00a0? Gr\u00e2ce \u00e0 la puissance collective de dizaines de milliers d\u2019annonceurs, de marques, d\u2019\u00e9diteurs et de retailers participants.<\/p>\n","description_font_size":"default"}},"button":{"type":"external","text":"\u00c7a m'int\u00e9resse","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/fr\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Mieux comprendre vos clients ","title_size":"h3","description":"

Le Shopper Graph r\u00e9unit trois types de donn\u00e9es sur les consommateurs (identifiant, produit et engagement) et les analyse \u00e0 l\u2019aide d\u2019une IA avanc\u00e9e, pour vous aider \u00e0 mieux cerner leurs attentes.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"below-the-intro","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Icon-01.svg","title":"Affinez la pr\u00e9cision de votre ciblage gr\u00e2ce \u00e0 l\u2019Identity Graph ","description":"

Constamment enrichi, Criteo Identity Graph relie les identifiants de chaque shopper online et offline sur tous les \u00e9crans, pour obtenir une vue d\u2019ensemble de ses intentions d\u2019achat.\u00a0Vous pouvez ainsi identifier les acheteurs qui recherchent des produits et services similaires aux v\u00f4tres et les toucher l\u00e0 o\u00f9 ils se trouvent\u00a0: sur les r\u00e9seaux sociaux, un site d\u2019actualit\u00e9s ou un comparateur de produits en ligne, mais aussi hors ligne, s\u2019ils sont \u00e0 proximit\u00e9 de votre magasin physique.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Icon-02.svg","title":"Attirez vos shoppers cl\u00e9s avec l\u2019Interest Map ","description":"

Criteo Shopper Graph relie les \u00e9v\u00e9nements d\u2019engagement des acheteurs aux produits, cat\u00e9gories et identifiants de marque sur tout le r\u00e9seau Criteo. Vous avez donc l\u2019assurance de proposer le bon produit \u00e0 la bonne personne, au bon moment.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Icon-03.svg","title":"Mesurez l\u2019engagement des clients sur l\u2019Internet ouvert ","description":"

\u00c9valuez l\u2019impact de vos campagnes et optimisez-les pour toucher les bons utilisateurs, avec les bons produits.<\/p>\n"}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"140","mobile_top":"","mobile_bottom":"140"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Cartographiez le parcours client ","title_size":"h4","description":"

Obtenez une vue compl\u00e8te des parcours d\u2019achat, des centres d\u2019int\u00e9r\u00eat et des habitudes d\u2019achat pour toucher les shoppers au bon moment.<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":false,"switch_columns":true,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":true,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":14998,"id":14998,"title":"Shopper-Graph-Image-01","filename":"Shopper-Graph-Image-01.svg","filesize":166828,"url":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","link":"https:\/\/www.criteo.com\/fr\/shopper-graph\/shopper-graph-image-01\/","alt":"","author":"9","description":"","caption":"","name":"shopper-graph-image-01","status":"inherit","uploaded_to":14991,"date":"2021-07-01 15:51:28","modified":"2021-07-01 15:51:28","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/fr\/wp-includes\/images\/media\/default.png","width":808,"height":652,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","thumbnail-width":808,"thumbnail-height":652,"medium":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","medium-width":808,"medium-height":652,"medium_large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","medium_large-width":808,"medium_large-height":652,"large":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","large-width":808,"large-height":652,"1536x1536":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","1536x1536-width":808,"1536x1536-height":652,"2048x2048":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","2048x2048-width":808,"2048x2048-height":652,"success-story":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","success-story-width":808,"success-story-height":652,"profile_24":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","profile_24-width":808,"profile_24-height":652,"profile_48":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","profile_48-width":808,"profile_48-height":652,"profile_96":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","profile_96-width":808,"profile_96-height":652,"profile_150":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","profile_150-width":808,"profile_150-height":652,"profile_300":"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2021\/07\/Shopper-Graph-Image-01.svg","profile_300-width":808,"profile_300-height":652}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

Centralisez les donn\u00e9es cross-device, en ligne et hors ligne, pour un maximum d\u2019impact<\/h3>\n

Les donn\u00e9es en temps r\u00e9el de Criteo Shopper Graph garantissent une identification pr\u00e9cise des milliards d\u2019acheteurs actifs qui utilisent plusieurs appareils pour faire leurs achats.<\/p>\n