{"id":13039,"date":"2020-06-16T16:41:27","date_gmt":"2020-06-16T16:41:27","guid":{"rendered":"http:\/\/www.criteo.com\/fr\/?p=13039"},"modified":"2025-01-06T14:55:28","modified_gmt":"2025-01-06T14:55:28","slug":"infographie-lart-de-la-retention-sur-tous-les-types-dapplications","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/fr\/blog\/infographie-lart-de-la-retention-sur-tous-les-types-dapplications\/","title":{"rendered":"L&rsquo;art de la r\u00e9tention sur tous les types d&rsquo;applications"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Selon une \u00e9tude de Criteo sur l\u2019utilisation des applis pendant l\u2019\u00e9pid\u00e9mie de coronavirus aux \u00c9tats-Unis, un tiers des personnes interrog\u00e9es ont t\u00e9l\u00e9charg\u00e9 une appli de jeux, de streaming vid\u00e9o ou de shopping au cours des 15 \u00e0 30 derniers jours. Et plus d\u2019un tiers d&rsquo;entre eux se disent pr\u00eats \u00e0 acheter dans ces nouvelles applis.<a name=\"_ftnref1\"><\/a><a href=\"#_ftn1\">[1]<\/a><\/p>\n<p>Mais encore faut-il que les applis en question survivent aux 24 premi\u00e8res heures pass\u00e9es sur leur t\u00e9l\u00e9phone d&rsquo;adoption. Car d&rsquo;apr\u00e8s une autre enqu\u00eate r\u00e9alis\u00e9e par Criteo, pr\u00e8s de la moiti\u00e9 des utilisateurs abandonnent une appli dans les 24 h<a name=\"_ftnref2\"><\/a><a href=\"#_ftn2\">[2]<\/a>, et 30 % apr\u00e8s une seule session<a name=\"_ftnref3\"><\/a><a href=\"#_ftn3\">[3]<\/a>.<\/p>\n<p>Alors comment booster la r\u00e9tention, la fid\u00e9lit\u00e9 et le taux de conversion de votre appli\u00a0? R\u00e9ponse dans notre infographie\u00a0:<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/Infographic-AppUser-FR.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13046 size-full\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/Infographic-AppUser-FR-min.png\" alt=\"\" width=\"2048\" height=\"12946\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/Infographic-AppUser-FR-min.png 2048w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/Infographic-AppUser-FR-min-162x1024.png 162w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/Infographic-AppUser-FR-min-768x4855.png 768w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/Infographic-AppUser-FR-min-243x1536.png 243w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/Infographic-AppUser-FR-min-324x2048.png 324w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><span lang=\"FR\">Pour t\u00e9l\u00e9charger l&rsquo;infographie Criteo, cliquez <a href=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/Infographic-AppUser-FR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>.<\/span><\/p>\n<p><span lang=\"FR\">Pour plus d&rsquo;insights sur le marketing pour appli, participez \u00e0 l&rsquo;<strong>\u00ab\u00a0<a href=\"https:\/\/www.criteo.com\/resources\/webinar\/app-marketing-master-class-2020\/\">App Marketing Master Class<\/a>\u00a0\u00bb<\/strong>, votre webinaire Criteo cl\u00e9 \u00e0 la demande.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/resources\/webinar\/app-marketing-master-class-2020\/\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13049\" src=\"http:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/CTA-Webinar-App-Marketing-Master-Class-FR-min.png\" alt=\"\" width=\"600\" height=\"158\" srcset=\"https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/CTA-Webinar-App-Marketing-Master-Class-FR-min.png 910w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/CTA-Webinar-App-Marketing-Master-Class-FR-min-300x79.png 300w, https:\/\/www.criteo.com\/fr\/wp-content\/uploads\/sites\/4\/2020\/06\/CTA-Webinar-App-Marketing-Master-Class-FR-min-768x203.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"_ftn1\"><\/a><a href=\"#_ftnref1\">[1]<\/a> Source\u00a0: enqu\u00eate Criteo sur les applis, \u00c9tats-Unis, avril 2020, n = 976<\/p>\n<p><a name=\"_ftn2\"><\/a><a href=\"#_ftnref2\">[2]<\/a> Source\u00a0: donn\u00e9es Criteo sur les 15 pays les plus actifs du 5 d\u00e9c. 2019 au 8 janv. 2020, n=1091<\/p>\n<p><a name=\"_ftn3\"><\/a><a href=\"#_ftnref3\">[3]<\/a> Source\u00a0: donn\u00e9es Criteo sur les 15 pays les plus actifs du 25 nov. 2019 au 29 d\u00e9c. 2019, n=865<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Selon une \u00e9tude de Criteo sur l\u2019utilisation des applis pendant l\u2019\u00e9pid\u00e9mie de coronavirus aux \u00c9tats-Unis, un tiers des personnes interrog\u00e9es ont t\u00e9l\u00e9charg\u00e9 une appli de jeux, de streaming vid\u00e9o ou de shopping au cours des 15 \u00e0 30 derniers jours. Et plus d\u2019un tiers d&rsquo;entre eux se disent pr\u00eats \u00e0 acheter dans ces nouvelles [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[556],"class_list":{"0":"post-13039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;art de la r\u00e9tention sur tous les types d&#039;applications | FR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Transformez vos abonn\u00e9s en clients actifs avec des strat\u00e9gies de 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