{"id":12319,"date":"2020-04-15T17:58:31","date_gmt":"2020-04-15T17:58:31","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=12319"},"modified":"2025-01-06T14:53:38","modified_gmt":"2025-01-06T14:53:38","slug":"indice-de-performance-appsflyer-triple-succes-pour-criteo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/indice-de-performance-appsflyer-triple-succes-pour-criteo\/","title":{"rendered":"Indice de performance Appsflyer : triple succ\u00e8s pour Criteo"},"content":{"rendered":"<p><span lang=\"FR\">Criteo vient de se classer en excellente position dans plusieurs cat\u00e9gories de la dixi\u00e8me \u00e9dition de l\u2019Indice de performance AppsFlyer. V\u00e9ritable r\u00e9f\u00e9rence pour les sp\u00e9cialistes de l\u2019appli marketing, ce classement r\u00e9compense les performances enregistr\u00e9es sur m\u00e9dias mobiles au cours du second semestre 2019.<\/span><\/p>\n<p><span lang=\"FR\">\u00c9lu meilleure source m\u00e9dia, Criteo se hisse \u00e9galement au troisi\u00e8me rang mondial des fournisseurs de retargeting dans les cat\u00e9gories \u00ab Travel \u00bb et \u00ab Non Gaming \u00bb, et d\u00e9croche la cinqui\u00e8me place dans la cat\u00e9gorie \u00ab Shopping \u00bb.<\/span><\/p>\n<p><span lang=\"FR\">L&rsquo;Indice de performance AppsFlyer analyse plus de 25 milliards d&rsquo;installations et 52 milliards d&rsquo;ouvertures sur plus de 16\u00a0500 applications. Les fournisseurs sont class\u00e9s en fonction de leur ROI, de l&rsquo;efficacit\u00e9 de leur retargeting et de leur taux de croissance. Cette \u00e9dition est \u00e9galement la plus segment\u00e9e de l\u2019histoire de cet indice, avec 252 classements r\u00e9partis par r\u00e9gion et par plateforme, et l\u2019arriv\u00e9e en force de nouvelles cat\u00e9gories.<\/span><\/p>\n<p><span lang=\"FR\">Tous les mois, Criteo analyse les comportements de 2 milliards de shoppers, tout particuli\u00e8rement sur mobile. Aucune \u00e9tape du parcours d\u2019achat ne nous \u00e9chappe. Nos solutions publicitaires <a href=\"https:\/\/www.criteo.com\/fr\/products\/mobile-app-advertising\/\">Mobile\u00a0<\/a><a href=\"https:\/\/www.criteo.com\/fr\/products\/mobile-app-advertising\/\">App<\/a>\u00a0permettent donc de cr\u00e9er des campagnes efficaces et personnalis\u00e9es, pour booster l\u2019installation des applications ou encore r\u00e9engager les consommateurs.<\/span><\/p>\n<p><span lang=\"FR\">Selon le rapport\u00a0<a href=\"https:\/\/www.criteo.com\/fr\/blog\/global-commerce-review-map\/\">Global Commerce Review<\/a> de Criteo, 71 % des ventes mobiles se font au sein des applications (in-app) aux \u00c9tats-Unis. Les annonceurs dot\u00e9s d&rsquo;une appli enregistrent 68 % de leurs transactions sur les appareils mobiles. En r\u00e8gle g\u00e9n\u00e9rale, les utilisateurs d\u2019applis consultent plus de produits, ont un panier d\u2019achat plus cons\u00e9quent et affichent un taux de conversion plus \u00e9lev\u00e9.<\/span><\/p>\n<p><span lang=\"FR\">L\u2019in-app vous int\u00e9resse ? D\u00e9couvrez notre webinaire sur demande App Master Class 2020, ou\u00a0<a href=\"https:\/\/www.criteo.com\/fr\/contact-us\/\">contactez d\u00e8s maintenant l&rsquo;un de nos experts<\/a>\u00a0!<\/span><\/p>\n<p><span lang=\"FR\">T\u00e9l\u00e9chargez la nouvelle \u00e9dition de <a href=\"https:\/\/www.appsflyer.com\/performance-index\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u2019Indice de performance AppsFlyer<\/a> :<\/span><\/p>\n<p><a href=\"https:\/\/www.appsflyer.com\/performance-index\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12320 size-full\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/04\/apps-flyer-image.png\" alt=\"\" width=\"541\" height=\"291\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/04\/apps-flyer-image.png 541w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/04\/apps-flyer-image-300x161.png 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criteo vient de se classer en excellente position dans plusieurs cat\u00e9gories de la dixi\u00e8me \u00e9dition de l\u2019Indice de performance AppsFlyer. V\u00e9ritable r\u00e9f\u00e9rence pour les sp\u00e9cialistes de l\u2019appli marketing, ce classement r\u00e9compense les performances enregistr\u00e9es sur m\u00e9dias mobiles au cours du second semestre 2019. \u00c9lu meilleure source m\u00e9dia, Criteo se hisse \u00e9galement au troisi\u00e8me rang mondial [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,42],"coauthors":[556],"class_list":{"0":"post-12319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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