{"id":12434,"date":"2020-05-05T16:41:47","date_gmt":"2020-05-05T16:41:47","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=12434"},"modified":"2024-09-11T17:35:57","modified_gmt":"2024-09-11T17:35:57","slug":"criteo-product-insights-finder-tendances","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/criteo-product-insights-finder-tendances\/","title":{"rendered":"Criteo Product Insights Finder : 600 cat\u00e9gories, 20 pays, des milliers de tendances retail \u00e0 consulter"},"content":{"rendered":"<p>Depuis mi-mars, Criteo publie r\u00e9guli\u00e8rement les derni\u00e8res tendances de consommation \u00e0 travers le monde. Pour mettre \u00e0 votre disposition des conclusions aussi pr\u00e9cises que possible, nous analysons les donn\u00e9es de 15 000 retailers et de plus de 2 milliards de shoppers actifs chaque mois. D\u00e9sormais, plus besoin d\u2019attendre nos publications : vous pouvez visualiser, analyser et comparer vous-m\u00eames ces donn\u00e9es, au moment o\u00f9 vous le souhaitez.<\/p>\n<p>Gr\u00e2ce \u00e0 notre toute nouvelle solution Criteo Product Insights Finder, consultez les fluctuations des diff\u00e9rentes cat\u00e9gories de produits retail depuis le 1er f\u00e9vrier. Ces donn\u00e9es sont compar\u00e9es aux ventes enregistr\u00e9es entre le 1er et le 28 janvier 2020. Car quoi de mieux qu\u2019un peu de concret pour aider annonceurs et \u00e9diteurs \u00e0 pr\u00e9parer l\u2019avenir ?<\/p>\n<h3><strong>Criteo Product Insights Finder : comment \u00e7a marche ?<\/strong><\/h3>\n<p>Cette solution interactive int\u00e8gre les donn\u00e9es de 20 pays et de 13 cat\u00e9gories retail cl\u00e9s, soit plus de 600 sous-cat\u00e9gories de produits. Pour utiliser <a href=\"http:\/\/www.criteo.com\/fr\/blog\/criteo-product-insights-finder\/\">Criteo Product Insights Finder<\/a>, il suffit de suivre ces \u00e9tapes :<\/p>\n<ul>\n<li>S\u00e9lectionnez un <strong>pays<\/strong> et une <strong>cat\u00e9gorie de produits<\/strong> \u00e0 l&rsquo;aide des menus d\u00e9roulants.<\/li>\n<li>Ajoutez <strong>le nombre de sous-cat\u00e9gories<\/strong> \u00e0 afficher.<\/li>\n<li>Entrez <strong>la dur\u00e9e (nombre de jours)<\/strong> de la p\u00e9riode de r\u00e9f\u00e9rence. Saisissez par exemple le chiffre \u00ab 7 \u00bb pour afficher les ventes moyennes index\u00e9es des produits de la cat\u00e9gorie de votre choix, sur la semaine pr\u00e9c\u00e9dente.<\/li>\n<li>Placez <strong>le curseur<\/strong> sur le graphique pour affiner les r\u00e9sultats.<\/li>\n<\/ul>\n<p>La capture d&rsquo;\u00e9cran ci-dessous illustre les ventes de la cat\u00e9gorie \u00ab\u00a0Jeux et jouets\u00a0\u00bb en Allemagne\u00a0:<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/criteo-product-insights-finder\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12435 size-full\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany-1.png\" alt=\"criteo product insights finder germany\" width=\"1200\" height=\"625\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany-1.png 1200w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany-1-300x156.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany-1-1024x533.png 1024w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany-1-768x400.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Placez le curseur sur les diff\u00e9rentes courbes du graphique pour afficher les ventes index\u00e9es des <a href=\"https:\/\/www.criteo.com\/fr\/blog\/quel-est-limpact-du-coronavirus-sur-nos-achats\/\">cat\u00e9gories de produits les plus populaires<\/a>, comme \u00ab\u00a0V\u00eatements et accessoires\u00a0\u00bb, \u00ab\u00a0Sant\u00e9 et beaut\u00e9\u00a0\u00bb, <a href=\"https:\/\/www.criteo.com\/fr\/blog\/quel-est-limpact-du-coronavirus-sur-nos-achats\/\">\u00ab\u00a0Appareils \u00e9lectroniques\u00a0\u00bb<\/a>, \u00ab\u00a0Meubles\u00a0\u00bb, \u00ab\u00a0Articles de sport\u00a0\u00bb ou encore \u00ab\u00a0Articles pour animaux\u00a0\u00bb (selon le pays s\u00e9lectionn\u00e9).<\/p>\n<h3><strong>Interpr\u00e9tation des donn\u00e9es<\/strong><\/h3>\n<p>Revenons \u00e0 l&rsquo;exemple de l&rsquo;Allemagne. Selon nos donn\u00e9es, environ 757 ventes de trampolines ont \u00e9t\u00e9 index\u00e9es le 14 avril. Avec 100 ventes par jour en moyenne du 1er au 28 janvier, les ventes de trampoline \u00e9taient donc en hausse de 657\u00a0% en Allemagne au 14 avril 2020.<\/p>\n<p>\u00c0 droite du graphique apparaissent les sous-cat\u00e9gories de produits, class\u00e9es en fonction de leur taux de croissance index\u00e9e sur la p\u00e9riode choisie (dans ce cas, 7 jours, du 13 au 19 avril). Avec une moyenne de 809 ventes index\u00e9es, les trampolines arrivent en quatri\u00e8me place en termes de croissance (et non de ventes totales) par rapport \u00e0 la p\u00e9riode de r\u00e9f\u00e9rence du 1er au 28 janvier. Ils se classent ainsi apr\u00e8s les accessoires pour trampolines (environ 1471 ventes index\u00e9es), les bacs \u00e0 sable (environ 1014 ventes index\u00e9es) et les toboggans (environ 817 ventes index\u00e9es). En Allemagne, on ne s\u2019ennuie pas pendant le confinement !<\/p>\n<p>Autre exemple\u00a0: les ventes de puzzle, pass\u00e9es de 1000 \u00e0 3930 pour un indice moyen de 393. M\u00eame si cette cat\u00e9gorie enregistre davantage de ventes que les trampolines en valeur absolue, elle n\u2019arrive qu\u2019en onzi\u00e8me position du classement, car son rythme de croissance est plus faible.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/criteo-product-insights-finder\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12437 size-full\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany-.png\" alt=\"criteo product insights finder germany\" width=\"1200\" height=\"619\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany-.png 1200w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany--300x155.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany--1024x528.png 1024w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/05\/toys-and-games-germany--768x396.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h3><strong>Partagez vos insights<\/strong><\/h3>\n<p>Criteo Product Insights Finder permet de t\u00e9l\u00e9charger ces insights sous forme de feuille de calcul, d\u2019image ou de pdf. Il suffit de cliquer sur les ic\u00f4nes en bas \u00e0 droite de l\u2019\u00e9cran. Vous pourrez ensuite envoyer ces donn\u00e9es \u00e0 vos coll\u00e8gues, vos sup\u00e9rieurs ou vos amis passionn\u00e9s de marketing !<\/p>\n<p>Comme le confirme notre <a href=\"https:\/\/www.criteo.com\/fr\/consumer-insights-dashboard\/\">tableau de bord des donn\u00e9es sur l&rsquo;impact du coronavirus<\/a>, les entreprises doivent s&rsquo;adapter \u00e0 <a href=\"https:\/\/www.criteo.com\/fr\/consumer-insights-dashboard\/\">la nouvelle r\u00e9alit\u00e9 \u00e9conomique<\/a> et \u00e0 celle des <a href=\"http:\/\/www.criteo.com\/fr\/blog\/coronavirus-la-revolution-du-teletravail\/\">consommateurs, aujourd&rsquo;hui<\/a> confin\u00e9s aux quatre coins du monde. En observant <a href=\"https:\/\/www.criteo.com\/fr\/blog\/coronavirus-les-5-grands-impacts-sur-la-consommation\/\">les derni\u00e8res tendances de consommation<\/a> et en exploitant pleinement les donn\u00e9es du <a href=\"http:\/\/www.criteo.com\/fr\/blog\/criteo-product-insights-finder\/\">Criteo Product Insights Finder<\/a>, vous serez fin pr\u00eats pour surmonter les d\u00e9fis des mois \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis mi-mars, Criteo publie r\u00e9guli\u00e8rement les derni\u00e8res tendances de consommation \u00e0 travers le monde. Pour mettre \u00e0 votre disposition des conclusions aussi pr\u00e9cises que possible, nous analysons les donn\u00e9es de 15 000 retailers et de plus de 2 milliards de shoppers actifs chaque mois. D\u00e9sormais, plus besoin d\u2019attendre nos publications : vous pouvez visualiser, analyser [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"coauthors":[556],"class_list":{"0":"post-12434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Criteo Product Insights Finder : 600 cat\u00e9gories, 20 pays, des milliers de tendances retail \u00e0 consulter | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo Product Insights Finder 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